VT Hokies Do The Corporate Rebrand Thing, Get New(ish) Unis

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By Phil Hecken

After teasing it Friday evening (there were a couple of items in yesterday’s ticker), the Virginia Tech Hokies released a sports rebranding tweaking yesterday, across all sports. As it has begun doing with other schools, it was all part of a department-wide “branding initiative” by Nike. The school revealed new uniforms for a number of sports, including football, men’s and women’s hoops, baseball, softball, lacrosse, and volleyball. So, in the fall of this year, all 22 athletic programs will begin phasing in new uniforms that will feature consistent logos, colors, lettering and numerals. (Continue reading)

Worst Baseball Pants Ever?

Phil mentioned something in both of his weekend Tickers that I think deserves a bit more space, namely that Louisville has new baseball uniforms for the NCAA tourney, and the pants feature something we haven’t seen before: big, honking “L” logos on the back-thigh areas (or as Phil has dubbed it, SLOH — school logo on hamstring). It’s one of those “It looks so fucking awful, but I can’t look away” things. Here, see for yourself: (Continue reading)

Like a Sunset Going Down

By Phil Hecken

As many of you know, I love the Houston Astros “tequila sunset” jerseys — it was a great look for a “space age” (or cutting edge) team like the Astros, and I was sad to see it go as a uniform element.

But what made it great was that . . . → Read More: Like a Sunset Going Down

From Contest Concept to On Field Reality - LCBL All-Star Game

Pictured L-R: Bill Sinnott, Matt Blinco, Ryan Foose, Lou Brock, Scott de Fasselle, Ross Clites

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By Phil Hecken

Weekend readers will recall the most recent design contest held earlier this year — to design uniforms for the Lewis & Clark Baseball League — a contest which took up a good number . . . → Read More: From Contest Concept to On Field Reality – LCBL All-Star Game