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By Phil Hecken
It’s been about a month since we last heard from Tim E. O’Brien
sorry it couldn’t have been longer but you know, you just can’t keep a good concepter down. I’m not sure how Tim keeps getting up off the canvas. Actually, I had a really good guest planned for today, but after a year of planning, he didn’t quite have the post ready. Possibly next weekend.
Anyway, we have a bit of a different sort of post from The Tim today. So I’ll just dispense with the pleasantries and let Mr. O’Brien take it from here. Catch you after the jump:
TimE To Get Away
By Tim E. O’Brien
Last week I decided to change things up.
People over here on Uni Watch seem to know me as, ‘that guy who does all those 3-D, realistic concepts.’ While that’s true and I’m proud of those designs/templates, I have seen the light that sometimes a 2-D template can just make things so much simpler.
As an exercise showing off these new templates, I decided it might be fun to rebrand the worst team in each of the major leagues** (and the MLS) and rebrand them for a new, fresh and – hopefully – winning identity.
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As in Whiskey Runners… I give this Charlotte rebrand a bootlegger identity with whiskey inspired colors and logos hailing back to Carolina’s moonshining days. Even the player I chose,
Johnny Kemba Walker, has ties to whisky (sic).
The logo is both a ball going through a net and your classic moonshine jug with its ‘xxx’ on it denoting strength. The ‘R’ in the word mark comes from the shape of the handles on the moonshine jug. I thought it was such an interesting shape, I had to do something with it.
It’s a very ’70s-shag-carpet color scheme, so I went with a ’70s-shag-carpet inspired design. I say, “Why fight it?”
A few weeks back someone (Avi Stein) found an unused yet awesome Blue Jackets logo in a video on their website. Based on that logo, I decided to rebrand this organization in new – but similar – theme.
Ohio produced more Civil War generals than any state in the Union and while that’s where the Blue Jackets’ name also derives itself, the imagery around that team name is confusing and scatterbrained.
I figured that green is underutilized in the NHL and updating the Blue Jackets confusing/boring/cookie cutter identity (see: their current third jersey) with something a little stronger while still having roots in Civil War history would help ease the transition.
Let’s be clear, this is not a return to the Colt .45s, this is a new identity all together with roots in the Colt .45s but with less gun imagery and more horse iconography. The new logo just ads the ‘s’ to denote the new theme while maintaining that classic styling and the secondary logo is a simple interlocking ‘H’ and ‘C’ but with the ‘C’ doubling as a horseshoe.
The jerseys are intentionally very plain, but each does have very detailed design, like the road has very thin orange piping around the logo, NOB and numbers. And While the alternate, in my opinion, works best with the home pants, it could easily be worn on the road as well.
They shoulda left ‘Colts’ in Baltimore anyway. I rectify that in this rebrand by resurrecting the old WHA name, the Racers.
With the main logo echoing the Indianapolis city flag, the design screams ‘The Circle City’. The ‘R’ in the logo may be hard to see at first due to the almost overpowering urge to just see the star, but once you see it, I think it’s clear what the image is (actually, I almost like how you see the star every time you look at it before it takes you a second to see the ‘R’. IDK, maybe I’m weird…).
The uniforms are pretty classic with a bit of a modern touch (the jersey stripping). While I think that these could easily have been the perfect template for the Bills rebrand a decade ago, I think they work well for Indianapolis. I know I usually shy away from red, white and blue color schemes, but it just works here.
In my world, most (not all) soccer teams should be a location combined with some variation of ‘soccer club’. You can switch the order (FC Dallas) or the language (AS Roma) but the message should stay the same. People seem to hate non-plural team nicknames (Thunder, Avalanche, Fire, etc.) and while I don’t always agree with that, I saw a potential to change the name to my soccer club formula.
This is another flag-inspired design but this time the flag is the old flag of New England, flown around the time of the Revolutionary War. Obviously, the home kit is my attempt to replicate the flag on the shirt, but if you notice the socks, the flag is also recreated twice there – once on the front and once on the back.
The rest of the designs are pretty straight forward, classic soccer kits.
And while people may remember me as the guy who hates Canada flags/Maple leafs on everything, I have to put the US flag on this design per MLS rules. If I didn’t have to, I wouldn’t’ve put the MLS logo or the Stars and Stripes on the sleeves, it’s bad design, especially on this jersey.
Well, that’s it for this exercise in rebranding. If you’re interested in tweaking and concepting, I’ve put up all of the .psd templates I have created *here* so others may use them and explore good design. Both the soccer kit template and basketball template have interchangeable collar styles. Hopefully these help people.
**I chose the NBA and NHL team by this year’s current standings and the rest by last season’s standings.
Thanks, Tim. Great stuff and thanks for pinch hitting (as always) in, well, a pinch. Readers? How’d he do?
Contest reminder… I’m currently running a contest to redesign and rename the Cleveland baseball and Washington football teams. Full details here. I’ve already received at least a dozen submissions (maybe more, I haven’t really counted — each one is going into its own special folder until they’re ready for public viewing), so keep them coming!
by Rick Pearson
Not exactly pinstripe legends, but…
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We have another new set of tweaks, er…concepts today. After discussion with a number of readers, it’s probably more apropos to call most of the reader submissions “concepts” rather than tweaks. So that’s that.
So if you’ve concept for any sport, or just a tweak or wholesale revision, send them my way.
