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I recently scored this 1969 HaneSport catalog on eBay. I’ll get to some of the interior pages in a sec, but first I want to talk about the cover illustration. I think it’s interesting that they chose to put a zebra on the cover, instead of a player. (The catalog doesn’t even include any officiating uniforms.) Second, look at the sleeve cuff — that’s a French cuff, with a cufflink! I know refs used to wear buttoned barrel cuffs on their sleeves, but French cuffs?! Were those ever worn on the field, or was this just a bit of artistic license?
Now then, let’s take a look inside, beginning with this page of T-shirts (for all of these, you can click to enlarge):
The main thing I like there is the two-tone placket on the center shirt in the bottom row. Unusual!
Here’s a page of football jersey options:
Interesting to see the two different positioning options for the NOB. (NOBs were still a relatively new phenomenon in 1969, so it’s not surprising that a standardized format hadn’t yet emerged.) Also, of course I love all the sleeve striping options on the right, the striped yoke at lower-right. Also-also: In the “Ordering Check-List,” note the box for “UCLA or TV patch.” What, pray tell, is a TV patch? The answer can be found on this next page:
As you can see, a TV patch is a contrasting panel for the TV numbers. I love the reinforced elbow patches, too. Also, note that Durene is listed with a circle-R trademark symbol — you don’t often see that.
A wider range of football jersey options can be seen on this two-page spread:
Note that the crotch extension (or what Giants equipment director Joe Skiba calls the “diaper”) is referred to here as a “leotard attachment.” Don’t think I’ve seen that term used in a catalog before.
Here’s another two-page spread, this time showing softball jersey options:
Imagine if they made a sample of the mix-and-match jersey in the illo — I’d love to own that!
Next is a page of lacrosse jersey options, again with a mix/match illustration. Nothing particularly remarkable, but nice to look at:
On this next page, take a look at the collar, cuffs, and waistband of the jacket on the left:
See how the striping on the collar, cuffs, and waistband matches? Okay, so that’s not exactly a news flash. But I remember having a jacket like that when I was eight or nine, and I specifically recall the “a-ha!” moment when I realized that the stripe patterns matched up. It all made sense, it all felt Right. It was one of my earliest experiences of recognizing and appreciating design. A formative Uni Watch moment.
I bet you can guess what I like on this next page:
Mmmm, that pullover at lower-left — put me down for a dozen, please.
How many different options can there by for a T-shirt and a pair of short? Quite a few, apparently:
These last two pages aren’t especially noteworthy, but I’m including them for reasons I’ll explain in a sec:
Look the models on those two pages, and on all the other pages. Then think about what America was like in 1969, when this catalog was published: war protests, race riots, kids with long hair, drugs, free love, psychedelic music, and on and on. Meanwhile, the HaneSport catalog still acts like Eisenhower is in the White House. Very different from the up-to-the-moment combination of youth appeal and pop culture found in today’s Nike and Under Armour catalogs, eh? I’m not saying one approach is better or worse than the other. Just pointing out the difference.
Finally, as long as we’re talking old catalogs, reader Mike Princip just scored a 1939 Goldsmith fold-out catalog that’s such a beauty, it makes my HaneSport catalog look like garbage by comparison. Check this out:
Gorgeous, right? And here’s the kicker: The total price, including shipping, was $12.50. Princip, you bastard!
Cupspiracy update: In the six-plus years of this site’s existence, I have never, ever written about the Little League World Series, and I’ve asked Phil not to cover it either. Sometimes a reader will ask me why, and my answer is always the same: I think the Little League World Series is bad for kids, at least the way it’s currently operated. All the TV coverage, the radar guns, the logo creep — that’s not what Little League should be about.
But I didn’t realize just how bad the Little League World Series has become until I got this note yesterday from reader Joey Orr:
I was at the Little League World Series this summer in Williamsport, Pennsylvania, and got a tour of one of the stadiums. As part of the tour, my group checked out the dugouts, which featured signs informing the players/coaches to only use Gatorade-branded cups while in the dugout. Kind of ridiculous that it goes so far down as to 11 and 12 year-olds.
“Ridiculous” isn’t quite the word I’d use. What kind of kids’ organization strikes a corporate branding deal like this? Imagine some flak telling a 12-year-old, “Sorry, son, you’ll have to pour that apple juice [or whatever] into this Gatorade cup.” What a disgrace. Everyone involved — on the LLWS side and the Gatorade side — should be ashamed of themselves.
