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Which Is More Important: The Team or the Brand?

As most of you know, I’m not much of a NASCAR guy. But I recently got a note from reader Bryan Moore that I want to share with you (and if you’re not into NASCAR either, don’t just scroll straight to the Ticker — this has implications that go way beyond NASCAR): (Continue reading)

Unusual MLB/NASCAR Partnership for O'Reilly Auto Parts 300

Click to enlarge

Interesting cross-sport move on tap tomorrow night, as NASCAR driver Brandon Jones will be driving a car featuring Texas Rangers logos at the O’Reilly Auto Parts 300, taking place at the Texas Motor Speedway in Fort Worth (further details here). But the cross-pollination goes beyond the car — Jones will also be wearing a Rangers-themed firesuit (click to enlarge): (Continue reading)

NASCAR Turns Back the Clock for Sunday’s Southern 500

[Editor’s Note: Today we have a guest entry by Jory Fleischauer, who’s going to fill us in on Sunday’s throwback-themed Southern 500 race. — PL]

By Jory Fleischauer

Darlington Raceway in northwestern South Carolina is NASCAR’s Wrigley Field. Built in 1950, it is one of the most difficult ovals in the country — egg-shaped . . . → Read More: NASCAR Turns Back the Clock for Sunday’s Southern 500

'The Greatest Spectacle In Racing'

By Phil Hecken

I’m not an auto racing or car guy at all, although I do have fond memories of watching the Indy 500 (which is today) as a child (back then, it was on delay, not live), and I’ve always tried to catch the race whenever possible. In the past, I’ve had . . . → Read More: ‘The Greatest Spectacle In Racing’