The Pac Is Back, and That's the Fact, Jack

hawks logos.png

Odd move yesterday by the Hawks, who chose the middle of a playoff series as the time to release a new secondary logo. It’s unusual timing, but in this case the new logo is actually an updated version of their old Pac-Man design. You can compare the new version to the original, which was used from 1972 to 1995, above.

According to this press release, the new logo will “officially launch” this summer and yesterday’s move was merely a “sneak peek,” but that’s just a shorter way of saying, “The merch with the new logo isn’t available yet.” (It’ll supposedly be ready this summer.) The did use the new design on a T-shirt that was given out to all fans at last night’s game against the Pacers, however.

The Hawks have one of the blandest, most characterless visual programs in all of pro sports, so I welcome Pac-Man’s return, although it’s depressing to see that they had to do the standard furrowed-brow thing on the updated version. Sigh. On the plus side, they posted a a good logo timeline on their website.

A personal anecdote: I grew up in the 1970s and had no idea — like, zero idea — that the original version of this logo included a hawk’s head. I just saw it as a giant mouth taking a bite out of something. The Pac-Man video game didn’t yet exist (it was released in 1980), so I couldn’t make that connection between the game and the logo — I just thought of it as one of those inscrutable grown-up things that must have made sense to someone at some point. Like, I didn’t understand why CBS used an eyeball design as its logo, or why Ralston-Purina used a checkerboard pattern, and I didn’t question those things either — they were just The Way Things Were. I figured that was also the explanation for why the Hawks had a giant mouth for a logo.

I don’t recall when I finally saw the logo as it was meant to be seen — while I was in college, maybe? — but it was definitely one of those “mind blown” moments. I also felt rather stupid. But when I learned that the logo had been colloquially dubbed the “Pac-Man logo,” I felt somewhat vindicated, since that obviously meant other people had interpreted the logo the same way I had.

Even today, my natural instinct is to see the giant mouth, and I have to fight to see the hawk. Sometimes I don’t bother to fight — I just enjoy seeing the mouth.

+ + + + +

Coming soon — Eat Food for Dinner Night: In a scenario that sounds like something out of The Onion or maybe Idiocracy but is, sadly, all too real, one of the more absurd promotions in recent memory began unfolding yesterday, as six MLB teams — the Braves, Rockies, Phillies, Astros, Red Sox, and Yankees (the latter two of whom you’d think would know better) — teamed up with with Majestic to encourage fans to wear their jerseys to the ballpark, and also to school or to work.

Hey, what an innovative idea! As you know, nobody ever wears a jersey to the ballpark, or anywhere else, so this will really break some new ground and let people show their team pride in a brand-new way (that just happens to push the sale of $200 polyester shirts). Exciting!

The Mets will be pulling the same stunt on May 25. Which is a Sunday. Which means the “work and school” thing won’t apply. (Maybe they want you to wear your jersey to church.) No word on which of the Mets’ 17 jerseys fans are supposed to wear, but I suppose Majestic doesn’t really care as long as you buy a jersey for the occasion. Honestly, how can these people even stand to look at themselves in the mirror?

Now, I don’t want to get too crazy with these radical marketing concepts — after all, Majestic and MLB are the professionals in that area, not me — but here’s an idea I offer at no extra charge: Maybe next time they can encourage fans to wear a baseball cap. That would really be a pioneering move.

(Thanks to reader Paul Ricciardi for bringing this hokum to my attention.)

+ + + + +

Rat-a-tat-tat: We had lots of chatter in yesterday’s comments regarding team logo tattoos. Many of you said you’ve gotten logo tats, but only a couple of you sent in photographic proof (including reader Ryan Campbell, whose Texas Rangers tat is shown at right). If you’ve gotten some team-logo ink, please send a photo this-a-way and I’ll feature it in a future blog post. Thanks.

ESPN reminder: In case you missed it yesterday, my latest ESPN column is about MLB uniform first and lasts.

One follow-up on that column: At one point I linked to this photo of the White Sox announcing the MLB’s first-ever NOBs. That prompted the following from reader Jeff Sak:

Apparently that is a Luis Aparicio jersey (he is the only “Aparicio” to have ever played in the majors), but it shows No. 33. Aparacio wore No. 11 for all 18 seasons of his career and it has been retired by the White Sox in his honor. What’s more, no one wore 33 for the White Sox from 1954 to 1977. Seems like a very odd picture.

Excellent eye, Jeff — thanks!

+ + + + +

Screen shot 2009-10-04 at 10.07.15 PM.png

Culinary Corner: Tomorrow is the first Saturday of May, which means it’s time for the Kentucky Derby. The New Girl and I will be attending a party in Connecticut (the hostess used to live in Louisville, so the party has Kentucky cred), and I’ll be bringing the dish that I always prepare on Derby Day — a derby pie.

Technically speaking, you’re not supposed to use the term “derby pie,” because that’s a registered trademark of some annoying people in Kentucky who insist that they own the name and love to send their lawyers after anyone who thinks otherwise. (They even sued their own chocolate chip supplier, Nestlé, for printing a “Tollhouse Derby Pie” recipe on the chip package.) So you’ll often see wink-wink names like Triple Crown pie, race day pie, winner’s circle pie, and so on. But screw all of that — derby pie belongs to the people. It’s also really easy to make. Here’s how to do it:

If you know how to make pie crust, make some dough and position it in a 9-inch pie pan; if you don’t know how or just can’t be bothered, get yourself a frozen 9-inch pie shell.

Set your oven to 350 degrees. While it’s heating up, get a big mixing bowl and beat together four eggs, a cup of light corn syrup, 3/4 cup of light brown sugar. and 1/3 cup of melted butter. Then add 3 tablespoons of decent bourbon (or maybe a smidge more than that, if you’re so inclined), a tablespoon of vanilla extract, a tablespoon of flour, 6 ounces of chocolate chips, and a cup of chopped walnuts.

Mix all of that together, pour it into the pie dough or frozen shell, and pop it into the oven for an hour. It’ll puff up high like a soufflé, but it’ll settle back down while it cools, which you should allow it to do for an hour or so.

It’s standard to serve each slice with a dollop of whipped cream, although I frankly think that’s unnecessary — the pie is rich enough on its own. Less traditional and even less necessary, but nonetheless delicious: this bourbon sauce, which is pretty much the bomb.

Trust me, there won’t be any leftovers.

+ + + + +

Apocalyptic fun: In case you missed it earlier this week, we’re running another e-book promotion, and this one is for a book that should be a no-brainer for most of you: The Sports Illustrated Book of the Apocalypse: Two Decades of Sports Absurdity, which is a compendium of SI’s long-running “Signs of the Apocalypse” series. It’s basically an encyclopedia of Donald Sterling-esque stupidity from the sports world, presented in a very entertaining fashion.

Our friends at Diversion Books are making the e-version of the book available to Uni Watch readers for the exclusive low price of $1.99. That price will only be good for this week — don’t miss.

+ + + + +

’Skins Watch: Here’s a really funny video that connects the dots between the Donald Sterling situation and the ’Skins (from Jake Kessler). … Plenty of other folks appear to be connecting those same dots (from Eric Wright). … Flaming Lips drummer Kliph Scurlock was sacked from the band last month, reportedly because he criticized fellow rocker Christina Fallin — who also happens to be Oklahoma Gov. Mary Fallin’s daughter — for wearing a Native American headdress.

Baseball News: Good article on the Royals’ seamstress (thanks, Phil). … Also from Phil: Check out this great photo of an old Colt Stadium usherette. … One of the White Sox’s promotions this summer will feature a throwback Sox cap in U. o Illinois colors (from Kevin Tamosaitis). … There’s a “Name the team” contest for the new minor league team in Biloxi, Mississippi (from Alan Filipczak). … Florida State is going G.I. Joe. … Latest team to do the Star Wars thing: the Syracuse Chiefs (Phil again). … Paul Ricciardi notes that the Lids is selling a “2014 On Field” Phillies throwback cap. “Their promotional schedule shows a 1960s Retro Night on June 13, so I would guess that’s when it’ll be worn,” he says. … In a related item, the Cubs’ next throwback game will be this Sunday night against the Cardinals. Both teams will be wearing 1929 uniforms, which means this for the Cubbies and this for the Redbirds. Further details on giveaways and such here. … New 10,000th-win logo for the Dodgers. … “My friend’s five-year-old son loves baseball, so he painted stripes on his backyard to create a miniature diamond,” says Brian Viafore. “Love the outfield configuration!” … Check out this old photo of a young Derek Jeter wearing what appears to be a very old cap, uni, and glove. Wonder what that was about (from Jamie Burditt). … You know how BP pitchers will stand behind a screen? Jerry Wolper found a 1928 article about an early (or maybe the first) example of that.

