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Welcome to Idiocracy: NBA D-League to Become Gatorade League (yes, really)

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Beginning . . . → Read More: Welcome to Idiocracy: NBA D-League to Become Gatorade League (yes, really)

A Small Way to Fight Back

On Tuesday, while writing about the news that the Under Armour logo will begin appearing on MLB jersey chests in 2020, I said, “How can we avoid [the insidious influence of advertisers] in a realm like sports, where advertising is everywhere, from TV commercials to stadium naming rights? I’ll have more to say . . . → Read More: A Small Way to Fight Back

'And So It Begins'

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By Phil Hecken

The big, and pretty much entirely expected news yesterday was the announcement by the NBA that the league will begin selling jersey sponsorships advertisements in 2017-18, becoming the first major North American sports league to put partners’ logos on players’ uniforms. And so, it begins. (Continue reading)

adidas Wins NHL Uni Contract: 3 Stripes & Ads Coming?

Concept by Ross Taylor

By Phil Hecken

The big uniform news yesterday wasn’t the unveiling of another college football uniform, or a jersey snafu, or any of the usual mid-August stuff — it was the news, broken by TSN’s Rick Westhead, that adidas had struck a deal with the NHL to produce the league’s . . . → Read More: adidas Wins NHL Uni Contract: 3 Stripes & Ads Coming?