As you know, Jeremy Brahm sends me a lot of material. I pass along most of it in the Ticker, but I confess that I don’t always look very closely at every Japanese soccer uniform or volleyball tournament logo he sends my way. Most of you probably don’t either.
Every now and then, though, Jeremy sends something that really jumps out at me. That was the case last weekend, when he sent news of a marketing campaign by the Uni-President 7-11 Lions (that’s a Taiwanese baseball team), who are doing something really clever: Season ticket buyers get to have a jersey with their name and chosen number printed on their seats.
I love this. So much better than the little name tag on the seat or on the railing or whatever! It’s like the season ticket version of a Uni Watch membership card, right? Genius!
I know lots of marketing/promo guys for various major and minor league teams are reading this. Have any of you ever considered anything like what the Lions are doing? If not, what do you think of it? I think it has serious potential.
Football, you bet: In case you missed it yesterday, I’m currently in the process of giving away 10 game-used NFL footballs. Details here.
Uni Watch News Ticker: Uni Watch intern emeritus Vince Grzegorek has written the definitive account of the Browns’ unused “CB” logo. Well done, grasshopper. … Dig these spectacular socks! Let’s just hope the wardrobe manager stayed true to the poster (nice find by Nile Smith). … Willie Gabel likes the “simple elegance” of this old Raiders sweatshirt, and it’s hart to disagree. … Very nice throwbacks for Penn State hockey the other night (with thanks to Jesse Weidaw). … Speaking of throwbacks, I neglected to mention the ones worn by Colorado State last weekend. The “Aggies” refers to the days when the school was known as Colorado A+M, although I’m fairly certain they didn’t wear NikeWorld collarbone horns in those days. Also, note the umlaut on Arthur Bouëdo’s NOB (with thanks to Ted Phillips). … Music/hockey crossover note from Dan Bewley, who writes: “Rush drummer Neil Peart recorded a new Hockey Night in Canada theme song and video. His drum set was specially made for the video with NHL logos painted on the drums. The whole process is explained on this page.” … New logo for some new soccer league I’ve never heard of (as noted by Mike Edgerley, who also notes that the Rays have been embroiled in a controversy over possibly naming their Florida spring training stadium after the community’s biggest corporate polluter). … Okay, we all know NBA players used to wear Chuck Taylors way back when, and even NFL players wore them back in the ’40s and ’50s. But it looks like a Georgia linebacker was wearing them in the 1977 Sugar Bowl! How could that be?? (Amazing find by Mark Arnold.) … New uniforms for Oregon State baseball. Those images are screen shots that Steve Crouser took from this video. … Latest victims of Nike’s plot to slap sublimated designs on everything that doesn’t move: Miami and Kentucky. Still to come: Gonzaga, Michigan State, St. John’s, Syracuse, and Uconn. … Yesterday’s link to this Willabee + Ward album of Super Bowl patches prompted some interesting commentary from patch maven Brad Bierman: “The W&W album patches are similar to the patch given to VIP/media. The only two jersey patches similar to W&W patches are SB 25, which is identical, and SB 36, with the jersey patch ending up smaller than the W&W version (this was the SB logo that changed following 9/11). Two other notes that I have never substantiated: I remember talk around SB 21 that the Giants/Broncos would wear what is the W&W patch. I also remember word that the teams would wear jersey patches in SB 31, but it didn’t happen until the next year. The would-be jersey patch can be seen within the W&W design from that year. SB 31 was also the game in which the Packers/Patriots wore “Pete” decals on the back of their helmets in memorial to Pete Rozelle, who died about seven weeks before the game. I enjoy contributing about patches.” Indeed. … The Falcons will keep wearing their throwbacks for the next several seasons (with thanks to Britton Thomas). … Last week I mentioned that Ray Whitney of the Hurricanes never seems to have the NHL logo on his jerseys. Matt Kuekes was intrigued by this, so he did what I was too
lazy to do: He e-mailed the team’s media relations department. Their response: “Ray removes the logo because of the way it hits his neck. It’s a comfort issue. A lot of other teams have more of a dip in the neckline, but ours is straighter across.” … “Either Louisiana Tech has switched to silver helmets or the graphic artist at KFXK (FOX affiliate in Tyler, TX) is lazy,” says Chris Mycoskie. “I’m going to guess the latter.” … Here’s a gallery showing all of the hockey uniforms for the Vancouver Olympics (big thanks to Tyler Hull). … Someone has taken it upon himself to rank all of MLB’s ballpark statues (interesting find by Matthew Algeo). … You like these? Then join me in making an extra batch of raisin toast in memory of for Clifford Nahser. RIP, buddy.