A Brief History of World Cup Logo Creep

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[Editor’s Note: With . . . → Read More: A Brief History of World Cup Logo Creep

A Closer Look at the New Reebok Logo

At least 80% of corporate logo changes (including but not limited to those in the sports world) don’t mean jack. They’re usually some combination of (a) an easy way to generate some media coverage without actually doing anything; (b) an easy way to make your product(s) look “new and improved” without actually . . . → Read More: A Closer Look at the New Reebok Logo

The Best Argument Ever Against (or Maybe For) Pajama Pants

The top photo shows the cleats that Red Sox outfielder Shane Victorino wore for last night’s World Series game. The screen shot below that shows how those cleats looked during the game. On the one hand, this is a great example of how the pajama look ruins everything it touches — you . . . → Read More: The Best Argument Ever Against (or Maybe For) Pajama Pants

Nike's Latest Mix of Incompetence and Hubris

My annual NFL season-preview column is up now on ESPN.

Meanwhile: Got a note yesterday from a source at Alabama, who relayed the following tale:

On Monday afternoon, we received a phone call from our Nike rep, demanding that we send back every gameday polo and pullover as soon as possible. Puzzled, we . . . → Read More: Nike’s Latest Mix of Incompetence and Hubris