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Uni Watch

The Big NFL Uniform Story That Nobody’s Talking About

Roger Goodell’s new contract extension has major implications for the league's on-field attire.

Paul Lukas's avatar
Paul Lukas
Sep 12, 2026
∙ Paid
(Photo by David Becker/Getty Images)

As we approach the first Sunday of the NFL season, I want to take a moment to address an important uni-related development that you may have missed — or at least you may not have realized its uni-related significance.

I’m talking about NFL commish Roger Goodell’s new four-year contract extension, which was announced last weekend. It will keep Goodell running the league through March of 2031, by which time he will have been commissioner for 25 years — longer than anyone except Pete Rozelle.

Goodell’s no angel, and there are plenty of valid critiques that could be leveled at him, but I was still happy to hear he’ll be sticking around. Why? Because he is apparently the bulwark that has kept advertising patches off of NFL uniforms.

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