The Day After

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Jeez, what a fuss over nothing.

Okay, it wasn’t completely nothing, since the Seahawks revealed a significant redesign. So let’s just call yesterday’s Nike/NFL event the most overblown single-team uniform unveiling ever.

For the other 31 teams, it was mostly the emperor’s new clothes. Not only do most of them look the same — which is what I’ve been predicting for more than a year now — but things that could have been fixed (the 49ers’ sleeve stripes, the Colts’ shoulder stripes, the Bengals’ everything, etc.) were left untouched, which feels like a major missed opportunity. As for the few small but genuine changes that took place, which I’ll get to in a second, they could have been handled in a press release. Someone needs to tell these people that playing a lot of dramatic music and renting a smoke machine don’t add up to noteworthiness all by themselves.

After seeing and photographing the new uniforms, I banged out a quick ESPN piece (I wrote it while still there at the event), which you can see here. It summarizes my initial reactions to yesterday’s developments. If you haven’t already read it, start there.

As I noted in that column, most of the changes involve the uniforms’ physical design (tailoring, construction, etc.), not their graphic design. In particular, most teams have embraced two elements that Nike has utilized for several years at the college level: the mesh abdomen panel, which we here at Uni Watch refer to as the sweatbox (because it often changes color at a different rate that the rest of the jersey when the player starts sweating) and the Flywire collar, which we here at Uni Watch refer to as….

Hmmm. We’ve never come up with a nickname for that. But there’s no way I’m gonna parrot a gimmicky marketing term like “Flywire” for the next five years. I was thinking about this yesterday, and it occurred to me that one reason I’ve never liked the name “Flywire collar” is that I don’t like thinking about wire near my throat. And the collar design actually looks a bit sharp, like barbed wire — again, not something I want near my throat. So I’ve decided that from now on, this collar design will be known as the Colombian Necktie. (And if you don’t know what a Colombian Necktie is, look here.) Nobody liked the name I came up with, so we’ll call it a Nikelace.

Now that I’ve had a bit of time to comb through all the small details, here’s a comprehensive team-by-team breakdown:

TeamSweatbox?Nikelace?Notes
BearsYesYesTV numbers moved from the sleeves to the shoulders, so the stripes have more room to breathe and the George Halas perma-memorial is bigger. I'm fine with this.
BengalsYesYesThe two-tone collar actually works for this team, because it plays into the uniform's overall stripey-ness. ... Pants striping now wraps around more toward the front, which I think is actually an improvement.
BillsYesYesNew two-tone collar makes it look like everyone's wearing a neck roll. … Note that the sleeve swooshes are positioned above the sleeve stripes, instead of below -- a big improvement over the old set-up, because now the sleeve stripes can come down to where they belong and be more horizontal, instead of diagonal. ... Hip logo appears to be lower than before.
BroncosYesYesReally hate the way to the points of the new two-tone collar nearly touch the points of the collarbone horns.
BrownsYesYesEssentially unchanged. ... Somewhere in the Nike offices, there's probably an exec whose sole job is to convince the Browns to adopt a helmet logo.
BuccaneersYesYesShame about the new two-tone collar. ... Nike press notes say the Bucs are sticking with the old pants technology, because "they like their old pant had nave chosen to keep it." But it looks like they're going with the new mesh striping, so either the press notes are wrong or the mannequin was wearing a prototype that won't actually be worn by the players. Hmmm.
CardinalsYesYesBlack outlining that used to completely encircle collar now just wraps around part of collar, which is addition by subtraction. ... Has to annoy Nike that they're manufacturing this Reebok-template design.
ChargersYesYesAnother two-tone collar will make the whole team look like they're wearing neck rolls.
ChiefsYesNoTV numbers have been moved from the sleeves to the shoulders. In theory, I'm fine with this; in practice, the sleeve striping they're now going with is way too thin. Needs more oomph.
ColtsYesYesEssentially unchanged, but couldn't someone have fixed those shoulder stripes? ... Hmmm, striped socks or solid-top socks? I'm trying to find out which version is correct.
CowboysYesYesPress notes say, "Color consolidation in the pant (3 blues to 1 consistent blue)." Aside from that, essentially unchanged. ... Pants still look metallic. ... Note that Dallas is one of the few teams whose pants striping is not interrupted by the padded belt tunnels. Not sure if this will be a team-wide thing or a player-by-player thing.
DolphinsYesYesHome uni essentially unchanged; road jersey has two-tone collar -- ugh.
EaglesNoNoEssentially unchanged, even in the tailoring, construction, and fabrication. ... From the press notes: "No innovation taken. Color matching issues." Who knew midnight green would prove to be such a challenge to reproduce in high-tech fabrics?
FalconsNoNoEssentially unchanged, even in the tailoring, construction, and fabrication. Bit of a shocker for such a newfangled-looking team, no?
49ersYesYesPress notes say, "Sleeve stripes are now horizontal to the field of play." Maybe so, but they're still a disaster. ... Gold pants are now more of a matte mustard.
GiantsYesYesGray pants with red-blue-red striping, previously worn only on the road, will now be worn for all games -- I heartily approve. ... Joe Skiba video posted on Giants.com yesterday provides a glimpse of a red alternate. ... Helmet on mannequin didn't have a front uni number, but I'm assuming this was just an oversight, not a design change.
JaguarsYesYesI'll never forgive them for ditching their original design, which was a thing of beauty, but at least this version is better than Reebok's super-stretchy rendition. ... Hip logo looks bigger. ... Black alternate supposedly in the works.
Jets YesYesEssentially unchanged. ... First wardrobe malfunction of the Nike era: Shonn Greene's TV numbers were falling off at Tuesday's unveiling.
LionsYesYesPress notes: "Different version of stretch woven fabric on pant to accommodate color." Not sure what that means, but the pants look much less metallic than before -- more of a matte gray. ... Introduction of the Nikelace means no more collar piping.
PackersNoNoEssentially unchanged, even in the tailoring, construction, and fabrication.
PanthersNoNoEssentially unchanged, even in tailoring and construction, except for the new helmet logo that was unveiled a few months ago. ... Silver pants still look silver. ... Press notes make a big fuss of saying that the new logo "came from NFL design (not Nike)." Guess that's Nike's way of saying, "If you don't like it, don't blame us." ... Hip logo appears to be lower than before. ... Jersey apparently has some slogan on the inner collar, but that's just a retailing gimmick, which is of no interest to me. ... Road and alt jerseys, also unchanged, are shown here. ... Hip logo looks lower than before. Also kinda looks like the logo cat is snarling at the swoosh.
PatriotsYesNoSilver pants are now more of a matte gray. ... Otherwise, essentially unchanged.
RaidersNoNoEssentially unchanged, even in tailoring, construction, and fabrication.
RamsYesYesNew two-tone collar ruins an otherwise fine jersey. … According to Jim Thomas of the St. Louis Post-Dispatch, no more gold pants. If so, that's a tragedy -- the Rams' white jersey with gold pants was one of the best looks in the league.
RavensYesYesNew two-tone collar looks like shite. ... Hip logo appears to be lower than before.
RedskinsYesYesEssentially unchanged. ... New alternate reportedly in the works.
SaintsYesYesNew two-tone collar should have a bounty put out on it. ... Really wish they'd put the gold pants on the mannequin, just so we could see how metallic they are.
SeahawksYesYesComplete overhaul. Too much to deal with here. I'll provide a full assessment of it in a few days.
SteelersYesNoEssentially unchanged. ... 80th-anniversary logo, unveiled earlier this week, does not appear as a jersey patch. Maybe it'll be added later..? ... Helmet on mannequin did not have a front uni number, à la the team's preseason look. I assume this was just an oversight, not design change.
TexansYesNoIs that collar on steroids or what? Didn't look so thick before.
TitansYesYesEssentially unchanged.
VikingsYesYesDidn't think they could make this design any worse, but I hadn't figured on the two-tone collar. Woof!