NFL News: Looks like there are two different templates for the NFL Draft caps (from Eric Wright). … Duane Bank recently took a tour of Soldier Field and saw these uni- and equipment-related posters in the locker room.

College Football News: Here’s another team-branded AR-15 rifle, this time for Texas A&M. By odd coincidence, the wife of Dolphins QB Ryan Tannehill — who happens to have attended aTm — left an AR-15 in a rental car a few months ago (from John Parker and David Wilson, respectively). … Oregon’s uniforms for the spring game will have — surprise! — a military theme. Nike and their clients can pander all they want, but the fact remains: Not all soldiers are heroes, not all heroes are soldiers.

NBA News: Here are the four finalists for the new Grand Rapids D-League team’s name. “As a Michigander, I find these choices exceptionally boring, especially when you compare them to some of the minor league names around the state: Grand Rapids Griffins, West Michigan Whitecaps, Lansing Lugnuts,” says Jay Winkler. … There’s an app out there called Band of the Day. Yeserday they featured an Icelandic band called Retro Stefson, whose members were shown wearing old NBA gear (from Chris Edwards).

College Hoops News: I like this: The Johnson Bible College hoops team used to be called the Preachers. “The church that I attended in the early ’80s was loosely affiliated with JBC, and one of the coaches tried to recruit me while I was there for a youth event,” says Kevin Crothers. “That’s how I ended up with this old jersey.” The school is now known as Johnson University, and its teams are called the Royals. … New court design for Washington.

Soccer News: New kits for Newcastle United and Werder Bremen (from Trevor Williams). … Also from Trevor: This special FC Barcelona shirt features a farewell message for coach Tito Vilanova, who passed away on April 25.

Grab Bag: Another team-wide uni protest, of sorts: After the 1992 U.S. Olympic volleyball team lost a match due to a controversial protest that involved shaven-headed teammate Bob Samuelson, the American players shaved their heads in solidarity. Further info here (from Wilkins Kearney). … The U. of Minnesota hockey team may stop using the wider, Olympic-style ice sheet (from Tris Wykes). … Here’s another piece about how the Army’s new hairstyle regulations affect black women in the service. … Reprinted from yesterday’s comments: Snooker player Dennis Taylor used to wear glasses with upward-extended lenses to help him line up long shots. … Here are the first logos used by Apple, Microsoft, and other tech companies (thanks, Brinke). … The North Melbourne Kangaroos (Aussie football) have an indigenous-patterned jumper. “First thing I thought of was the Raptor’s claw logo,” says Leo Strawn Jr. … “It’s not unusual for pro cyclists to use products made by companies other than their official sponsors,” says Sean Clancy. “What is unusual, though, is when an official sponsor helps a cyclist cover up the non-sponsored product. That’s the case with Rui Costa’s shoes. The world champ rides for Lampre-Merida, a team sponsored by shoe manufacturer Sidi. Costa’s shoes, at first glance, appear to be Sidi Wires, but a closer inspection reveals that they are just covered in a Sidi wrap.” … Will Kanye West help Adidas’s sneaker sales? Beats me, but here’s an article about it (from Tommy Turner). … Pinkwashing is coming to the Indy 500 (from Chris Cruz). … A Kentucky National Guardsman who wants to join the U.S. Army is suing ovr the military’s new anti-tattoo rules.

 

177 comments to The Pac Is Back, and That’s the Fact, Jack

  • Shannon Shark | May 2, 2014 at 7:33 am |

    And May 25th is also Mets Banner Day. They want me to wear a Mets jersey while carrying my banner? No way!

    • BurghFan | May 2, 2014 at 8:24 am |

      Will your banner point out that you’re not wearing a jersey?

  • The Jeff | May 2, 2014 at 7:33 am |

    Does every new sports logo need to be angry? They could have easily just brought back the PacMan logo unmodified and it would’ve been perfectly fine and gone over well with fans. But no, let’s make it angry now.

    • Paul Lukas | May 2, 2014 at 7:53 am |

      Not angry — intimidating! Because the other team must “fear the [whatever].”

    • ScottyM | May 2, 2014 at 9:14 am |

      Agreed, Jeff. What many current day designers fail to grasp… simple is most often better. Simple + ubiquitous use = brand. (as in, “emblazoned” in people’s minds)

      Not only do many designers miss the mark today with their over-inflated works. The organization’s use of 2-3-4 satellite logos only serves to weaken the entire line.

      The beauty of the old Hawks logo is Spud Webb, ‘Nique and Tree Rollins rockin’ it on their short shorts in the 80s. (And I’m not a Hawks fan at all.) But it’s simple and memorable.

      The uniform shenanigans of today have created quite an economy for sales. However, it remains to be seen how memorable these brands are in 20-25 years. Most won’t. Bucco Bruce, the Brewers “Mb,” the Nuggets skyline, and so forth will live on forever. The Astros, Brewers, Hawks, Nuggets, etc., have redesigned numerous times, but their most iconic marks remain.

    • M.Princip | May 2, 2014 at 9:22 am |

      A very Seahawks like hook on that beak now.

      • Big CK | May 2, 2014 at 11:39 am |

        First thing I thought when I looked at it.

      • Douglas King | May 2, 2014 at 3:47 pm |

        Correction: Seahawks used an actual beak as a reference and created a logo, Atlanta did the same thing.

        No team has claim to an anatomical feature of a bird of prey.

    • walter | May 2, 2014 at 9:50 am |

      Does every new sports logo need to be angry?

      No, but I’ll bet they need to be different. Has anyone ever traded in a new design for an old one without tweaking the old design? I think the graphic designers have to earn their salaries.

      • arrScott | May 2, 2014 at 12:13 pm |

        Twins. Brought back the TC logo without adding any “intimidating” new elements. Like, I don’t know, making the serifs on the T drip blood like vampire fangs or something.

        • The Jeff | May 2, 2014 at 12:19 pm |

          The Bills, Jets & Giants all come to mind as well, though I suppose they did make really minor tweaks. The Bills & Giants logos didn’t change, but the uniforms weren’t exact replicas of the old versions.

        • Rob S | May 2, 2014 at 1:03 pm |

          The TC logo never actually went away, though – it was just relegated to the home pins’ left sleeve for a number of years.

    • Le Cracquere | May 2, 2014 at 10:42 am |

      “Angry” wasn’t the word that came to me. It looks more as if whatever the old “Pac-Man” was eating finally disagreed with him, and the new Pac-Man is violently throwing it up.

    • andyharry | May 2, 2014 at 10:44 am |

      The problem is that the original Pac-Man mark looks very much of its era. If the new version is indeed a secondary mark and the Hawks intend to keep their current millennial look, then the new version fits much better with that aesthetic. It’s strikes a good median between the original pac man and the style of their current hawk mark.

      Dropping the original Pac-Man mark into their current identity would have been a stylistic train wreck with no cohesive link between the parts. That is how you end up with an identity system like the Cavaliers, Wizards or Jazz have, with logos and styles from different eras mingling around with each other.

      Looking at this for what it is, the new Pac-Man mark is still very simple, and the tension created where the point of the beak met the circle in the original has been more elegantly handled on the new version. It’s a fantastic update to the original and it shows great restraint by the design team and the decision makers in the fact that it’s devoid of extra color, outlines, highlights, shadows and other superfluous techniques that often plague sports logos. The form tells the whole story just like the original. Sure, it’s been stylized to make it look a bit meaner (and I’m tired of that as much as anyone), but truth be told, an angry looking brow is more anatomically correct than the ultra-simplified robot features of the original. Birds of prey tend to have a “mean” look about them, which is probably why they’ve been chosen so often as mascots over the decades.

