[Editor's Note: Today we have a guest entry from Bob Li, who's taken it upon himself to tackle a logo redesign. — PL]
By Bob Li
With college bowl season soon now upon us, Shipwreck and Skipper’s recent coverage of all the upcoming bowl games reminded me of how bad some of the bowl logos are. As a graphic designer with a decent amount of spare time on my hands, I decided to take a shot at redesigning some of what I considered to be the more egregious logos. My first project was the Hawai’i Bowl, whose current logo (shown above) is wholly underrealized, considering the incredible venue and locale.
In my revision, I decided to keep the pineapple-football (pineball? footapple?) as the focal point of the design, since it is the trophy and the endgame of the Hawai’i Bowl. I also followed the rustic art style, but took it further. You can compare the old and new designs here (click to enlarge):
Every element of the new redesigned logo, other than the football and the Sheraton logo, is made up of only straight lines, to reinforce the rustic and natural feel. I deliberately designed every element so that nothing is symmetrical or perfect. The pineball was turned to a three-quarter view instead of straight-on, to give it a more dynamic visual presence (it has the correct eight laces, but the last one is covered up), and the pineapples were added both to fill up the empty space and to make the logo feel more lush and bountiful, to better reflect the Hawaiian locale where the game is played.
The color scheme in the old logo was a bit too harsh, and not exactly what most people associate with Hawaii, color-wise. I mellowed out the color palette with more soothing and subdued shades that are still very tropical and vibrant, but not as jarring as the original.
Here’s an isolated look at the wordmark, which was completely hand-drawn (click to enlarge):
The wordmark can function independently of the full logo (on a polo shirt, say, or when a horizontal orientation is needed).
For those who don’t care for corporate sponsorship, the Sheraton logo is easily removed from the logo without impacting the overall look and feel (click to enlarge):
The next bowl logo I have my eyes on is the Gildan New Mexico Bowl — full of design possibilities, considering the culture-rich locale, but woefully executed. Stay tuned.
Raffle reminder: Today’s the last day to enter my annual reader-appreciation raffle. Details here.
Uni Watch News Ticker: Brilliantly detail-fetishistic observation by Greg Netherwood regarding this Madden 13 shot of Calvin Johnson: “Johnson usually wears a visor, but they removed it for this staged photo, which is fine — but they left the visor’s mounting brackets on. It really bugs me. Couldn’t they have taken the time to undo a few screws and get those unsightly things off of there?” … Interesting article about whether compression garments actually help performance (from Tom Mulgrew). … A well-regarded NASCAR engineer is turning his attention to football helmet design (from Glenn Heck). … And speaking of football helmets, here’s a big article that just ran in Popular Science (from Michael Princip). … You might think that the ubiquitous recycling logo, with the three folding arrows, was the product of a corporate design firm. But it was actually done by a student name Gary Anderson — you can see a quick backgrounder here. I’ve known this for about 15 years (I wrote about the recycling logo in 1997), but I’ve never seen an interview with Anderson or an article about him or by him — until now (big thanks to Kurt Esposito). … Ross Clites coaches baseball at Washington University in St. Louis, and he recently oversaw a redesign of the team’s logos and uniforms. “It’s based on our head coach’s desire to emulate the look of the ‘new’ Blue Jays,” he says. “The completed work is a testament to the fine people at Wilson. We chose them because they allowed us to fully customize the look. Our design would have been boxed in with stock components if we’d gone through Nike, Rawlings, et al. Wilson’s flexibility took whatever I put on paper or in my computer straight to their printers. Our line is one of their most elaborate sublimated products to date. Even as close as five feet away, you would never tell that this jersey does not have depth and texture to its elements. The ‘Bears’ and ‘WASH.U.’ across the chest were both hand-drawn by me, with my new innovation for sublimated uniforms — faux-twill. I drew that appearance of a stitch on each letter.” … “Thursday’s Ticker item on Tom Rafferty reminded me of another Dallas lineman wearing an outdated jersey,” says Lou DeGeorge. “When Mark Stepnoski came back to the team for the 1999-2001 seasons, at some point he started wearing an old, beat-up looking #53 jersey that appeared to be from his previous stint on the team (1989-94). In 1995 the TV numbers on the Cowboys’ white jerseys became considerably thinner than they had been before, but Stepnoski was still wearing the old, thicker TV numbers.” … Always fun to see any kind of identity style guide. Here’s one for the University of La Verne (from Eric Borer). … The Minnesota Rangers — that’s a NY Rangers farm team from the 1960s — had a jersey design that probably wouldn’t fly today (from Aaron Scholder). … Speaking of which, remember last winter’s controversy about whether to include the handgun in the Astros’ Colt .45s throwbacks? Personally, I was 100% in favor of keeping the gun on the jersey, which is how it was eventually resolved. But I wonder how that issue would have played out if it took place this winter, rather than last winter. … Latest Newtown memorial: The Bridgeport Sound Tigers will wear the victims’ names as their NOBs for their next seven home games (from Jeff Czuba). … Hmmm, very subtle (from Tom Farley). … Interesting jaw-protective mask worn by this AHL player (from Kelby Goodman). … “Team Sweden petitioned the IIHF so they could wear designate their gold/yellow home uniforms as their uniforms for the World Junior Championships tournament,” says John Muir. “No one else wears yellow, so there wouldn’t be any conflict. Tournament officials declined the request.” … Here’s another interview with Sean Kane of Painted Glove Collectibles. … Here’s a weird pairing: Walter Payton — wearing biker shorts — and Phil Collins (from Mark Meeks). … Jarde Rosen spotted a synagogue in Queens that’s protected by an alarm system that used the old Atlanta Falcons logo. … Here’s a bunch of fan-created proposed designs for the New Orleans Pelicans (Kurt Esposito again). … Interesting article on the moral implications of Jesuit colleges wearing camouflage and playing games on aircraft carriers (from Mike Singhurse). … Real Sociedad is putting fans’ names on their jerseys instead of a corporate sponsor (from Mike Edgerley). … Here’s a really good soccer site with all sorts of interesting stuff — redesign concepts, stunning infographics, and more. Highly, highly recommended, even if you’re not a soccer fan (from Matt Busch). … Here’s a new addition to the long list of MLB All-Star Game batting helmet anomalies: In the 1989 ASG, Hal Baines used a helmet with no logo. He probably forgot his own helmet and ended up using an Angels helmet with the logo removed, since the Angels and White Sox had more or less identical helmet shells that year (from Al Cummings). … The Brits find our college bowl game names very amusing, and who can blame them (from George Chilvers).