In Which Brinke Lands His White Whale (or at least a reasonable facsimile thereof)

[Editor’s Note: Got home last night from Wisconsin and am still getting recombobulated, so today we have a guest entry by Brinke Guthrie, who you know from his weekly “Collector’s Corner” column. Today he’s going to tell us about one of his holy grails. Enjoy. — PL]

By Brinke Guthrie

Today’s entry is about tennis socks. That may not sound so exciting, but hear me out — this has been a 35-year quest.

Now, in the 1970s and early ’80s, Bjorn Borg wore Fila tennis wear, personalized with his own “Bj” logo (which also appeared on his Bancroft rackets):

Borg was the first player to maximize his earning potential with gear. He wore Fila worldwide except for Scandinavia, where it was Jockey, of all brands. Rackets? Bancroft in North America, Donnay elsewhere. Shoes? Bancroft affiliate Tretorn in North America, Diadora elsewhere. Very few pros have ever had arrangements like that.

And then … there were the socks. (Continue reading)

Neon Circus

What you see above is the attire that most Nike-outfitted men’s tennis players will be wearing at the Australian Open, which kicks off next week. The interesting thing about it (aside from the fact that it looks like shit, duh) is the use of that “Volt” neon/highlighter tone. In fact, all of Nike’s . . . → Read More: Neon Circus

A Uni Watch Wimbledon Preview

[Editor’s Note: With Wimbledon getting underway today, tennis maven Brinke Guthrie is here with a roundup of what to look for. Enjoy. — PL]

By Brinke Guthrie

Wimbledon’s back for its annual run, and with it the usual “predominantly-white” edict from the All-England Club. Nike has most of the top players signed, . . . → Read More: A Uni Watch Wimbledon Preview

Fortunately, I Already Have Plans for That Day

We’ve known for several months now that MLB teams would be wearing G.I. Joe caps on Memorial Day. But reader Brendan Hickey has picked up on something that hasn’t yet been officially announced: If you go to each MLB team’s online shop and go to the listing of men’s authentic jerseys, the first . . . → Read More: Fortunately, I Already Have Plans for That Day