      Could it have been better? Maybe (okay, probably), but this is a great update to an already great mark, and I think that’s worth celebrating. If it’s not exactly where we want sports logos to ultimately be, then at least we can say it’s a step in the right direction because it’s a heck of a lot better than 99% of the other logos that have been released in the last 15+ years.

    • walter | May 2, 2014 at 11:13 am |

      Hawks, falcons, eagles, etc. are angry-looking, anyway. It’s one of the reasons they make such popular mascots.

    • Douglas King | May 2, 2014 at 3:53 pm |

      For birds of prey this makes sense, because their brows tend to be furrowed when they strike.

      http://naturalunseen...

      For teams like the Cardinals, it makes no sense, and criticism makes sense.

      The complaint shouldn’t be “I hate how every mascot looks angry” it should be “I hate how animals that aren’t known for looking aggressive are constantly being shown as such”.

  • Ray Barrington | May 2, 2014 at 7:36 am |

    1. Is there a picture with the backyard diamond?

    2. The Hawks page about their unis starts too late. The team was the Tri-Cities Blackhawks (what we now call the Quad Cities) and the Milwaukee Hawks before moving to St. Louis. Remember your history, guys!

    • Paul Lukas | May 2, 2014 at 7:53 am |

      Sorry about the diamond photo link – now fixed. Here’s the proper URL:
      https://farm8.static...

    • Douglas King | May 2, 2014 at 4:02 pm |

      I get why they would ignore the Blackhawks part (Native American debate, and this is a logo history of the Hawks, not the franchise). My only rationalization for excluding Milwaukee would be the logo that was used during that time was lackluster and not really indicative of the brand that currently exists.

      What’s odd is that the Hawks were in St. Louis from ’55 to ’68. And the logo they show was adopted before the ’67 season but they list the team has having been the St. Louis Hawks from 1958-69. Despite being in Atlanta during the 1968-69 season.

      The timeline for that logo was 1957-69 as it was used the first year in the ATL, but why put the St. Louis part next to it, when it was used in 2 cities.

    • Douglas King | May 2, 2014 at 4:10 pm |

      I bought a old mini hoop back with that logo when I was like 6 or 7 at a garage sale.

      Laying in my bed I stared directly at it as I went to sleep, and it wasn’t until I had had it a few years that I noticed the Hawk head. Even then it was like one of those magic eye puzzles to me, as sometimes I would notice it and other times I couldn’t figure out how it made the hawks head.

      And I grew up in Metro-Atlanta, though in my defense, growing up my family watched virtually no pro sports (except for the Braves), as we were strictly a Tech family (Dad never cared for pro sports, and had already developed loose allegiances to teams in other areas by the time Atlanta got any teams).

      • Douglas King | May 2, 2014 at 5:15 pm |

        dammit, this wound up in the wrong area…

  • Aaron | May 2, 2014 at 8:09 am |

    Nothing about the Mets Loyalty Letter, or was that covered in the comments yesterday? http://nypost.com/20...

    • Paul Lukas | May 2, 2014 at 8:13 am |

      Not uni-related.

      • Aaron | May 2, 2014 at 9:02 am |

        Neither is Culinary Corner or What Paul Did Last Night.* I mean, I have an educated guess as to your feelings on it, but I’m still very curious to hear your take on it and see how you articulate it. Please?

        *Both of which I really enjoy. Not complaining, just pointing it out.

        • Paul Lukas | May 2, 2014 at 9:29 am |

          It’s pathetic and embarrassing, in a way that we’ve been trained to expect. Just the latest chapter in a long book of ignominy and shame.

        • The ASU Jaguar | May 2, 2014 at 10:59 pm |

          Hipsters do what they gotta do, man! You ain’t know?

    • DenverGregg | May 2, 2014 at 9:05 am |

      The jerseys worn by the Mets last night (blue with grey “New York” and numbers trimmed in orange) looked bad. Why grey text instead of orange? Folks can figure out that they are the road team without that cue.

      • Phil Hecken | May 2, 2014 at 9:30 am |

        I agree with you that the jerseys are horrible. Worse, even, than their home Royal jersey, which has orange numbers/letters outlined in white. The ‘silver’ (gray) is supposed to match the gray pants — but to my eye it’s never quite matched, and looks awful. But the theory behind it (and in theory it works quite well) is the gray-ish letters/numbers match the gray pants, making for a smoother look. Theory, and practice, are two quite different things.

        As much as I decry the softball top that pretty much every team wears (some have 3 or 4 it seems)…I’m going to side with THE Jeff — if you must wear your alt top, then do away with the gray bottoms, since in 99.9% of the time (including the Mets’ failed attempt), the jerseys look horrid with gray bottoms.

        On another note, I guess we’re now seeing that teams who want to keep the gray road will have two gray road uniforms instead of a road softball top. Either way, it’s at least one uniform too many, but that ship has long since sailed.

        • JTH | May 2, 2014 at 10:41 am |

          On another note, I guess we’re now seeing that teams who want to keep the gray road will have two gray road uniforms instead of a road softball top.

          Not sure why you’re including the Cubs in that group. The blue jerseys are alive and well.

          In fact they’ve worn them twice as often as their “primary” road jerseys.

        • Ben Fortney | May 2, 2014 at 10:58 am |

          I love, Love, LOVE Mr. Met, but his inclusion on the alt jerseys is bush league.

        • Phil Hecken | May 2, 2014 at 11:01 am |

          Yeah, I know the Cubbies wear their blue tops on the road as well. And as we both know, they will, by season’s end, set the record for most different uniforms worn in a single season. Perhaps that record will stand for at least 105 years.

          But the point was that in order to feed the merchandise beast, teams are adding alternate gray tops (and apparently these need new pants, too). Not saying the Cubs were merely substituting a gray top for a blue one, even if it sounded that way (and for that, I apologize).

        • JTH | May 2, 2014 at 11:21 am |

          Apology not accepted.

          Harrumph!

        • DenverGregg | May 2, 2014 at 11:37 am |

          How ’bouts changing the pants’ color to better coordinate with the alt jersey rather than tweaking jersey trim to coordinate with pants? Or does that not fly because pants aren’t a revenue stream (yet)?

        • EddieAtari | May 2, 2014 at 2:18 pm |
        • Ben Fortney | May 2, 2014 at 2:43 pm |

          Would love to see a return of the New York script. Thought the 1993/94 version was awesome, even if Joe Orsulak wasn’t.

  • Eddie | May 2, 2014 at 8:09 am |

    You know, Im usually one to roll my eyes at the amount of skins watch you usually do on here, but I will say that video makes the best point I’ve seen about the redskins/native american racism, especially considering the donald sterling (who is vile scum, don’t get me wrong) crap has engulfed the news almost more than tha malaysian plane disappearing.

  • Rob S | May 2, 2014 at 8:19 am |

    I never saw the Hawks logo as a mouth. To me, it was always a hawk’s head on a circle, and I was quite flabbergasted to learn people called it the “Pac-Man” logo.

    • Jimbo | May 2, 2014 at 8:53 am |

      Like Rob, I never saw Pac man in the Hawks logo. As I read the article this morning I thought, “Pac Man? Where?” Use of negative space in logos is a tricky business. Some people will never see what you think is obvious.

      For example, in the FedEx logo, the arrow pointing to the right (between the E and x). In the Arabic version of the logo the arrow points to the left, following the Arabic right-to-left reading direction. http://www.fedex.com...

    • Ronnie Poore | May 2, 2014 at 8:56 am |

      me too.

      • scottrj | May 2, 2014 at 9:27 am |

        Me three. What’s more, the new logo, with the *chin stubble* beneath the beak, makes the hawk look aged. And whereas before it was in upward flight, now it’s descending. So the formerly youthful, ascendant image now displays a state of decrepitude.

        So nicely played, Hawks. If you’re striving for an inspired meta-history of the franchise’s entire history in Atlanta, I suppose.

        • andyharry | May 2, 2014 at 10:54 am |

          A hawk is a bird of prey that dives from the sky to snatch its prey, no? A descending trajectory makes sense.

          Personally, I think the original one looks like an old man with droopy cheeks and neck and frozen up joints compared to the new one, which looks more shapely, youthful and fast.

