And So It Begins: Sixers Announce First NBA Jersey Ad


Big development this morning, as my ESPN colleague Darren Rovell has broken the news that the 76ers are the first NBA team to have inked a deal with a jersey advertiser. Starting in the 2017-18 season — that’s nearly a year and a half from now — they will wear StubHub patches like the ones shown above. (By that time, Nike will have taken over the league’s apparel contract and the jerseys will also carry the Nike logo.)

Rovell’s piece has a lot of good info — you should read it. Meanwhile, here are a few quick thoughts: (Continue reading)

Utah Jazz Unveil New Uniforms

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As expected, the Utah Jazz unveiled new logos yesterday, and they matched the designs that I had already reported after obtaining them from an industry source. But in an unexpected move, the Jazz also unveiled a new uniform set and a new court design, both of which I figured would be coming later this summer. There’s full info on all of this on this excellent interactive page. (As an aside, NBA teams have been doing a really good job with these web pages that showcase their new designs. The pages are attractive, playful, and informative — kudos.) (Continue reading)

What Do We Think of the Kings’ New Identity?

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The Sacramento Kings unveiled a new logo set yesterday (see above). I was given early access to this one and have all the particulars in this ESPN piece, which includes some exclusive quotes from team president Chris Granger.

The Kings said new uniforms that go along . . . → Read More: What Do We Think of the Kings’ New Identity?

'And So It Begins'

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By Phil Hecken

The big, and pretty much entirely expected news yesterday was the announcement by the NBA that the league will begin selling jersey sponsorships advertisements in 2017-18, becoming the first major North American sports league to put partners’ logos on players’ uniforms. And so, it begins. (Continue reading)