'And So It Begins'

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By Phil Hecken

The big, and pretty much entirely expected news yesterday was the announcement by the NBA that the league will begin selling jersey sponsorships advertisements in 2017-18, becoming the first major North American sports league to put partners’ logos on players’ uniforms. And so, it begins. (Continue reading)

Which Is More Important: The Team or the Brand?

As most of you know, I’m not much of a NASCAR guy. But I recently got a note from reader Bryan Moore that I want to share with you (and if you’re not into NASCAR either, don’t just scroll straight to the Ticker — this has implications that go way beyond NASCAR): (Continue reading)

MLB Releases Special Holiday Merch — er, Uniforms

MLB unveiled all of its holiday and special event uniforms in one fell swoop yesterday. That’s a departure from past years, when the various promotions were rolled out one at a time. If nothing else, this is very efficient, because we can now make fun of all the designs at once.

Thanks to various leaks, we already knew what many of these would look like, but let’s take a closer look: (Continue reading)

The Dodgers Go 3-D

If you can’t see the slideshow above, click here

The Dodgers unveiled new batting helmets for their home opener yesterday. The matte finish is nothing new, of course (the entire N.L. west has now gone matte), but the “LA” logos on the helmets are definitely worth a closer look. They’re raised off of the helmet shell, and were produced by a 3D printer. The slideshow above provides a good sense of how it looked. (Continue reading)