This year’s Major League Baseball postseason kicked off yesterday, as the four wild card series began. And that meant it was time for ads to reappear on batting helmets (above), catchers’ helmets, and coaches’ helmets. These postseason ads began appearing in the 2024 postseason, so this is the third year for them.
You all know what I think of uniform ads, so I won’t belabor that point. Instead, I want to explore a question that somehow hadn’t occurred to me until now.



