By Phil Hecken
Designers frequently contact me with their concepts, and I will often host them in the “Uni Tweaks” section of the weekend blogs, and occasionally, I will be presented with a set of uniforms that are worthy of a full post.
What you’re about to see today went way beyond what I usually receive — it’s an entire rebranding project for the current NFL denizens of Tennessee. And it’s outstanding.
I would like to introduce to you Gage LaGreca, who has come up with an entire new name, colors and concepts for uniforms AND much much more for the Tennessee Titans, and would like to turn them into the Tennessee Outlaws. No, it’s not the most original nickname, but that’s about where any lack of creativity ends.
So, without further ado, let me present Gage and his idea to turn Titans into Outlaws (click on any image to enlarge):
Nashville Outlaws Rebrand
By Gage LaGreca
This is a rebrand concept for the Tennessee Titans. This was an extensive project over the course of several months that involved creating the name, tagline, logo, colors, and everything else involved with the brand.
The unique part about this project was complying with not only my own rules, but the NFL’s as well to make as accurate of a brand as possible.
The research started with competitor audits, competitor audits, and moodboarding. All of the ideas and everything in the final solution can be directly attributed to understanding the market for my brand. There is absolutely something to be said about understanding your market, and that thing is that it’s everything. A rebrand is pointless without extensive and thorough research.
The goal was to create many touchpoints to make the brand feel as real as possible. This would be played out in merchandise, a mobile app, and the uniforms themsleves. I’m pleased with how my brand really worked across all of the touchpoints.
The most extensive (and sometimes painstaking) part of the process was the end result, the brand standards manual. It dictates everything about the brand, such as clearspace, lockup, color builds, and more. View the document below to see the amount of time and effort was put into the manual as well, thus making it a touchpoint in its own way.
The end result is a cohesive brand that I feel really strongly about and am proud to show off.
All edited photos are credited at the end of the brand standards manual. Thanks to the NFL and Nike for making my brand feel as real as possible. You can view some more of my work at www.lagrecasportsidentity.com or follow me on Twitter at @LaGrecaSportsID.”
Fantastic job with that Gage! Readers, make sure that you check out Gage’s brand standards manual — that’s the real meat of this project. And please, give him a follow and check out more of his work at the link above. Below, let him know what you think.
I hope to be back with Gage again with new and different designs and (hopefully) an interview for the “Designing Minds” series. Be on the look out for that!
Ever have a place where they sold your favorite T-shirts? Sort of like a remnant place, or seconds? In mid-1970s Cincinnati, we did. The place was called Velva Sheen, located in Fairfax, just down the road from my high school. (Feel free to chime in, Frank Bitzer.) It was THE place Mariemont HS guys went to for T’s to wear for sports practice after school. Believe it or not, logo attire such as Nike and Adidas was not that common back then. You wore whatever you could scrounge- T’s were like a buck or so. So this one caught by eye, a 1970s “Rip City” Blazers T, from the mighty VS.
From Dan McLaughlin: “I have never sent anything in before, but this 49’ers jacket just crossed my screen. Looks schweeet. Right up Paul’s alley as a 9ers fan.”
Nice looking NFL 75th Anniversary poster sponsored by Miller Beer.
Chance Michaels says: “Saw this wire photo on eBay and thought Uni Watchers might be interested.” Stirrups? On Uni Watch? Yeah, I think so.
Nice arrowhead (whoops) on this 1960s KC Chiefs helmet bank.
In honor of the A’s throwbacks from the weekend, here’s a 1960s bobble in the same attire.
Chicago Bears fans, here’s a nice looking 1970s sweatshirt from a maker called “Betlin.”
P.S.- This just in, some late-breaking Clary additions–he never sleeps. Ever.
Seen something on eBay or Etsy that you think would make good Collector’s Corner fodder? Send your submissions here.
I received an e-mail from Leo Strawn yesterday with regard to the possible confusion over Marc Okkonen’s 1969 Oakland A’s uniform tracking. It makes a lot of sense, and helps to explain how the times have changed when it comes to uniform research and publishing. Dig:
I was checking out the A’s throwbacks and your Uni Watch story from Monday and I spotted something on the Okkonen link for ’69.
I recall getting his book in the early ’90s and thinking how much work he had put into gathering all that info (which would take a fraction of the time now, thanks to the internet). So, I know (from having my own graphic design/art business for many, many years, incl. the era of the publishing of his book) that it was mocked up the old school way, and is how this particular 1969 page was corrected. If you look at the yellow vest, you can almost see the apostrophe. Look closer, and you can see the yellow correction tape, and also the white correction tape on the other two vests from ’69 where the “‘s” had been. I’m guessing he had to make those corrections just prior to publication.