Please do try to keep your descriptions to ~50 words (give or take) per image — if you have three uniform concepts in one image, then obviously, you can go a little over, but no novels, OK? OK!. You guys have usually been good with keeping the descriptions pretty short, and I thank you for that.
And so, lets begin:
We start with Andrew Halbe, who is apparently a Denver fan:
While I cant produce a good Uni ‘shop of my own, I played with some Logos.
I’d like to see one league pay homage to another. Attached, I’ve included the Denver teams, playing off each other’s colors. Obviously it’s a Broncos town, so I really like the Nuggs in Blue and Orange. (Broncos/Rockies could be taboo, but it’s a fun combo. Maybe full-purple, little-silver. Dominant silver is a no-go.)
Dont know if this is too late, I havnt been on uniblog for a while.
Houston (via Denver via Chicago)
Next up is Jarrod Leder, who doesn’t think the Packers are perfect:
I’ve never liked the Packers color scheme on the road. The yellow pants with white jerseys and yellow helmets washes them out. I’ve always thought just switching to green pants with yellow and/or white piping on the pants would go a long way. I couldn’t get a quick generator with a helmet.
We close with Bryan Moss, who has three different sports all concepted into one short segment:
Phil, I thought about what if the Brewers did an old/new look (home, away, alt). What if the chargers switched their first color to the powder blue (home, road)? You know how the Knicks don’t have a orange uni or a uni that says Knicks well I mashed them together and came up with this.
And that’s it for today. Back with more tomorrow.
Mike Engle’s Request…
This was posted in yesterday’s comments, but realizing that most of our readers don’t bother with the comments section, or may have not seen it as it was posted later in the afternoon…
Mike has a simple request. Dig:
Calling all Uni Watchers!
Yes, the St. Louis Cardinals’ striped stirrups are glorious, the Oakland A’s’ yellow sanis and white cleats are quintessentially “swingin’,” and the Miami Marlins’ new home run thing-a-ma-whatzee in right field is a truly epic tour-de-what-the-fuck, but surely, the concession stands beckon every once in a while. With Opening Day upon us, I am writing a piece for the Marcus Samuelsson blog (here’s my repertoire) showcasing the best and most unique MLB food items.
I’m not interested in garden-variety Dodger Dogs or Fenway Franks; for that matter, I can’t really do much with “I swear, Stadium X has the best pepperoni pizza” either, and I’m DEFINITELY NOT looking to list chain restaurants at Yankee
Supercenter Shopping MallStadium. I’m looking for unique food items that you can only get in one place. If it’s regionally awesome, unique, or just completely Diners, Drive-Ins, and Dives-style “out of bounds,” I want to hear about it.
Here’s a short sample list of what I *already* have:
• The 24-inch hot dog coming to Arlington
• Curly-W pretzels at the Nats Park
• A hilarious pulled pork parfait from Miller Park
• The Schmitter at Citizens Bank Park
With that in mind, any further information would be greatly appreciated. I’ll do my best to scan the comments for your input, but I’d prefer that you email me at engle at samuelssongroup dot com. If you happen to have an article and/or a picture to go with it, that would be even better, but if you send a picture, please include a photo credit as well.
From each according his stirrvp, To each according his strype,
From each according appetite, To each and every bite,
Thanks Mike. OK readers, if you’d rather post your suggestions in the comments below, that’s fine too. MMMMMMM…I’m hungry now.
As most of you probably know, the big Nike fashion show is happening in Brooklyn this coming Tuesday (and our own fearless leader has the hottest ticket in town) where we’ll get our “true” first looks at the new NFL gear, brought to you by the swoosh…there have already been some leaks.
Leaks that have only whet our collective appetites (like this, this and [kinda] this). But, we’re promised that there will be a LOT more leakage at midnight (ET) tonight. Here’s where you guys come in.
I’m going to try and capture every image that appears on the Interwebs, but it’s a big world wide web out there, so I’m sure there will be some I miss. I’ve got Paul promising to feed me whatever comes in to UW headquarters, and two of my best men and one best lady on this, but even then we’re sure not to catch everything. So please, pretty please, help a brotha out?
If you spot any new Nike unis late tonight/tomorrow morning (you know you’ll be up), please send me a link (or screen grab, or whatever) to Phil (dot) Hecken (at) gmail (dot) com with the subject line: “NIKE LEAKS”. I hope to be able to get ‘em all prepped and ready for a full UW-review on Sunday morning — let’s make UW the GO-TO spot for these things, OK? Show the whole net community why UW was the first, and still the best, for this sort of thing!
I’m sure I’ll end up updating the board throughout the day Sunday as more stuff rolls in, but let’s all wake up to a swoosh parade on Sunday. It’ll be like Christmas, Hanukkah & Kwanzaa combined! OK? OK!!!!
Thanks in advance — we’re counting on you.
Clearly, they were switched at birth. Matt went to the household with the peeling paint…
On that note, take a nap this afternoon, get ready for a couple of great hoops games this evening, and then fire up the Red Bull/Folgers at midnight as we anxiously await
the greatest thing to happen to the NFL since Tebow became a Jet the unveiling of the century.
Have a super Saturday.
“If there’s ever a Jim Vilk Incorporated, I’m going to sponsor a soccer club and tell them the only thing on the front will be the club’s crest. If they so desire to proclaim over the PA system ‘These marvelous looking uniforms are brought to you by Jim Vilk Incorporated,’ then so be it.” — Anonymous