How Long Was That Jersey Sitting in a Storage Closet?

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Wild Card Notes

Screen shot by Seth Moorman; for all photos today, click to enlarge

Arguably the most uni-notable moment in last night’s American League play-in game came during the postgame interview with Royals catcher and walk-off hero Salvador Perez, when we all got a clear look at the New Balance logo . . . → Read More: Wild Card Notes

A Brief History of World Cup Logo Creep

[Editor’s Note: With the World Cup about to start, Omar Jalife has taken on the truly Herculean task of documenting the history of kit makers’ logos in the tournament. Enjoy. — PL]

By Omar Jalife

When Brazil won the won the World Cup in 1970, it marked the end of two eras. First, it . . . → Read More: A Brief History of World Cup Logo Creep

A Closer Look at the New Reebok Logo

At least 80% of corporate logo changes (including but not limited to those in the sports world) don’t mean jack. They’re usually some combination of (a) an easy way to generate some media coverage without actually doing anything; (b) an easy way to make your product(s) look “new and improved” without actually . . . → Read More: A Closer Look at the New Reebok Logo