      • boxcarvibe | May 2, 2014 at 9:40 am |

        Me four. As an Atlanta-area resident, I never saw a mouth. I saw the Hawk in a circle. Exactly the opposite of Paul, I never saw the “mouth” or the Pac-Man until this morning. Negative space design is always interesting.

        I also agree that when viewed side by side, the new 2014/2015 Hawk looks like its aged next to its youthful, 80’s version.

        • teenchy | May 2, 2014 at 10:32 am |

          Me five. I lived in Georgia (Athens, then Decatur) during most of the 1980s and never saw it as anything other than a hawk’s head. Some folks thought the logo would’ve made a good one for an airline and given the Spud/’nique/Tree acrobatics, it did spend plenty of time in the air. Miss those unis and that color scheme – far more distinctive than anything they’ve worn since.

    • Jimbo | May 2, 2014 at 9:00 am |

      Like Rob, I never saw the Pac-Man aspect of the Hawks’ logo. Even this morning I had to strain to see it.

      The use of negative space in logos is a tricky business. Some views will never see what the designer thinks is obvious. For example, the arrow in the FedEx logo (between the E and x).

      Interesting side note: In the Arabic version of the FedEx logo, the arrow points to the left, following the Arabic right to left reading direction. http://www.fedex.com...

    • Ben Fortney | May 2, 2014 at 11:01 am |

      Same. Maybe I’ve been in DC too long (definitely been in DC too long), but when I saw “The PAC is back”, I thought “political action committee.”

      Even reading PL’s comments today, I still have to train my brain to see a mouth.

    • arrScott | May 2, 2014 at 12:18 pm |

      Even having the Pac Man thing spelled out, I can’t see anything other than a hawk’s head. Always have seen it; it’s as clear as can be. Though as a kid, this old “Blackhawk” comic book logo was a favorite, so I was probably inclined to see the Hawks logo as a stylized bird head in a circle.

      FWIW, I’ve never been able to see the man in the moon, either. I look up at a full moon, I see the Easter Bunny.

      • Ben Fortney | May 2, 2014 at 12:31 pm |

        Not the Easter Bunny, Moon Rabbit

        • arrScott | May 2, 2014 at 2:07 pm |

          I’ve always seen him facing the other direction, holding a giant egg. I blame an uncle who drew that for me when I was like two or three; I’ve never been able to see anything else.

          Like this, but without the tumors or warts or whatever.

    • Lee | May 2, 2014 at 12:24 pm |

      I’m with you Rob… literally until yesterday, I had no idea anyone associated it with Pac Man.
      Maybe because I knew of the logo before the game came out? (I’m 48).

      And I see a Hawk, not a mouth.

      Lee

    • Casey Hart | May 2, 2014 at 1:11 pm |

      Likewise. Never saw a mouth until reading this post. And I’m 33; I think I knew about Pac-Man before ‘Nique. Even when I heard it called the “Pac-Man logo” for the first time yesterday, I assumed that was just because it was round or the bird was taking a bite like Pac-Man or something.

    • MotorCityJeff | May 3, 2014 at 9:25 am |

      Never saw the logo being a mouth. Was always clearly a hawk to me.

      • MotorCityJeff | May 3, 2014 at 9:26 am |

        …I’m 41 so I was a kid right in the middle of PacMan fever.

  • M.Princip | May 2, 2014 at 8:25 am |

    Should be Christina Fallin.

    • Paul Lukas | May 2, 2014 at 8:27 am |

      D’oh! Thank you. Now fixed.

      • Clarybird | May 2, 2014 at 10:57 am |

        Should be Christina Failin’.

  • Bruce Menard | May 2, 2014 at 8:31 am |

    “…photo of an old Colt Stadium usherette”

    Love it, great pic!

    https://pbs.twimg.co...

  • Another Aaron | May 2, 2014 at 8:31 am |

    Actually the Hawks said their new logo was updated to be “aggressive, like their style of play” which is quite laughable if you’ve actually seen them play.

  • Michael Hersh | May 2, 2014 at 8:43 am |

    I too grew up not seeing the Hawks head in the logo. I had that same stupid feeling when I finally saw the negative space. Now I can’t un-see it. Good to know I wasn’t alone.

    • Harvey Lee | May 2, 2014 at 8:48 am |

      I never saw the hawk head either, just like I never saw the M in the old Expos logo, thinking it was mlb

      • Harvey Lee | May 2, 2014 at 8:49 am |

        Correction elb

      • bwburke94 | May 2, 2014 at 4:19 pm |

        To be fair, the logo looks weird if you don’t speak French. It’s been variously stated to stand for “Expos de Montreal Baseball”, “Expo les Baseball”, “Montreal Expos Baseball”, and various other things depending on what language you speak.

  • Rob S | May 2, 2014 at 8:47 am |

    Good on Mr. Scurlock for taking a stand against the unjust.

    • Big CK | May 2, 2014 at 9:11 am |

      Agreed. I’m done with the Flaming Lips.

    • walter | May 2, 2014 at 9:53 am |

      Nah, the Lips are cool. Just a dust-up between grownups.

  • Big CK | May 2, 2014 at 8:57 am |

    I’ve never even been to Michigan and I found all of those names for the D-League team exceptionally boring as well.

    • AlMaFi | May 2, 2014 at 9:55 am |

      It’s severely disappointing. I submitted “Crankshafts” and “Gudgeons.” Those email were probably deleted upon receipt.

    • Rob S | May 2, 2014 at 9:55 am |

      “Horsepower” and “Drive” would kind of make some sense with the team’s link to the Pistons and all, but “Chairmen”? “Blue Racers”?

      Plus, to me, “Drive” makes me think of the Detroit Drive, the team that dominated the early years of the Arena Football League before Mike Ilitch bought the Tigers and sold off the Drive because he didn’t want them to be in competition with the Tigers.

      Yeah, the move didn’t make much sense to me back then, either. There were only four games at the Joe that fell on days the Tigers were at home as well, and two of those were in the AFL playoffs in August. Meanwhile, the Tigers, who had slipped out of the division lead by the end of June, would not hold a share of the division lead beyond the first week of April again until 2004.

      • Rob S | May 2, 2014 at 9:57 am |

        *in 1993, the Drive’s last year before they were sold and moved, there were only four dates where both teams played at home. Probably should’ve made that clear.

        • Jerry | May 2, 2014 at 11:02 am |

          Jay, how could you forget about the Traverse City Beach Bums?

  • Padday | May 2, 2014 at 9:02 am |

    Glad I could get some snooker into the blog today. According to the internal search engine that has only happened once before (aside from some comments). Considering it’s one of the few sports where evening formal is the standard dress code for competitors it would seem ripe for uni watching interest. Take this for example. Imagine a similar scandal in baseball because someone wasn’t wearing stirrups (a man can dream). It is especially interesting since beneath that sartorially refined facade it’s a distinctly northern/working class sport (there aren’t too many things in this world for which Sheffield is its Mecca).

    Also significant is the way it has incorporated advertising patches in recent years. That juxtaposition between the sophisticated look of the vest and bow tie with the slightly garish ad logos always struck me as a little jarring.

  • Adam | May 2, 2014 at 9:05 am |

    Happy Derby from Louisville! For those of you who aren’t in the know, today is kind of a big deal around these parts. Schools are closed so parents and teachers can drink and gamble. Our office will likely close down around 3 this afternoon (for those of us who are here. About half the company is at Churchill for Oaks).

    This print has been making the rounds for a couple years ago, but it’s just as awesome as ever, and about as uni-related a Derby reference as you’ll see. Based on Hunter S. Thompson’s story “The Kentucky Derby is Decadant and Depraved.”

    http://cdn.shopify.c...

    Kentucky Kicks Ass

  • Wade Harder | May 2, 2014 at 9:06 am |

    Paul, I have used your derby pie and bourbon sauce recipe since you first published it on Uni Watch a few years ago, and it is a hit every time. Thanks again for sharing it before the big race tomorrow.

  • DenverGambler | May 2, 2014 at 9:06 am |

    I assume this means the Atlanta Hawks will be among the several NBA teams that use their secondary logo like it’s the primary. Off the top of my head those teams include the Jazz, Bobcats, Raptors, Nuggets and Wizards. If I recall correctly it has something to do with the NBA charging more to change a primary logo than to add a secondary.