Compared to that, our latest round of beverage branding shenanigans seems pretty tame. But here we go, beginning with an account posted in yesterday’s comments by reader Jeff Scott, who does the excellent Birdbats blog:
Back in 2009, when the All-Star Game was in St. Louis, my son and I had the opportunity to be stand-ins for the players during rehearsals for the pregame ceremonies. This was the day before the game and again the day of the game. The Cardinals are sponsored by Ice Mountain water, which is what they gave us to drink during our long waits. But, the MLB and sponsor for the game was Aquafina, so we were asked to remove the water bottle labels — even though we were nobodies in an essentially empty stadium.
Also from yesterday’s comments, there’s this story from Matt Beahan:
It’s not just the sports world that suffers from drinks-based douchebaggery. Some years back, I worked a summer at an amusement park where the soft drinks were supplied exclusively by Pepsi. We could drink whatever we wanted in the staff room, but we were only permitted to drink either Pepsi products or water from a clear, label-free bottle while we were on duty or in public areas. I was actually given a verbal warning one day for using an empty Coke bottle for my water — even with the label removed — because the distinctive shape gave it away.
Next up is reader Bryan Stevens:
I was in the marching/pep bands in college from 2001-2004 at the University of Wyoming. My freshman year we made the NCAA basketball tournament, and I found out first-hand about all of the ridiculous cup regulations. Everything we drank had to be poured into an Aquafina cup. If not, we would be brought a cup to pour it into. The guys that were old enough to drink went up and got beers at halftime, bringing them back in the 16 oz. clear plastic cups. The NCAA rep then proceeded to bring them each two 8 oz. Aquafina cups for the sole purpose of “the cameras need to see the logo.” It was possibly the most bizarre thing I’ve ever been involved with.
Next is reader Eduardo J.:
This discussion has raised a question regarding a sport I follow a lot: F1. You see Sebastian Vettel with a Red Bull bottle before each Grand Prix. Does he really have Red Bull in it? It sure looks like the liquid is clear.
And speaking of the world of international sports, Caleb Borchers sent along this photo of Australian Rugby National Coach Robbie Deans. “I doubt he was really that thirsty,” says Caleb.
Same discussion rules as yesterday. If you didn’t see those rules, or if you need a refresher course, look here.
Meanwhile, here’s the Bloomberg TV spot where I talk about all of this.
Uni Watch News Ticker: The National Museum of the American Indian in Washington, D.C., is hosting a symposium on Nov. 1 about racist imagery and cultural appropriation in American sports. The day-long event is free, and the proceedings will be viewable via a live webcast at this page (big thanks to Michael Kochczynski). … In a related item, hail to the Pigskins! “Seems like a solid compromise,” says William Yurasko. … More Maryland football designs are apparently in the works (from Jeremy Schneider). … The NBA is cracking down on pregame handshake rituals. … Nice video segment on the tailor who does alterations on the Eagles’ uniforms, who we’ve featured here on the site before (from Fred Emanon). … My bad for not mentioning the Sacramento Kings’ new arena-sponsorship deal, which was announced on Monday. As you’ve probably heard by now, it’s arguably the worst name ever for a sports facility. … A few weeks ago there were stories about the new Nike/NFL uniforms not being popular with linemen. But now the AP has found a bunch of linemen who do like the new uniforms. … Lots of Big Ten hoops uniforms on display here (from Martha Hermes). … Good article about how varsity jackets have changed over the years (from Paul Hirsch). … Bauer plans to bid on the NHL uni contract, which is set to turn over in 2016 — assuming they’ve settled the lockout by then (from Jay Sullivan). … One guy’s absolutely incredible sports memorabilia collection is showcased in this video clip (from Timothy Tryjankowski). … Illinois State basketball players wore an interesting mix of outfits for their Hoopfest event this week (from Joel Hackler). … During last night’s
glorious decapitation of the Yankees Tigers/Yanks game, John Muir noticed two MLB-related ads behind home plate — one with a red-white-blue MLB logo and one with blue-white-red. Odd. … Some women’s fashion site I’ve never heard of (but that’s apparently fairly popular) has some opinions about the state of college football design. … When Nike unveiled the new NFL uniforms back in April, there was a lot of fuss over their new padded socks. Not sure if I’ve seen anyone wearing them, however, until now. That’s the Seahawks’ long snapper, from last night’s game against the Niners (screen shot by Andres Torres). … Meanwhile, it looks like the Niners are still using the old Seahawks logo on their play-calling sheet (good spot by Brian Eagle). … Speaking of the Niners/Seahawks game, here’s an interesting subtext: Not a shred of pink. Amazing! … Love the handwritten “StL” logo on the Cardinals’ weighted bat sleeve (from Scott B). … Due to a mix-up, two Arizona eight-man high school football teams went color-on-color. That’s Rock Point in maroon and Mogollon in red (from Raymie Humbert).