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Uni Watch Show and Tell: An Early-’80s MLB Style Guide

I have a bunch of MLB style guides from the late 1990s and early 2000s, but none from earlier than that. So when reader Andrew Weatherly recently sent me a tweet (shown above) about a 1980 MLB style guide in his possession, that definitely got my attention. I sent a reply asking him to email me privately, which he did.

During our ensuing back-and-forth, Andrew explained that his father had purchased a printing company in Oregon and that the guide had been left behind by the company’s previous owner. I asked if he’d consider selling it and he said yes, so we agreed upon a fair price and now the guide has been added to my Uni Watch library.

As you can see in his original tweet, Andrew described this as a 1980 guide. I understand why he thought that, because most of the individual style sheets carry a “10/80” notation in the lower-right corner. That means the specs were finalized in October of 1980, which in turn means that they were actually for the 1981 season, not 1980. Also, the guide was packaged in a binder with removable sheets, and the 1981 style sheets for some teams have been swapped out and replaced with updated sheets for the 1982, ’83, or ’84 seasons. So the net result is a bit of an early-1980s hodgepodge.

But it’s still an amazing document, full of invaluable information and some fascinating anomalies. I’ll do a team-by-team rundown in a minute, but first here’s some basic info on the guide: (Continue reading)

Uni Watch Exclusive: The Super Bowl 50 Style Guide

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Thanks to a source who prefers to remain anonymous, I recently got my hands on the Super Bowl 50 Style Guide, which stipulates how the Super Bowl logos and such are to be used. There’s nothing earth-shattering here — no leaks of particularly sensitive information, no . . . → Read More: Uni Watch Exclusive: The Super Bowl 50 Style Guide

A Newly Discovered Quirk in Twins Design History

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[Editor’s Note: Today we have a guest entry from uniform designer/historian Todd Radom, who’s discovered a heretofore undocumented chapter in MLB logo history. — PL]

By Todd Radom

I recently acquired a rare copy of the 1987 Major League Baseball Style Guide. It was a fun . . . → Read More: A Newly Discovered Quirk in Twins Design History

KC: Stands for Kinda Confusing

The Kansas City Chiefs have had one of the most stable visual identity programs in all of pro sports over the past half-century. Their uniforms have barely changed over the years, and their primary logo hasn’t changed at all.

Or has it?

Take a look at this photo from about a year ago, . . . → Read More: KC: Stands for Kinda Confusing