There are also lots of league-wide details worth noting. Por ejemplo:

• First, here’s something I mentioned in yesterday’s ESPN column but didn’t illustrate with a photo: In the past, pants piping has been added in the form of stretch insert panels. But now they’re going with mesh inserts, for better ventilation. Not sure how visible this will be on TV. I initially spotted only one exception to this new format: the Packers, who appear to be using the traditional stretch panel (that’s particularly interesting because last year several Green Bay players said they really liked the team’s throwback pants because they didn’t have striping and were therefore more comfortable). After going back over my photos, it now appears that the Raiders, Panthers, and Eagles may be sticking with the old striping panels as well.

• The NFL Equipment shield, which had appeared on jersey collars and pant thighs, is gone. Now it’s just the NFL logo. And as you can see in that shot, the logo is now a little plastic chip, not a woven patch like they’d used in the past.

• For teams that have chest logos or wordmarks, those marks appear to be riding lower than ever.

• Get ready for a lot of glove silliness.

• When Nike outfitted several NFL teams back in the ’90s, the swoosh on the right sleeve always faced to the left. This is because the Nike style guide has always specified that the swoosh must be left-facing except when used on the right side of a shoe. But that guideline has apparently been rewritten, because the right-sleeve swooshes on the new uniforms are facing rightward.

Some readers have compared this to American flag protocol, which states that the blue field should always be facing forward, and a few have even said, “Great, now Nike is comparing the swoosh to the American flag.” I don’t see it that way. I think they just decided that they want the swoosh to be facing forward, just as it does on the right side of every sneaker they’ve ever sold.

• Nike has come up with a new line of padded socks. NFL hosiery protocol has become a total mish-mash (tights, leg-warmers, etc.), with players wearing pretty much whatever they choose, so it remains to be seen if these new padded socks will be worn on a widespread basis. I hope not — the padding looks like warts. On the other hand, one of my biggest fears yesterday was that the NFL’s socks would suddenly become swoosh-emblazoned, so I’m relieved that didn’t happen.

• The mannequins at the unveiling were all wearing two-tone shoes in team colorways colors:


At first I thought these were just for display. But Giants equipment manager Joe Skiba tells me that all players can now wear team-colored shoes, although they have the option of sticking with white or black. So the longstanding rule mandating predominantly black or white footwear has apparently been scrapped (I’m trying to get league confirmation on this). This is basically the same thing the NBA has done. Of course, many players have shoe contracts with companies other than Nike, so it’s it’s gonna be a real crazy quilt out there on the footwear front.

• As you’ve probably noticed, only home jerseys were on display. Not sure why. I have no reason to think there’s anything secretive going on regarding the road jerseys, however.

• I’m told that several teams have alternate jerseys that will be unveiled later on. (Specifically, I overheard Brian Orakpo of the Redskins saying that the ’Skins have an alternate in the works. He said he hadn’t seen it yet, but his comments suggested that it might be black. We shall see.)

“The jerseys come in three different price points and I can’t decide which one to get and they won’t be in stock until April 15 and my local store may not have them so I’ll to go to the mall and the parking at my mall sucks but I do like the food court there so maybe it isn’t so bad and do you know if the middle-priced jersey has the stretch-twill numbers and how come they’re not selling practice jerseys yet and do you think the new jerseys will be easier or harder for the Chinese to counterfeit and…” I honestly couldn’t care less about any of this. Has zero bearing on Uni Watch.

Lighter, faster, drier, cooler, blahblahblah Nobody cares. At one point a Nike exec even bragged that the D-rings in the belts were made of “airplane-grade aluminum.” I guess that means the players can now fly. Or the belts can fly. Or something.

• Possibly the best thing about the entire Nike contract: The uniform template they’re using for the NFL is called the Elite 51. There’s nothing particularly remarkable about that name, except it means we won’t have to keep hearing “Pro Combat” every five minutes. A huge relief.

