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VT Hokies Do The Corporate Rebrand Thing, Get New(ish) Unis

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By Phil Hecken

After teasing it Friday evening (there were a couple of items in yesterday’s ticker), the Virginia Tech Hokies released a sports rebranding tweaking yesterday, across all sports. As it has begun doing with other schools, it was all part of a department-wide “branding initiative” by Nike. The school revealed new uniforms for a number of sports, including football, men’s and women’s hoops, baseball, softball, lacrosse, and volleyball. So, in the fall of this year, all 22 athletic programs will begin phasing in new uniforms that will feature consistent logos, colors, lettering and numerals. (Continue reading)

Uni(tard) Watch

A few Fridays ago I wrote a piece about NC State basketball’s infamous 1989 unitards, which were worn for two days before being scrapped. Toward the end of that piece, I wrote, “[T]he NC State unitard never caught on with other schools.”

But it turns out I was wrong.

Shortly after that piece ran, reader Brad Hardy got in touch to tell me that Oklahoma State had also worn unitards in 1989. Frankly, I was skeptical — I’d never heard or seen anything about that, and it had never come up during any of my previous discussions of the NC State design. I asked Brad if he had any photos, figuring he probably couldn’t come up with any.

Shows what I know: (Continue reading)

Today’s College Hoops Players: Heroes of Zero

Got a note the other day from reader James Peterson, as follows:

Like many, I haven’t been watching much college basketball until March Madness. When did the uniform number 0 become so popular? Seems like nearly all of the games I’ve watched have had at least one No. 0 on the court, if not for both teams.

Is it Westbrook-related? Aaron Gordon? Was the number not previously available but is now usable?

I initially told him, “Eh, it’s just one of those things.” But then I saw a few tournament games over the weekend (much like James, I don’t watch much college hoops during the regular season), and I too was struck by how many zeroes — and double-zeroes! — I was seeing on the court. (Continue reading)

Basketball Players Show Less and Less Skin

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The guy shown above is Nick Emery, a freshman guard who plays for BYU. As you can see, he goes with a long-sleeve base-layer shirt under his jersey, which he wears due to circulatory issues in his arms.

Emery isn’t alone. The long-sleeved look, which dates back at least to Oklahoma guard Tony Crocker around 2009, is spreading — and not just in the men’s game. Check out this shot from a recent Auburn/Alabama women’s game:

The legality of these long-sleeved shirts seems to be somewhat nebulous. Some players have apparently been told not to wear them: (Continue reading)