Uni Watch

Uni Watch

What’s Wrong With This Picture?

MLB has it all backwards.

Paul Lukas's avatar
Paul Lukas
Sep 30, 2026
∙ Paid
(Photo by Caleb Bowlin/Getty Images)

This year’s Major League Baseball postseason kicked off yesterday, as the four wild card series began. And that meant it was time for ads to reappear on batting helmets (above), catchers’ helmets, and coaches’ helmets. These postseason ads began appearing in the 2024 postseason, so this is the third year for them.

You all know what I think of uniform ads, so I won’t belabor that point. Instead, I want to explore a question that somehow hadn’t occurred to me until now.

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