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'And So It Begins'

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By Phil Hecken

The big, and pretty much entirely expected news yesterday was the announcement by the NBA that the league will begin selling jersey sponsorships advertisements in 2017-18, becoming the first major North American sports league to put partners’ logos on players’ uniforms. And so, it begins. (Continue reading)

adidas Wins NHL Uni Contract: 3 Stripes & Ads Coming?

Concept by Ross Taylor

By Phil Hecken

The big uniform news yesterday wasn’t the unveiling of another college football uniform, or a jersey snafu, or any of the usual mid-August stuff — it was the news, broken by TSN’s Rick Westhead, that adidas had struck a deal with the NHL to produce the league’s . . . → Read More: adidas Wins NHL Uni Contract: 3 Stripes & Ads Coming?

The Latest Example of How Uniform Ads Just Cause Problems

I have a new ESPN column today, about Nike and the NFL — check it out here.

Meanwhile: Very interesting storyline from the golf world yesterday, as a group of 81 caddies filed a class-action lawsuit against the PGA because they’re forced to wear bibs featuring the logos of PGA sponsors without being . . . → Read More: The Latest Example of How Uniform Ads Just Cause Problems

NBA Uni Ads Still ‘Inevitable’ for Third Consecutive Year (so at least they get points for consistency)

So everyone went apeshit yesterday when Deadspin reported that the NBA’s new TV deal (which, in case you missed it, you can learn about here) includes a provision that could facilitate the advent of corporate ad patches on NBA jerseys. The gist is that if a team wears a patch from an advertiser . . . → Read More: NBA Uni Ads Still ‘Inevitable’ for Third Consecutive Year (so at least they get points for consistency)