This also may explain why the sanitaries are white on the yellow road uni. He might have been trying to quickly get things corrected just prior to press time and in the rush of getting it ready, simply forgot (or else overlooked) the yellow sanis when he found a correct photo from 1969, or possibly the photos he ran across at that time may not have shown the sanis, if he had, for example, stumbled upon photos from ’69 like the S.I. cover with Reggie as his references, where the stirrups and sanis are not shown.
I just thought if no one else spotted that correction tape that it might be worth bringing to your attention. I would have thought someone at the NBHoF would have digitally altered that by now.
— Leo Strawn Jr
Great spot, Leo. Let’s blow that image up a little (click to enlarge):
Sure enough, I didn’t spot that at all, and the “tape” is pretty clear in the blowup. Great research and thanks for the explanation!
NCAAFB Uniform News & Updates
This will be a semi-recurring column on Uni Watch and will appear whenever there is any news or updates on the College Football uniform front.
If you have ANY new NCAAFB news, follow and tweet me at @PhilHecken (and you’ll get your tweet in lights on here). You can also e-mail me (Phil (dot) Hecken (at) Gmail (dot) com) or send/cc: Paul to the following address: NewCollegeUni (at) Gmail (dot) com. OK? OK! (for any image, click to enlarge):
• Clemson Tigers:
Got an e-mail from a reader (Adam Easterling) who notes this “may be a lot of nothing, but when looking at the new Nike jerseys Clemson has for sale, I noticed that there is a purple stripe at the end of the sleeve of the orange one. If that’s not a mistake, it looks like a slight change from last year when there was no stripe at all.” This is from last year’s game against Auburn, and here’s what they have for sale now.
• Iowa Hawkeyes:
From Bradley J. Davis: It looks like the Iowa Hawkeyes have made a small change by adding the Nike flywire collar to their jerseys this year.
• Southwestern Oklahoma State: (Div II)
Jim Weber notes that DII school SWOSU unveils possibly the ugliest football helmet ever. For more details, please click here.
• Yale University Bulldogs:
Paul already covered the Bulldogs uni changes, but here’s a video to explain them all, and in greater detail (thanks to Erik Sundermann).
• Fresno State Bulldogs:
From reader Richard Paloma: “Fresno State recently unveiled their new look for 2013 with three new helmet designs. The red helmet with “Bulldog” script is for when they do a throwback game honoring the Jim Sweeny years on Oct 19 vs UNLV The black helmet and uni is for a “blackout vs Nevada on Nov 2. They will wear the white helmet for away games. They will keep their standard red for all home games except Nevada and UNLV.” Rich included the video above as well.
• South Carolina Gamecocks:
excellent sad news for those who were hoping the Gamecocks might bust out a chrome helmet this year. According to Jack Divers, “I was at the Steve Spurrier football camp this weekend (I’m a sophomore in high school) and since one of my school’s coaches is a Carolina football alum, we got to take a little tour afterwards and we got a chance to talk one of the coaches about their uniforms. Anyways, long story short, the chrome helmet isn’t slated for on field use as it was just a sample, a fact that disappointed all of my teammates. (I like to think I have good taste in uniforms myself, and thus didn’t care for the things.)” This is the third place (the Interwebs/Twitter being the other two) I’d heard this, so I guess it can now be confirmed. What a shame. No chrome domes for the Cocks this season.
• Louisiana Tech:
According to James Poisso, “It has not been mentioned anywhere, but LATech has a new number font for, at the very least, their blue jerseys this year.”
That’s it for the college uni news for today. Keep the tips coming folks!
