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VT Hokies Do The Corporate Rebrand Thing, Get New(ish) Unis

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By Phil Hecken

After teasing it Friday evening (there were a couple of items in yesterday’s ticker), the Virginia Tech Hokies released a sports rebranding tweaking yesterday, across all sports. As it has begun doing with other schools, it was all part of a department-wide “branding initiative” by Nike. The school revealed new uniforms for a number of sports, including football, men’s and women’s hoops, baseball, softball, lacrosse, and volleyball. So, in the fall of this year, all 22 athletic programs will begin phasing in new uniforms that will feature consistent logos, colors, lettering and numerals. (Continue reading)

Future of Unis? When Every Game is Color vs. Color?

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By Phil Hecken

To almost no fanfare (at least not to my knowledge), last Monday the WNBA (now entering its 20th Season) announced that it was introducing new uniforms for the league. It warranted a few ticker mentions on Uni Watch, and there were maybe a few comments. We (admittedly) don’t pay much attention to the WNBA on here, fortunately or unfortunately. As far as uniforms go, as a league, they possess three features of which we are decidedly not fans: they are templates, they contain extreme adidas three-stripe markings, and they all have at least one ad. Basically, in terms of design quality and overall appearance…they suck.

This is not to pick on the WNBA. Other leagues (remember the recent, short-lived United Football League, for example?) have had bad uniforms and templates. In that respect, the WNBA is not alone. But what was groundbreaking, at least in a league with more than 10 teams: not one team will have a white uniform, meaning that for an entire season (at least) every game will be color vs. color. (Continue reading)

Designing For The Women's World Cup

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Uni Watch Library: Memories and Dreams, Summer 2004


If you become a member of the Baseball Hall of Fame (not an inductee, but a paying supporter), one of your perks is a subscription to the Hall’s magazine, Memories and Dreams. The Summer 2004 issue of M&D had a uniforms theme, and Hall curator Tom Shieber recently provided me with a copy, the cover of which is shown above. About two-thirds of the issue’s articles are uni-related, so I’ve scanned those sections and will be sharing them with you here today.

One of the interesting things about the magazine is, frankly, how weak some of it is. I don’t mean that to sound harsh — a lot of my own uniform coverage was probably pretty weak back in the summer of 2004 (I hadn’t yet made the jump to ESPN, and this blog was still nearly two years from its inception). In the eight years since then, the availability of online information has grown exponentially, and the growth of web communities like Uni Watch has raised our level of knowledge and our standards for research and verification. We’ve also raised the profile of uni-watching in general. What was once viewed as a novelty is now taken seriously. I’m very happy about that, and you should be too — it’s something we’ve all accomplished together.

Okay, here we go, one article at a time, beginning with a small message on the inside front cover (for all of these, you can click to enlarge):

(Continue reading)