I’ll say this much for Nike and the NFL: They move the needle. As of Sunday night, I had 12,500 followers on Twitter; now I have over 44,000 (hi, new Twitter followers!). Our site traffic and comments exploded, ditto for the ESPN piece I wrote, and you don’t want to know how many e-mails I got (the most amusing of which said it was “pitiful” that I stopped Twittering in the midst of yesterday’s event and then added, “What, did you stop for lunch?”). I generally value quality over quantity, but the sheer numbers are still impressive. Quite a day.

I’m pooped, so that’s it for today — sorry, no Ticker. I’ll try to get back to some semblance of normalcy tomorrow.

Want more? You can find more photos and info on each team’s new uni package by scrolling down to the bottom of this page.

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Membership update: Membership orders have slowed to a crawl over the past month. Since we produce the cards in batches of eight, that means some of you have been waiting a long time for your cards — my apologies to those of you who’ve been waiting. The good news is that I sent our latest batch to the printer this morning (it included Neville A. Louison’s card, shown at right, which is based on the old Brooklyn Horsemen) and should be able to mail out the finished cards by the end of the week.

As always, you can see the full gallery of card designs that we’ve produced here, and you can sign up to get your own custom card here.

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Kicking the Habit, Day 2: The Nike people set up a little eats/drinks nook at yesterday’s NFL unveiling event, and of course the offerings included Diet Coke. Those evil Swooshkateers, always messing with me! But I stayed strong — “Orange juice, please.” Then I had some water later on. Reallyreallyreally wanted some of the carbonated stuff once I eventually got home but managed to resist the urge. Everyone’s telling me I’ll probably go through some sort of withdrawal (headaches, the shakes, etc.), but that hasn’t happened so far. Two days down, five to go.

Tomorrow: There’s this other sport, maybe you’ve heard of it. Its season is about to start.

 

447 comments to The Day After

  • Phil Hecken | April 4, 2012 at 7:19 am |

    “Somewhere in the Nike offices, there’s probably an exec whose sole job is to convince the Browns to adopt a helmet logo.”

    ~~~

    THE now has a dream job to aspire to and a purpose in life

    • jdreyfuss | April 4, 2012 at 8:14 am |

      Somewhere in the Nike offices, there’s probably an exec whose sole job is to convince the Browns to adopt a helmet logo.

      And we shall scream, “Defiance!” from every rooftop.

      • The Jeff | April 4, 2012 at 8:18 am |

        At this point, I think I’d almost let them keep their stupid blank helmet if they’d reverse the pant stripes to brown-orange-brown and went back to a white facemask.

        • Ricko | April 4, 2012 at 8:29 am |

          Pants stripe? Depends on how your perceive it. Was originally designed for a team that intended to wear a white jersey all the time.

          Ergo it is the same pattern as the white jersey sleeve.

          Sleeve center stripe brown.
          Then two orange stripes.
          Then two brown again.

          To make it narrower for pants, they just eliminated the outermost pair of stripes.

          All in how you look at it. :)

        • jdreyfuss | April 4, 2012 at 9:08 am |

          I do like them better with the white facemasks, but to me they’re fine either way.

        • Rob H. | April 4, 2012 at 9:09 am |

          I’d be happy if they just bring back the brown jersey-orange pant combo of the Brian Sipe era.

        • Webhead | April 4, 2012 at 10:17 am |

          As someone who lived through the Browns’ brown jersey/orange pants era, I say: no thank you. Awful combo.

          Those uniforms & helmets are not changing any time soon. They tried going brown/orange/brown with the pants stripes a few years ago and changed right back. Don’t even get us going on the helmets (no logo forever!).

          The only change we want is a few winning seasons here and there. That’d be nice.

        • Dan K | April 4, 2012 at 12:14 pm |

          I loved the Orange/white/orange combo, looked way better IMO than the white over white.

          The brown jersey looks OK either way.

        • rhdii | April 4, 2012 at 1:20 pm |

          They should go back to white over white at home, maybe go white over orange on the road. For an alt, go with a white helmet, orange shirts, white pants, and put a simple logo on the helmet.

