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. Brinke Guthrie was looking at Australian Open photos yesterday when he came upon this shot of Casey Dellacqua. “Hmmm,” he thought, “Instant Sponsor? What the hell is that?” Instant Sponsor, it turns out, is pretty much what it sounds like: a company that lets advertisers bid for space on athletes’ attire for . . . → Read More: Because What This World Really Needs Is More Advertising First some quick housekeeping: We had some technical problems on the site on Saturday night and Sunday morning. They’re mostly fixed now, but one lingering issue is that you should look closely at your name and e-mail address when commenting, because some browsers are auto-filling other people’s names and addresses. I think this . . . → Read More: Monday Morning Uni Watch Last week I Ticker-linked to this women’s hockey photo, which showed the largest Reebok logo I’d ever seen on a uniform. The person who sent it to me mistakenly said it was from the Olympics; it’s actually from the 1994 Women’s World Hockey Championships. It turns out that the men’s uniforms were similarly . . . → Read More: There’s Logo Creep, and Then There’s Full-On Logo Assault  178 comments - (Comments are closed)  European Hockey, Logo Creep, NFL, Soccer, Tennis, Uniform Manufacturers By Phil Hecken, with Brinke Guthrie It’s the Friday before the Friday before the Labor Day weekend — so that means the year’s final tennis major, the U.S. Open, begins this Monday. Since Ek is handling the weekends, that means today I’ll be joined by my doubles partner, Brinke Guthrie, to bring you . . . → Read More: New Balls, Please By Phil Hecken, with doubles partner Brinke Guthrie Last week I threatened promised you I’d be back with my doubles partner, UW West Coast Correspondent Brinke Guthrie, who’ll be joining me today for our “take” on the French Open, the tennis tournament beginning in Paris this coming Monday. This marks our third post . . . → Read More: Le By Phil Hecken (teamed up with doubles partner, Brinke Guthrie, aka “=bg=”, Uni Watch West Coast Associate and Jr. Bureau Chief) G’day. This evening (or tomorrow, for you living Down Under) marks the beginning of the 2009 Australian Open, the first “major” of the tennis calendar, played in Melbourne, Australia. It’s nice and . . . → Read More: New Balls, Mate [Editor's Note: Tennis coverage has become so indistinguishable from People magazine that I now find it largely unwatchable, even with the U.S. Open taking place in my back yard. Fortunately, reader Brinke Guthrie has volunteered to offer some thoughts on tennis attire, past and present. -- PL] By Brinke Guthrie As the U.S. . . . → Read More: And Don’t Forget Jennifer Capriati’s Nose Ring We’ve been so busy with team sports over the past month or so (stretch-run baseball, the start of the NFL and college football seasons, the relentless flood of new NHL designs) that I completely ignored the U.S. Open tennis tourney. And that’s a shame, because we happen to have a bona fide Open . . . → Read More: Court Reporter |
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