A New Way to Show Your Stripes

If you’ve ever bought striped stirrups or striped athletic socks (as many of you did back when Comrade Robert Marshall ran his Uni Watch Stirrups Club), you know there’s a problem: You want to show your stripes, literally and figuratively, but the stripes are up around your calf, so nobody can see them unless you hike up your pants.

About a year ago, our own Scott M.X. Turner — the guy who designs all the Uni Watch membership cards — came up with a great idea to solve that problem: What if there were socks with the stripe patterns down by the ankle? That way the stripes would be visible as you walked, when you crossed your legs, when you put your feet up on your desk, and so on.

It was an ingeniously simple concept, but I don’t know anything about making socks. Fortunately, however, I do know Jacob Hurwitz, who runs American Trench and has been advertising cool socks on our website for about two years now. So I contacted Jacob and described Scott’s idea to him. He immediately Got It™, so the three of us — Scott, Jacob, and myself — began collaborating on this project.

It turns out that creating a line of socks takes longer than you might think. But after countless back-and-forths, sourcing yarns from various mills, looking at several rounds of samples, and so on, we’re finally ready to announce the launch of StripeRite crew socks. Take a look: (Continue reading)

Jon Jay Honors Tony Gywnn with His Socks

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It’s a little hard to see in the photo shown above, but Padres centerfielder Jon Jay has been wearing socks featuring the image of former San Diego great Tony Gwynn. He goes low-cuffed, so you can’t see the socks under normal circumstances. But the socks occasionally get a cameo when Jay adjusts his pant legs after removing his shinguard following a base hit, as shown above.

Jay’s sock-borne tribute to Gwynn is probably common knowledge among Padres fans, but I didn’t learn about it until yesterday, when I read longtime Uni Watch reader/pal Tyler Kepner’s weekly “Extra Bases” column in The New York Times, which included the following: (Continue reading)

More on MLB’s New Sock Deal with Stance

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As you may have heard yesterday, MLB now has an official sock provider: Stance, the same company that supplies socks for the NBA. My ESPN colleague Darren Rovell broke the basics of the deal yesterday morning, and then I followed up with my own ESPN piece . . . → Read More: More on MLB’s New Sock Deal with Stance

Something Up His Sleeve

Remember when we recently talked about Kevin Durant’s new signature footwear blurring the line between sneaker and sock? He blurred it a lot more seriously during pregame warm-ups for last night’s Jazz/Thunder game, wearing a sneaker with a built-in orange sleeve that went all the way up to his calf — yowza! There’s a fairly entertaining article about this here. (Continue reading)