    • andyharry | May 2, 2014 at 10:57 am |

      The Hawks already use their secondary (the full color stylized hawk head) as their primary (their true primary is the wings-spread hawk). This looks to be a supplemental mark.

  • Rob S | May 2, 2014 at 9:08 am |

    Apparently the Dodgers aren’t counting their American Association records from the 1880s; their 10,000th win as an NL team was actually their 10,410th overall in major-league play.

    • Rob S | May 2, 2014 at 9:10 am |

      AND, OF COURSE I go back to the logo and it says “NATIONAL LEAGUE” on it on the bottom. Derp!

    • Mark in Shiga | May 2, 2014 at 10:04 am |

      I really don’t think the Dodgers should get to count victories across leagues. It’s enough of a reach that they’re trying to merge Brooklyn and Los Angeles records together.

      • Ferdinand Cesarano | May 2, 2014 at 2:01 pm |

        That’s not a “reach” at all! The Dodgers are one franchise. Anyone who cares about history should applaud recognition of franchise continuity, such as the Hawks displayed in their uniform timeline that showed the St. Louis years, such as the Lakers showed when they wore Minneapolis uniforms, and so on. It’s the Washington Nationals of the world, who ignore franchise continuity, whom we ought to be denouncing.

        The Cleveland Browns are the worst offenders of all, as they got league approval to play “let’s pretend” with the facts of history, thereby setting a terrible precedent that was followed by the San Jose Earthquakes, and would have been followed again if the Sacramento Kings had moved to Seattle.

        There surely is now a whole generation of kiddies who don’t even know that the current Browns are an expansion team and that the original Browns are now the Baltimore Ravens. This is a crime.

        • Chris Cruz | May 2, 2014 at 3:57 pm |

          +1

        • arrScott | May 2, 2014 at 4:47 pm |

          There surely is now a whole generation of kiddies who don’t even know that the current Browns are an expansion team and that the original Browns are now the Baltimore Ravens. This is a crime.

          Except that the grandparents of these ignorant kids probably never knew that the original Browns are now the Baltimore Orioles. There’s nothing new, nor uniquely pernicious, here. For some sports/teams/fans, the continuity of the business entity is critically important. For others, not so much. Neither approach is wrong; they’re just different ways of looking at the matter.

          Heck, it often happens that when a team is sold to new owners, the legal corporate entity that owns the team’s assets is dissolved and a new legal entity created. If we’re really going to obsess about “the franchise,” then in point of fact there often is no continuity; one team went out of business and sold its assets, which just happen to include its name, logos, uniforms, and player contracts, to a wholly new entity. Two different teams, if corporate identity is what matters.

          And for the record, the Nationals don’t “ignore franchise continuity.” You’re thinking of the Baltimore Orioles. The Nats may do a mediocre job of recognizing pre-2005 history, but they do consistently make the attempt, and they do so more and better each year. On a par with or above the Minnesota Twins, and miles ahead of the “They Never Played American League Baseball in St. Louis, Did They?” Orioles or the Texas Rangers.

        • Ferdinand Cesarano | May 2, 2014 at 8:31 pm |

          I’m not sure how you can say that the Nationals make an attempt to recognise the franchise’s pre-2005 history when they don’t even acknowledge the Expos’ retired numbers. It was nice of them to add Gary Carter and Andre Dawson to their ring of fame; but they really ought to respect the retired numbers.

          The Minnedsota Twins didn’t have this issue, as the original Washington Senators had no retired numbers when the team moved to Minnesota. Furthermore, the Twins’ most beloved player, Harmon Killebrew, is well-known to have begun his career with the franchise while it was in Washington.

          Also, let’s remember that the Texas Rangers and the Baltimore Orioles have worn throwback uniforms of the expansion Washington Senators and the St. Louis Browns, respectively. When the Nationals wear Montreal Expos throwbacks, then it will be possible to speak of their acknowledgement of their history in the same breath as the Rangers’ and Orioles’.

    • Ben Fortney | May 2, 2014 at 11:05 am |

      For some reason they used those stupid pointy serifs. There isn’t a pointy angle in any of the Dodgers visual identity, why would they use that font at all? The Star Wars style “WINS” text is dumb too.

      The whole thing looks futuristic – dumb.

  • Mike K | May 2, 2014 at 9:12 am |

    The Patriots have 3 different Draft Day caps:

    http://proshop.patri...

    • jon | May 2, 2014 at 9:22 am |

      as do the Browns

      http://shop.clevelan...

    • Mako M. | May 2, 2014 at 10:14 am |

      The Raiders have 4 different caps…

      https://twitter.com/...

    • Rob S | May 2, 2014 at 11:14 am |

      Going to the source, it seems that most teams have FIVE variants (though two of them are just youth versions of adult-sized caps). The Cowboys, on the other hand, are apparently the only one with six, as they have a women’s variant.

      Breaking it down:
      5950 – fitted cap, special-printed visor, probably the actual hat to be given to each draft pick
      – available in youth sizes
      3930 – stretch-fit cap, special-printed front panels, visor matches cap color
      950 – snap-back cap, special-printed front panels, visor uses alternate team color (or black for the Jets and silver for the Colts, because apparently white visors aren’t cool enough)
      – available in youth sizes
      940 – women’s variant of the 3930 design but with a Velcro-type closure, and apparently exclusive to the Cowboys.

      And yeah, I used the numbers rather than spelling out the second half of the model numbers in all-caps like they do.

    • Tony C. | May 2, 2014 at 1:52 pm |

      i am not sure why this comes to a surprise or even news worthy on this site, the NFL/New Era did the same thing last year

  • Rob S | May 2, 2014 at 9:14 am |

    The Texas A&M rifle link doesn’t seem to be working. So either it’s not available to everyone on Facebook, or it’s been taken down.

  • M.Princip | May 2, 2014 at 9:15 am |

    Per Nike’s military themed uniforms; and more specifically,

    “According to Nike, the uniforms are partly an homage to company co-founder and UO track and field coach Bill Bowerman, who was part of the U.S. Army’s 10th Mountain Division during the second World War.”

    Part Air ‘Duck’ Force:

    http://imgick.oregon...

    Part 10thMD:

    http://www.fourthinf...

  • JTH | May 2, 2014 at 9:27 am |

    Here’s a thought on that APARICIO 33 jersey. It’s possible that it was just a proof-of-concept to see how the jersey would look with a long name and a big (in terms of actual size of the numerals) 2-digit number.

    Although, if they were doing that, why not use Ted Kluszewski’s name to see how a really long name would look?

    • Mark in Shiga | May 2, 2014 at 10:05 am |

      I wonder if any managers or coaches wore 33 during that long interval in which no players wore it? Back in the early days of jersey numbers, the 30s were very popular with coaches (Honus Wagner took 33 while coaching with the Pirates and the team retired it; I still think it looks weird to see that).

    • BrianC | May 2, 2014 at 10:48 am |

      The caption DOES say it’s “something the team is considering”. Maybe they had a 33 jersey lying around and used it for the prototype.

  • JTH | May 2, 2014 at 9:46 am |

    Interestingly enough, now that the “upper jaw” of the new Hawks logo is no longer horizontal, it actually looks more like Pac Man than the old one did.

  • Simply Moono | May 2, 2014 at 9:48 am |

    Two things:

    1) The name “Kliph Scurlock” sounds kind of close to another drummer by the name of Keith Carlock.

    2) Don’t feel bad about not seeing the hawk, Paul. Remember, I looked at the pre-2009 Lions logo like this.

    • Jet | May 2, 2014 at 9:59 am |

      That’s funny about the Lions logo, moono. It’s something how we can see one thing right yet another thing wrong. I always saw the Hawk in the logo. I’m pretty sure I have a couple examples of things I’ve seen wrong like you did with the Lions logo and Paul did with the Hawks logo, I’ll have to think about it…

      -Jet

    • The Jeff | May 2, 2014 at 10:36 am |

      So… you thought the Lions logo was based on Pete Puma? http://img4.wikia.no...

      You may not want to admit that to too many people. Just sayin…

      • Rob S | May 2, 2014 at 11:19 am |

        Actually, given the Lions’ usual level of play, that analogy may be fitting after all.