Uni Watch News Ticker: Unisex uniforms debut as Army opens units to women (from Paul Deaver). … Dutch legend and current Barnet player-manager Edgar Davids has decided to wear the number 1 jersey in the upcoming season. “It’s extremely rare for a non-goalkeeper to wear #1 in soccer, even in the fifth tier of English game, where Barnet resides,” says Yusuke Toyoda. “Davids asked his first choice keeper if he could take the #1, but it’s not like he could turn down his manager, right?” … Joe Mueller went to the Giants game Sunday and received this Willie Mays stick on uni patch for signing up to not text and drive. … Here’s a look at the 2013/14 Serie A Team’s Shirts for Next Season (thanks to Robert Hudson). … Old-time apostrophe catastrophe from 10/6/80 dodgers Astros game (good spot by Frank Mercogliano). … Nice one from Matt Mariglia: “I know this man – he makes his own bats and I own one that I have my own autograph on!” … The NFL meeting in February 1967 was busy. That’s when they adopted the one-support goalposts and the wide boundary line (great find from Jerry Wolper). … The Under Armour “All-America” uniforms have been released. Here are the home unis, the road unis, and a description of both. Supposedly inspired by Cubs’ uniforms from the 1930s (thanks to Danielle Cavalli). … Joel Mathwig was “screwing around on Google Maps,” and discovered that the University of New Haven has a blue turf football field. … “Something interesting,” says Kenn Tomasch “From the San Jose News, November 6, 1925. The caption reads: ‘George Levi, captain of the Haskell football team, wears his ancestral feathers and jacket on the visit of the team to Boston‘.” … Seems like the NFL is experimenting with helmet cams. And, here’s what the video looks like (thanks, Brinke). … Oops. Nike misspelled Papiss Cisse’s name on the new boots they sent him (nice find by Mark Emge). … “This is what happens when you have a new-ish team in a city full of transplants: fans who wear gear for both the Washington Nationals and their opponents,” (Yusuke Toyoda again). … OMG — Check out this beautiful set of colorized iconic black & white photographs. No they’re not uni-related, but outstanding nonetheless (big thanks to Hugh McBride). … Napoli jerseys for 2013-14 include a “controversial” camouflage shirt (h/t Scott Weil @ScottySmalls25). And here’s a further explanation (from Jake Edwardes) … The New Orleans Privateers have a new logo (thanks to Jay Francis). … In an unfortunate coincidence (and thanks to Chris Creamer’s tracking), we know that the Blue Jays win more when they wear their softball tops on the road (from Matthew Walthert). … This disturbing look at Euro hockey advertising comes our way from Joseph Gerard. … Georgia Tech will be celebrating 100 years of playing on Grant Field, and will have a celebration on September 26 (a Thursday Night), when they host Virginia Tech (thanks to Douglas King). … Looks like UA is a Ravens sponsor. Is this new or have they had them for a while? (h/t Dan Erbach @danErbach). … New basketball court design for the Beavers (h/t Alex Allen @aallen65). … A minor league affiliate of the San Francisco Giants, the Richmond Flying Squirrels, intends to poke fun at New York City mayoral candidate Anthony Weiner and other celebrities with “Salute to Scandal Night” (thanks to “TommyTheCPA”). … Reprinted from yesterday’s comments: Nike is being sued by someone who hurt their knee while playing basketball. His reason? It’s gotta be the shoes. … Reader Mike Colvin received these ‘Yankee’ nutcrackers from two different people. As Mike says, ” there was a little mixup at the factory with one of them.” … Depressing news sent in by Josh Claywell — according to this story from Chris Creamer, it says it was decided before the season: the orange cap would not be worn this year and the team was going to wear its black jersey for all away games. “Pretty interesting,” says Josh. “Last time they wore gray was last September.” (Excepting, of course, that gorgeous minor league throwback the Brewers paid for.) … Charlie Charnigo notes, “More proof the NFL will license ANYTHING! Ravens shower curtain rings! Actually they have a full bathroom suite…from soap dispensers to tissue boxes to toilet seats!” … The last Michigan vs. Notre Dame football game at Michigan Stadium has a logo (thanks to Christopher Hall). This is nice — youth who *get it* — The West Raleigh, NC 12U All Stars are going to the Ripken World Series. Check the stirrups! (h/t Drew Johnson @d_johnson13). Reader C.J. Hague came across a whole bunch of redesigns of MLS teams, as well as other North American teams, on reddit last night, and passed them along. … Reggie Bush has dumped adidas and now with Nike (Thanks, Brinke). … “Its faint, but after the first inning, the Wrigley grounds crew went out and moved and repainted the first base parameters,” said Nicole Haase. “Its late and I can’t think of a better name. But they clearly moved the line in. Brewers broadcast hypothesized the umps noticed or someone complained. First I’d ever seen that adjusted mid-game.”
And that will do it for this fine Tuesday. Thanks to everyone who contributed to today’s post, and make sure you give an internet clap to Gage LaGreca for his efforts on the Outlaws rebranding effort! Everyone have a super Tuesday and I will be back with more uni watching tomorrow, while Paul enjoys his blog-cation.
Follow me on Twitter @PhilHecken.
“There’s a lot that I like about Uni Watch, but seeing dogs wearing black armbands to memorialize Bizkit has to be pretty much the best thing ever.”