NBA Does Something Right for a Change

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Go Ahead, Slap an Ad Patch on It — It's Not Like You Could Make It Look Any Worse

Click to enlarge

We’ve known for months now that the Celtics had a new alternate uni in the works for this season. When the shorts design leaked a few weeks ago, and didn’t look promising. And I guess you could say the full uni, which was revealed last night, . . . → Read More: Go Ahead, Slap an Ad Patch on It — It’s Not Like You Could Make It Look Any Worse

Hooping It Up

Phil here — Paul’s definitely enjoying his Wisconsin vacation — but his eagerly-awaited NBA Season Preview is now Live On ESPN. As the title of the column suggests, there are LOTS of new looks — so go check that out, then come on back here and we’ll discuss. OK? OK.

NFL Superhero . . . → Read More: Hooping It Up

NBA Uni Ads Still ‘Inevitable’ for Third Consecutive Year (so at least they get points for consistency)

So everyone went apeshit yesterday when Deadspin reported that the NBA’s new TV deal (which, in case you missed it, you can learn about here) includes a provision that could facilitate the advent of corporate ad patches on NBA jerseys. The gist is that if a team wears a patch from an advertiser . . . → Read More: NBA Uni Ads Still ‘Inevitable’ for Third Consecutive Year (so at least they get points for consistency)