        • walter | April 4, 2012 at 2:18 pm |

          As long as there’s a pro team wearing brown, I got no beef. But I leave it to the true believers to mess/not mess with Cleveland’s uniforms. I’d tweak here or there; nothing major.

  • Ben | April 4, 2012 at 7:22 am |

    Panthers image link goes to blank page.

    • Paul Lukas | April 4, 2012 at 7:27 am |

      Thanks, now fixed.

  • FatMagz | April 4, 2012 at 7:27 am |

    Paul- here in east tn we have a local “energy drink” called Dr. Enuf that for years a partook of to the tune of 4-5 a day. I recently decided to kick the stuff. It was tough as it had become part of my routine and part of my being. Everyone knew I was going to have an “Enuf” on my desk at any time. Stay strong. I never had withdrawal symptoms. But I did crave one at certain times. If you replace it with water or tea you will start to feel better, more energy etc. good luck.
    Oh by the way- the big unveil was like a topless car wash. You get all excited and then the girls who are not topless leave the top of your car unwashed.

  • Leips | April 4, 2012 at 7:30 am |

    I think it’s funny that the NFL mannequins all have massive thigh and hip pads when barely anyone in the league actually wears them anymore. I’m sure these tighter-fit uniforms will only reinforce the “ballet tights” look most players now sport.

    • jdreyfuss | April 4, 2012 at 8:17 am |

      One thing Nike does is put integrated pads into the compression shorts or the pants themselves. The complaints were about the hard shell pads and about having to wear a girdle, so I think we’ll be seeing more players wearing their ancillary pads this year.

  • DenverGregg | April 4, 2012 at 7:34 am |

    I drank way too much Diet Coke consistently from the mid-80s until going cold turkey in 2006. Was way easier than quitting smoking, which I still miss 16 years and one month since my last cigarette. You can do this.

  • StLMarty | April 4, 2012 at 7:35 am |

    Rams are messing up big time.
    If they must ditch the gold pants, then they must ditch the gold #’s.

    • Chance Michaels | April 4, 2012 at 9:43 am |

      I thought the gold pants were perfect with either the blue or white jerseys.

      • David R. Jackson | April 7, 2012 at 11:22 am |

        Gold pants had been something of a tradition for the Rams since the 1970s, but it seems as if the Rams’ current owner(s) seem dead set on sartorially distancing the team from longtime owner Georgia Frontiere.

    • Andy | April 4, 2012 at 9:57 am |

      A lot of teams are messing up big time. Freaking collars.

    • Ryan | April 4, 2012 at 10:15 am |

      I have mixed feelings about this. I remember watching back when Martz was the coach, and when those gold pants would get sweaty in the dome, they’d start to look sort of brownish. Perhaps different material would look less ugly.
      But by getting rid of them, that leaves only white, which I rather like, and navy, which I care for even less. The white-over-navy look is pretty awful (the worst of the 3 combos with white jerseys they’ve worn in the past decade), but they could potentially be tempted to go full navy at home. I’ve never been a fan of monochrome football unis–the Saints in all black, the Seahawks in their greyish metallic blue–or darker pants in general–Jags teal-over-black, Titans sky blue-over-navy.

      • Dan K | April 4, 2012 at 12:16 pm |

        The gold pants made the Rams unis the best in the league IMO. SOOOO sad to see them go.

    • Jason M (DC) | April 4, 2012 at 10:40 am |

      I think the Rams need to go back to blue and yellow.

      • Ryan | April 4, 2012 at 1:48 pm |

        I definitely prefer that color scheme over the navy and gold. Then they could use the even-older blue and whites as their throwbacks.

    • walter | April 4, 2012 at 2:21 pm |

      I hated that the gold britches had no stripes; no good reason.