        • Name redacted | May 2, 2014 at 11:29 am |

          One lump or two?

          #lionsfan

    • MotorCityJeff | May 3, 2014 at 11:09 am |

      I’m sorry but that’s insane.

  • Britton Thomas | May 2, 2014 at 9:53 am |

    I had a similar “mind-blown” moment when I realized (read: this website told me) the old Brewers logo actually featured an M and a B.

    • Jerry | May 2, 2014 at 11:10 am |

      Yep. Always thought it was just a ball and glove, until someone in college pointed it out to me.

      • Rob S | May 2, 2014 at 11:34 am |

        Now, that one, I can agree with. I’m not sure when I recognized the letters, but it was probably after they switched to that ugly blue-gold-green look in the mid-90s.

    • arrScott | May 2, 2014 at 12:20 pm |

      I was the opposite: I don’t think I realized that the funny looking M and B made a glove until I was a teenager.

  • Jet | May 2, 2014 at 9:56 am |

    In that backyard baseball diamond – is the kid a righty batter? Cuz that’s one heckuva short leftfield porch. I imagine there will be a lot of walking around the house to fetch the ball out of the neighbor’s yard…

    -Jet

  • urbanleftbehind | May 2, 2014 at 9:56 am |

    It appears UWash has followed Oregon’s lead with the contrasting darkwood imagery of local scenery. If this becomes standard across the Pac 12, many questions come to mind:

    1. Who of cal or stanford claims the golden gate bridge?
    2. How do ucla and usc split l.a. landmarks?
    3. If ASU gets to do Phoenix area icons, does UA get stuck with saguaro and border mayhem?

    • Rob S | May 2, 2014 at 10:26 am |

      1. Well, Berkeley’s a hell of a lot closer to the Golden Gate than Stanford is…
      2. Maybe, since it falls between the two, La Brea Drive? I suppose that would mean USC gets the Capitol Records building while UCLA gets Fox Plaza (a.k.a. Nakatomi Plaza)?
      3. … well, Tucson is a lot closer to the border than Phoenix…

  • Mark in Shiga | May 2, 2014 at 10:07 am |

    I’m the opposite of most of you: I can’t see the Pac-Man in that logo!

    It’s a hawk-s head, facing right, and nothing else.

    I wonder if people’s handedness comes into play. Supposedly left-handers naturally draw headds facing right and righties draw them facing left. So as a lefty it’s natural for me to see things facing the way this logo is facing. Paul, aren’t you a lefty?

    • scottrj | May 2, 2014 at 10:41 am |

      But I’m right-handed and see the logo the exact same way that you do (Full disclosure: I do one thing left-handed, and not horribly well: shoot pool). So maybe it’s more of a right-brain/left-brain dominance thing? If that wasn’t a mythical construct, that is.

      • Michael Hersh | May 2, 2014 at 12:51 pm |

        That’s funny. I’m also a right hander that shoots pool left handed. I taught myself to shoot pool as a little kid at my cousin’s house. It just felt more natural and I didn’t know until someone pointed it out when I was 18 years old. By then it was too late to switch but I’m half decent at shooting right handed to the point that I use it instead of going behind my back when the ball is along the edge.

        • Commenter formerly known as Eric B. | May 2, 2014 at 2:23 pm |

          Same here. I’m decently ambidextrous at a few things but I’m a natural righty. I shot pool left handed for probably 4 years as a kid at my grandparents house before someone finally asked why I was shooting left handed. Since then, I learned to shoot right handed, and I basically just choose which way I shoot based on what makes for an easy shot. I’m not fantastic either way, but am decent enough both ways that I can hang with better players.

    • Le Cracquere | May 2, 2014 at 10:46 am |

      I’m A) ambidextrous and B) a native Atlantan, and never saw anything but the Pac-Man until I was well into adulthood. make of that what you will.

  • Connie DC | May 2, 2014 at 10:15 am |

    “… New kits for Newcastle United…”
    Simply awful. Poor Magpies!

    Can’t forget to tip the hat to the Bruins and Canadiens. That game last night in Boston featured two of the top unis in any sport. Go Habs!

    • arrScott | May 2, 2014 at 12:25 pm |

      But not worse than what Newcastle United is already wearing. That Wonga ad is all kinds of wronga for the Magpies. A shame they couldn’t have kept their old Newcastle Brown Ale sponsorship. Maybe the only pro sports jersey ad I’ve ever thought improved the jersey.

  • Roger Faso | May 2, 2014 at 10:15 am |

    Two things …

    First, I also think that furrowed brows are over used on logos and mascots. However, this is a one of the few cases where it’s appropriate. Real hawks have naturally furrowed brows. It’s their default facial expression …

    http://eofdreams.com...

    It’s not like trying to make a turtle or a pelican look intimidating. That’s how hawks look. They’re hawks, they look like that. Additionally, if you look at the logo timeline … 1958-1970 … furrow browed hawk.

    If anything, I have issue with the goatee flourish. Hawks don’t have goatees.

    Second …

    Paul, you mentioned “those inscrutable grown-up things that must have made sense to someone at some point”. I’m 22 years into being a grown up and I still don’t know what this “pac man” logo is …

    https://www.flickr.c...

    What the hell is that? Someone told me it was a cat.

    BTW … the Atlanta Hawks might want to ease up on using the word “pac” to describe their logo. The Corn Nuts logo used to look like this …

    http://ih1.redbubble...

    … until the pacman folks at Namco took them to court.

    • Roger Faso | May 2, 2014 at 10:24 am |

      Here’s a working corn nut logo link …

      https://www.flickr.c...

    • andyharry | May 2, 2014 at 11:05 am |

      Agreed (just wrote a lengthy post up top). The “goatee” is meant to represent the the edge of the beak (and often the brighter plumage at the neck area). I still think it might be unnecessary, but it doesn’t bother me because it actually is a characteristic of many hawks.

    • teenchy | May 2, 2014 at 11:55 am |

      https://www.flickr.c

      What the hell is that? Someone told me it was a cat.

      It is a cat. The silhouette makes it very difficult to figure that out. For years I thought it was some representation of the geographic area the C&O once covered.

      • Roger Faso | May 2, 2014 at 12:04 pm |

        Wow. A lifetime of mystery has been cleared.

        (Horrible logo, IMO.)

      • Simply Moono | May 2, 2014 at 1:31 pm |

        Wow, they couldn’t have made it more cryptic?

        I initially thought that it was some type of deformed swordfish with a penis. Yeah, I’m not proud of myself either.

    • Rob S | May 2, 2014 at 11:55 am |

      https://www.flickr.c...

      That, being the Chessie System logo, is derived from the old C&O’s mascot, so it’s a kitten sleeping on a pillow.

      It still disappoints me that the Chessie System’s successor, CSX, chose to adopt their initialism as the symbol for their livery.

      • Rob S | May 2, 2014 at 12:13 pm |

        *sends death glare Roger Faso’s way*

        • Roger Faso | May 2, 2014 at 1:10 pm |

          Oh, Rob. When I was told it was a silhouette of a cat, this is what I thought it was …

          http://img2.wikia.no...

  • Jeff F. | May 2, 2014 at 10:18 am |

    So the White Sox choose to do a blue-and-orange themed U of Illinois bp hat giveaway, but they choose to do it against the one opposing team that wears blue and orange?

  • David | May 2, 2014 at 10:22 am |

    On the Cubs Cards throwbacks… It looks to me on the “Dressed to the Nines” chart, like the Cards had vertically striped sanitaries to match the uniform, under the stirrups. Am I looking at that correctly?

    Would be very cool to see them go that far with their throwbacks.. They’re usually a pretty good team for going high-cuffed.

  • Vee63 | May 2, 2014 at 10:36 am |

    I see the hawk first, not a mouth. But if I do force myself to see it as a mouth I see it as the plant from Little Shop of Horrors, not Pac Man.

  • martyB | May 2, 2014 at 10:38 am |

    Reading Paul’s story of mistaking the Hawks logo for a chomping face, I tried my best to blur my eyes and “unsee” the hawk so as to see the mouth. It didn’t work so well, but I got the idea. It did make me wonder if the majority of sports logos are facing left to right? Just a quick scan of my mental rolodex led to assume that a majority of them do. Anyone have thoughts on that?

