VT Hokies Do The Corporate Rebrand Thing, Get New(ish) Unis

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By Phil Hecken

After teasing it Friday evening (there were a couple of items in yesterday’s ticker), the Virginia Tech Hokies released a sports rebranding tweaking yesterday, across all sports. As it has begun doing with other schools, it was all part of a department-wide “branding initiative” by Nike. The school revealed new uniforms for a number of sports, including football, men’s and women’s hoops, baseball, softball, lacrosse, and volleyball. So, in the fall of this year, all 22 athletic programs will begin phasing in new uniforms that will feature consistent logos, colors, lettering and numerals. (Continue reading)

MLB Merch Train Drives The Show


[If you can’t see the slideshow, view the set here or click here for the show]

By Phil Hecken

As an avid uni watcher, I have “Google Alerts” set for such things as “uniforms,” “jerseys,” “helmets,” “logos” (and cetera), so yesterday I got the following item in my alerts: St. Louis Cardinals 2016 Uniforms from something that deems itself “The Official Sports Blog of the St. Louis Cardinals.” The article included a slideshow, the first slide of which showed the three beautiful jerseys the Cards wear as their uniform set for 2016. Or so I thought.

“Well, this is a lame article” I said to myself, not realizing it was a slideshow and there were 10 additional slides. What followed, and which I’ve reproduced above, are an additional six caps and four jerseys the team will wear throughout the 2016 season. The MLB merch train has effectively DOUBLED the number of uniforms (all of them crappy) and caps the team will sport this season — and it’s all in the name of merchandising. (Continue reading)

Because We All Want to Belong

The Grab Bag section of last Saturday’s Ticker included a link to this Sports Illustrated article about the history of jersey retailing. The article, by Tim Layden (who says he mail-ordered a replica jersey by responding to an ad in The Sporting News way back in 1971!), is really, really good — well-researched, entertainingly written, informative, the works. I’m pretty sure every single Uni Watch reader will enjoy it, and I strongly recommend it to all of you.

A key thread running through the article is the implicit question of why fans like to wear jerseys in the first place. Toward the end of the piece, Layden addresses this question directly and comes up with a bit of an answer: (Continue reading)

Some Thoughts About ‘Gear’

Commenter LoseRem recently started a lengthy thread here on the site by saying he was disappointed in New Yorkers because of “the lack of Mets gear” being worn around town during the World Series. Yes, that’s an absurd sentiment (which we’ve already discussed at length, so let’s please not relitigate it today, thanks), . . . → Read More: Some Thoughts About ‘Gear’