  • dolphinP | April 4, 2012 at 7:37 am |

    Dolphins white jersey uses the 2 tone collar and the aqua marine pants are now a matte finish instead of the horrible disco glitter pants of the past few years. The latter is a pretty huge change and a great change at that. Now if they would go back to more of the true aqua color…

  • dolphinP | April 4, 2012 at 7:41 am |

    Link to the Dolphins uniforms…

    http://p.twimg.com/A...

    • Paul Lukas | April 4, 2012 at 7:41 am |

      Thanks! I’ll add that to the table.

    • David Pealing | April 5, 2012 at 6:43 am |

      You say the home jersey unchanged, and the away has the two-tone collar. But don’t forget Miami often wear white at home in the heat, and white on the road too – so much more often than not we’ll be seeing the neck-rolls.

  • The Jeff | April 4, 2012 at 7:43 am |

    Is it just me or does the Giants helmet look darker than last year?

    …and yes, whoever made the decision for the Rams to ditch the gold pants (if they really are) should be fired.

    • Paul Lukas | April 4, 2012 at 7:44 am |

      Is it just me or does the Giants helmet look darker than last year?

      Just the lighting.

    • Chance Michaels | April 4, 2012 at 10:19 am |

      Speaking of the Giants, I really hate their new pants.

      I loved the old home pants because they fit my “pants should reflect the helmet” personal aesthetic. The thick red stripe surrounded by two thick blue stripes brought an echo of the helmet design onto the gray pants.

      Plus the five-striped pants feel out of place against the very simple jersey, helmet and socks.

      Usually, more stripes = better. I just can’t agree in this particular case.

      • Chance Michaels | April 4, 2012 at 10:22 am |

        Minor Photoshop goof from Nike: in the pant renderings they have a red swoosh, while the mannequin shows blue.

      • Denis | April 4, 2012 at 1:41 pm |

        I agree, it’s too bad–the old home pants were great. Now if only they’d ditch the stripe design/red on the road jerseys. But I guess we’re stuck with them since they’ve won 2 SBs in them.

  • Scott Davis | April 4, 2012 at 7:44 am |

    Paul, does your willpower extend to Passover Coca-cola?

    • Paul Lukas | April 4, 2012 at 7:45 am |

      Regular Coke (whether sweetened with HFCS or cane sugar) tastes too sweet to me. No willpower required there.

      • Rob S | April 4, 2012 at 8:16 am |

        “too sweet” – that’s not something you hear associated with regular Coke too often.

        • unionjack | April 4, 2012 at 9:32 am |

          Coke sweetened with HFCS is definitely sweeter than in the sweetened-with-sugar era. It had more of a bite.

        • Andy | April 4, 2012 at 10:02 am |

          Luckily more and more places are selling glass bottles of the Mexico formula with cane sugar.

        • Keith S. | April 4, 2012 at 2:04 pm |

          If the only soda you drink is Diet Coke, and you drink that long enough, the taste of a regular Coke is overly sweet.

  • Arr Scott | April 4, 2012 at 7:46 am |

    That’s not a Columbian Necktie. It’s a cowcatcher.

    Which has the added bonus of also being the nickname for the ridiculous decorative bars you sometimes see on the front of trucks and SUVs, which serve no useful purpose other than murdering pedestrians.

    • Paul Lukas | April 4, 2012 at 7:49 am |

      No no no. That term is already used for certain facemasks.

      Colombian necktie is it.

      • Arr Scott | April 4, 2012 at 8:13 am |

        Columbian necktie is morally and culturally equivalent to every “Redskins Scalp Cowboys 13-7″ or similar headline, and here I thought you weren’t down with that anymore.

        The striping on the flywire also looks like a cattleguard to me. Cattleguards are ugly and unpleasant to touch, and their purpose is to keep the herd in line. Perfect!

        • The Jeff | April 4, 2012 at 8:23 am |

          I’m just gonna call it a plastic collar.

        • HHH | April 4, 2012 at 11:51 am |

          I think the striping on the flywire collars looks more like Zubaz stripes than anything else.

        • EMD | April 4, 2012 at 7:10 pm |

          LIghten up, Francis.