    This also reminds me of a lecture by a educational game developer who told us that before children can read, they don’t automatically grasp the concept of looking at lists or groups from top left to bottom right. So UI designers need to provide visual cues (colored highlights, pulsating borders) around items that they want a user to choose first. Not that this had anything to do with Paul’s interpretation – just thought it was an interesting design tidbit.

  • Bobby Dlot | May 2, 2014 at 10:47 am |

    I never saw the negative spaced ‘H’ in the old Hartford Whalers logo until adulthood (and I’m a designer). I was so mad at myself.

  • mhrich18 | May 2, 2014 at 10:56 am |

    Paul, I grew up a Hawks fan in Atlanta (b. 1979) and I had the same experience as you. It never occurred to me in the slightest that the logo was a hawk’s head. (Much the same as you, I never questioned it. It just was what it was.) I was probably in HS before my mind was blown and I realized what it was supposed to be.

    Even now, if I look a the old “Pac-Man” I really have to try to see a hawk. On the new one, though, it’s kind of the reverse. I think that little notch out of the “lower jawline” makes the bird jump out at me on the new one whereas it didn’t on the older one.

  • Gusto4044 | May 2, 2014 at 10:56 am |

    Hadn’t really heard about the Pac Man comparison with the Atlanta Hawks logo until the 90s, and a similar situation exists in MLB. In the 90s, you started hearing the 1968-86 Pirates logo described as Mel Gibson with a pirate hat on, which was strange. During the time the Pirates used that logo, Mel Gibson wasn’t yet the famous actor he would later become.

    Ditto with the old Washington Bullet uniforms, don’t ever recall anyone using the lifeguard analogy when describing the jersey until the 2000s.

  • Sara Schieve | May 2, 2014 at 11:14 am |

    And by official jersey I assume they mean not to wear the superior quality Russell Athletic jerseys no longer worn by MLB. Is a Dockers “wear pants to the office day” around the corner?

  • brinke | May 2, 2014 at 11:24 am |

    Never ever thought to reverse-look at the Hawks and thus see a Pac-Man.

    Atlanta, between the Hawks and the Flames: two terrific retro logos.

    • Rob S | May 2, 2014 at 12:00 pm |

      The Flames’ A logo is pretty sweet. I was pretty geeked when the Calgary Flames re-adopted it as their alternate captains’ patch in the 1996-97 season – which just happened to be the franchise’s 25th overall.

  • Leo McNeil | May 2, 2014 at 11:46 am |

    The four Grand Rapids D-League names are boring. I will say though Chairmen is the most Grand Rapidian of the four names. Grand Rapids used to be the furniture capital of the world. I believe in the 20’s or 30’s GR had a minor league baseball team called the Furniture Makers. Chairmen, while boring, would at least be a nod to history.

    • Thresh8 | May 2, 2014 at 12:42 pm |

      Grand Rapids Lathes?

      Grand Rapids Buzzsaws? (Maybe more of a sawmill kinda thing.)

    • walter | May 2, 2014 at 1:40 pm |

      Grand Rapids Vitesse.

  • Padday | May 2, 2014 at 12:40 pm |

    Yesterday there were some asking about the use of Nasa (rather than NASA) in the Guardian article linked in the ticker. I got in touch with the Guardian style guide Twitter account (well worth following for all pedants out there) who responded with this:

    Our style is initial capital only for acronyms (eg Nasa, Nato, Unesco); all capitals for initialisms (eg BBC, CIA, CD)

  • Thresh8 | May 2, 2014 at 12:40 pm |

    I may be the only UniWatcher of “a certain age” to remember that Hawks logo when it was new, and Pac Man when it was new, and never have thought of or heard about the two together.

    I always saw the hawk’s head, never the Pac Man.

  • TIm | May 2, 2014 at 12:48 pm |

    Paul, thanks for the Derbie Pie recipe! It’s one of my favorites. Up/over/down here in KC they sell a similar pie called “Dixie” pie, which is the same recipe essentially, but without the burbon (although I don’t know why you’d want it without!)

  • johnmoist | May 2, 2014 at 12:54 pm |

    Re the Phillies’ 60s throwback cap. Anyone who was there would know the color was not bright red but more of a rust red, which the Phils wore for years. I believe they switched to a bright red with a thicker “P” when they prepared to move to the vet.

  • Steve | May 2, 2014 at 12:56 pm |

    Regarding that Jeter pic…As I recall, several Yankees were photographed wearing items from Barry Halper’s memorabilia collection. Based on what we now know about Halper and his items, it’s entirely possible that the items Jeter is wearing were acquired by Halper at a local garage sale.

  • Skycat | May 2, 2014 at 1:00 pm |

    Today Dan Patrick interviewed John McCain. Among the items they discussed was the name of the Washington professional football team. It’s a long interview, but the relevant part begins at the 15 minute mark on the video in the link cited below. You probably should view it in context, but the gist I got out of it was that McCain was in favor of changing the name.

    http://www.danpatric...

    • Flip | May 2, 2014 at 1:27 pm |

      Interesting that McCain says we should live as though we might be recorded at any time, because it seems to me that anytime I turn on the television, radio or look online, it seems there’s McCain. He’s quite friendly with the microphone. As for me, not so much. I don’t want to live like that.

      But to the larger point about the Washington Football Team, McCain has a most reasonable position, one Daniel Snyder would be smart to take up.

      Other teams, like the Chiefs, Warriors, etc., I don’t see them as racist. I put it in the same category as the New Jersey Generals. Blackhawks? Truth is the team originally was the Black Hawks, named for the Sak leader. Seems like an honorific. Fightin’ Illini or Fighting Sioux? Again, not necessarily racist, but certainly appropriating a name. There, I’d use McCain’s suggestion. Certainly Florida State did and, evidently, to good use.

      Finally, the tomahawk chop. Racist. Absolutely. Needs to go. The Dead Spin video was spot on.

  • Casey Hart | May 2, 2014 at 1:06 pm |

    MLB has hit a disgusting new low: $30 for a baseball, of which $1 goes to charity. http://tinyurl.com/l...

    • Rob S | May 2, 2014 at 1:41 pm |

      Given that an official brand-new MLB ball retails for $20, should we really be surprised?

      • Casey Hart | May 2, 2014 at 2:05 pm |

        Not surprised but angered. The prices I saw when checking for normal balls were $15-17. Considering this is likely much more than twice what it costs Rawlings and MLB to manufacture the ball and get it to market, I don’t think it’s too much to ask that if you’re going to brand the item like its for charity and then double the price, to give all the markup to charity while you enjoy the additional normal-sized profits. (It’s obviously unrealistic to expect them price it as normal and give all proceeds to charity.) Instead, they’re giving away one measly dollar out of every 13-15 extra on top of the normal huge profit. And they’re bragging about it in the product copy like they’re saints.

        • ChrisH | May 2, 2014 at 2:42 pm |

          Well, they are throwing in a display case and ‘free’ shipping.
          I’m a bit surprised that MLB doesn’t mention the breast cancer awareness charity being supported by name. Wouldn’t buyers want to know where that buck is going?

        • Casey Hart | May 2, 2014 at 3:12 pm |

          Didn’t notice the “transparent display cube.” That might account for a dollar or two.

  • Steve D | May 2, 2014 at 1:19 pm |

    To those who dislike the current Mets road blue tops, I’d like your opinion on the least known Met uniform ever, their first alt. top…the 1982 road alt. They didn’t wear it much and not too many people cared in 1982, so few remember it. It also is often confused with their BP jerseys of the time, but the sleeve striping is different and it had NOBs. It used gray/silver as the outline to orange lettering. I really like this jersey…also doesn’t have that tired headspoon. Today, I would do it in a button down with thin brading (soutache) instead of the striping. Take off the bush league Mr. Met…maybe also say New York instead of Mets on the road.

    • Ben Fortney | May 2, 2014 at 1:34 pm |

      Striping around the neck bothers me.

    • DenverGregg | May 2, 2014 at 1:56 pm |

      Looks pretty good for a pullover, except for the weird spacing/alignment of the digits. Like most of your suggestions for an updoodle, however I think the “Mets” wordmark works better with it than “New York” would, regardless of the typeface to be used for the latter. I think the problem with the current alt is that there’s just too freaking much of the grey.

