What follows is the form-letter response received by fans who have e-mailed the NBA to express their disapproval of the league’s plan to sell advertising space on its uniforms. — Paul Lukas
Dear [fan’s first name],
Thank you for contacting the National Basketball Association to express your opposition to the idea of placing sponsor logos on jerseys. We understand your strong feelings on this issue and appreciate hearing from you. Our fans are extremely important to us, and we value what you have to say.
The NBA and its teams continue to evaluate the opportunity to add corporate branding to game jerseys. Jersey sponsorship is a well-established practice in sports leagues around the world. It is also not a new concept in American sports. NASCAR, Major League Soccer, professional golf, the WNBA, and the NBA Development League all feature sponsored uniforms.
The NBA is a global sports league; fans connect with our game in more than 200 countries and territories. As much as we value our traditions, the NBA also realizes that we, along with the rest of the world, need to change and adapt in order to remain competitive in a global marketplace.
Thank you again for sharing your feedback. We truly appreciate the passion you demonstrate for the NBA. Your feedback helps us as we work to enhance all aspects of our league.
NBA Fan Relations