  • Flip | May 2, 2014 at 1:31 pm |

    Love the Jeter shot. For one game a year — perhaps an exhibition between spring training and the regular season — each team should field their starters with vintage gloves. Really puts those outfielders’ baskets into perspective.

  • Paul Lukas | May 2, 2014 at 1:32 pm |

    Just put this year’s derby pie in the oven. Mmmmmm….

  • walter | May 2, 2014 at 1:35 pm |

    WOW! Great Catch of the Day! Is anything as beautiful as decay??

  • Tony C. | May 2, 2014 at 1:47 pm |

    why doesn’t Atlanta just give and pay DC for the rights the Hawkman logo.. it looks like that’s the next logical step here

  • Dan Pfeifer | May 2, 2014 at 1:50 pm |

    EA Sports can’t decide whether it wants to go current (AFC) or retro (NFC) with its conference logos.

    https://www.facebook...

  • Rich | May 2, 2014 at 1:52 pm |

    Good job, White Sox, on the Illinois promotion. You’ll ensure that some of your fans will be wearing navy blue-and-orange caps that are similar to the ones your opponents (Astros) will be wearing that night. Nice work on that.

    • Casey Hart | May 2, 2014 at 2:33 pm |

      **Bill Veeck rolls over in grave.**

  • Dan Pfeifer | May 2, 2014 at 1:54 pm |

    Also, I would just LOVE that Illini/Sox promotion if I were a fan of both the Sox and Northwestern.

    I know the Brewers are honoring the Wisconsin Badgers’ Final Four team during a series this May. As a Marquette fan, I’m pretty glad I’m not going that night.

  • EddieAtari | May 2, 2014 at 2:07 pm |

    The banner ad for one of Uni-Watch’s sponsors, OYO SportsToys, has a Yankees action figure with a facial hair violation.

  • Buck Fontana | May 2, 2014 at 3:34 pm |

    Today’s rant:

    1. The new Hawks logo is a just a knock-off. Why not just revive the old Hawks logo as is and put them back in the unis from the Dominique Wilkins (sp) era? Or go back to Lou Hudson and the pinstriped numbers?

    The more teams try to jazz up their unis by doing crummy imitations of once-classic ensembles, the more gimmicky they look and the more I view them as trying to cover up their basic lack of talent and imagination.

    2. Can’t think of the Kentucky Derby without being reminded of the classic lead sentence William Faulkner wrote when Sports Illustrated hired him to cover the Derby back in the 1950s: “This saw Boone.”

    I don’t remember if he ever got around to describing the actual race.

    3. The new Washington court is another UW knockoff on something Oregon pioneered and is just another piece of evidence that in the long history of the Oregon-Washington sports rivalry, the Huskies have definitely morphed into the junior partner.

    As an aside, I have attended exactly one basketball game at Matthew Knight Arena on the UO campus and it’s because of that floor. For some reason, I find it disorienting and almost vertigo-inducing. And this is from someone who loved sitting in the third balcony at old McArthur Court, where the floor was directly below, wayyyyyyyy down there, and you could watch the scoreboard over center court slowly sway from all the noise. Granted, Mac Court was a barn (once referred to as “The World’s Largest Single-car Garage”), but it was a GREAT barn, where three balconies went straight up. They didn’t call it The Pit for nothing.

    4. Oregon’s spring football uniforms are about what you would expect from the University of Nike. It seems odd that with each new variation, the Ducks’ football uniforms have acquired a certain sameness, so that seeing a new set for the first time doesn’t have the Wow Factor that it once had. And where once there was a sense of anticipation as to what they would be wearing when they came out of the tunnel on Game Day, now the uniforms generate a collective yawn.

    I suppose that would only change if the Ducks took the field in something sublimely traditional.

    “According to Nike, the uniforms are partly an homage to company co-founder and UO track and field coach Bill Bowerman, who was part of the U.S. Army’s 10th Mountain Division during the second World War.”

    Sure, they are.

    5. On the Cubs-Cardinals throwbacks. I’m sure they will be nicely done. I was a bit disappointed, however — and this is purely a personal preference — that the Cubs won’t be wearing the pinstriped alternate home uniform from 1931-33, with a stylized “Cubs” in slanted script on the left breast. A very classy look.

    Also wondering if the two teams will have the longer (past the elbow) sleeves that were fairly common in the 1920s.

    6. Speaking of which, has anyone noticed that in photos of Cubs/Yankees/Red Sox manager Joe McCarthy in uniform, he always seems to be wearing full-length sleeves on his jersey? I wonder why that was.

    7. One other question, regarding the Mets road uniforms. In 1987, the year after they won the Buckner Series, the Mets wore road grays with a script New York and the uniform number on the front. Those road jerseys were a nice look, I though, but they lasted only one season before they were replaced by an arched, block-letter NEW YORK without a number — a look that always seemed like a Yankee knockoff. Anyone know why that road uniform lasted only one season? And why the switch back to the more bland NEW YORK look? BTW, I find the current Mets “NEW YORK” road uniform very clean and classic, but only in the gray version. The blue alternate? Not so much.

    End of rant.

  • Big Al | May 2, 2014 at 4:04 pm |

    For the wear a jersey to the ballpark section, you used outdated Majestic logo.

    • Big Al | May 2, 2014 at 4:05 pm |

      *the

  • Eddie | May 2, 2014 at 4:13 pm |

    How would the Hawks logos from 58-70 stand up to today’s criticisms? In particular, look at the eye. It looks very similar to the one in the revived “Pac-Man” logo.

  • Kevin McLaughlin | May 2, 2014 at 4:15 pm |

    The little piece about the “pitcher’s screen” is great, but I just love that little
    “ad” to the right about the Marble Tournament….

  • Rick H | May 2, 2014 at 4:16 pm |

    Just curious, when the Batman logo for th 1989 movie came out, were you able to see the bat instead of a mouth? For the record, I saw it, just like I see the hawk logo instead of Pac-Man.

  • Tape | May 2, 2014 at 5:02 pm |

    “I grew up in the 1970s and had no idea — like, zero idea — that the original version of this logo included a hawk’s head.”

    I grew up in the 80s, and I had no idea that people thought this logo looked like Pac-Man until the other day when news about this updated version leaked. I’ve always just seen the hawk. *shrug*

  • Dave | May 2, 2014 at 5:28 pm |

    Mashable put together an infographic of all of Spider-Man’s uniforms: http://mashable.com/...

  • Constantine | May 2, 2014 at 6:38 pm |

    As a kid from Atlanta, I knew the Hawks logo as a hawk in a circle, but I honestly didn’t know the CBS logo was an eye. I always saw a baseball, football, and basketball.

  • Rydell | May 2, 2014 at 7:47 pm |

    The Hawks logo looks better than the current Falcons’ As much as corporate ruins the atmosphere in any stadium/arena I wish some of today’s new logos would just go corporate and not ‘street’ do you know what I mean?

  • Adam | May 2, 2014 at 8:05 pm |

    Just noticed that Comcast Sports Net Chicago is still using Chief Wahoo as their logo for the Indians, even though it’s not their primary logo anymore…

  • Graf Zeppelin | May 2, 2014 at 8:31 pm |

    Looks like Vick’s going to wear #1 after all.

    • Graf Zeppelin | May 2, 2014 at 9:34 pm |

      On the other hand….

  • Steve D | May 2, 2014 at 9:08 pm |

    Paul’s nightmare…for the last two nights, the home plate camera on SNY makes it look like the Mets are wearing purple…can’t believe nobody at SNY can fix it. Other cameras seem fine.

  • Rick H | May 2, 2014 at 9:19 pm |

    …Sorry, but that is in no way all of Spider-Man’s uniforms.

  • chuckjrios | May 3, 2014 at 10:23 am |

    Around here in Chicago, if you’re wearing a jersey of any kind d, you’re generally thought of as creepy, idiots on a radio station called “the score” encourages people to think that way..

  • Shane G | May 5, 2014 at 7:43 am |

    The Hawks “PacMan” logo always reminds me of the National Zoo’s logo and directional signs from the 1970’s. So beautifully stark.