      • SimulatedSteve | April 4, 2012 at 8:37 am |

        Honestly…it looks like a pearl necklace.

      • unionjack | April 4, 2012 at 9:37 am |

        In homage to “Hang ‘Em High” it could be known as the “Clint Collar.”

        • ChrisH | April 4, 2012 at 9:49 am |

          Mr. Eastwood lost points with me after his “Halftime” spot during the Super Bowl. I’d settle for ‘SwooshNoose’ though.

      • Ramon V. | April 4, 2012 at 3:36 pm |

        I have to agree that “Colombian necktie” doesn’t sit well with me. Yeah, it’s clever once, but I really wouldn’t want it to become part of the Uni Watch lexicon.

        • Brinke | April 4, 2012 at 8:48 pm |

          agreed. I didn’t know what it meant, but when I saw the definition, I went, ewwww.

      • Arr Scott | April 4, 2012 at 6:49 pm |

        Sorry, Paul, if I had anything to do with the Columbian Necktie backlash. I was mostly kidding! My only real gripe with it was that it was just too wordy. Like, Charlie being “short” for Charles despite having the same number of letters and twice the syllables.

        “Nikelace” is a good compromise, because it still refers to a gruesome form of execution. And the execution of the collar on some of these unis is truly gruesome.

        • Rob S | April 5, 2012 at 12:54 am |

          I like Scott’s plan. Let’s work with Scott!

    • jdreyfuss | April 4, 2012 at 8:20 am |

      The ridiculous bars on trucks are called bull bars or push bars, not cowcatchers. Cowcatchers are the triangle things at the front of trains.

      Someone suggested Nikelace; that’s my favorite.

      • Jason M (DC) | April 4, 2012 at 8:56 am |

        I’m not a fan of the Colombian Necktie name.
        I like the other suggestions that have been put out.

        Cowcatcher or Cattle Guard. Or even plastic collar.

        • MG12 | April 4, 2012 at 9:09 am |

          Gotta agree, I gringed a little when I read Colombian Necktie. Points for being clever, but I think it crosses a line somewhere that “makes me feel ickie”.

        • Andy | April 4, 2012 at 10:04 am |

          So it’s perfect for this pointless invention of Nike’s?

  • Ben | April 4, 2012 at 7:48 am |

    A look at some of the sideline collection: http://www.nikeblog....

  • Dirk | April 4, 2012 at 7:48 am |

    “Tomorrow: There’s this other sport, maybe you’ve heard of it. Its season is about to start.”

    Huh? Playoff hockey doesn’t start until next week.

    • Phil Hecken | April 4, 2012 at 7:54 am |

      he’s referring to a major sport

      • Ben | April 4, 2012 at 8:15 am |

        Oh, cricket.

      • Teebz | April 4, 2012 at 8:16 am |

        Major sports are the ones with the flagrant and admitted drug use/abuse with little to no repercussions, right? ;o)

        • Ry Co 40 | April 4, 2012 at 8:26 am |

          yeah, you know… the sport that you sit half the game and barely break a sweat

        • Kyle Allebach | April 4, 2012 at 8:39 am |

          Bowling?

        • jdreyfuss | April 4, 2012 at 9:10 am |

          Bowling?

          No, no, no. The one where everyone constantly spits and scratches themselves.

        • Boomtown | April 4, 2012 at 9:18 am |

          Yeah, so… Bowling.

    • Chris Holder | April 4, 2012 at 9:14 am |

      I’m thinking about the Masters, but I may be the only one (at least on this board).

      • ChrisH | April 4, 2012 at 9:39 am |

        Speaking of the Masters:
        http://sports.yahoo....

        • Chris Holder | April 4, 2012 at 9:57 am |

          Ha! From one Chris H. to another… funny story.

          I have had my name in the Masters ticket lottery for a few years now. No luck yet. Those things aren’t easy to get. Heck, I’d be happy with just a practice round.

  • chules | April 4, 2012 at 7:52 am |

    From the Panthers’ blurb: Jersey apparently has some slogan on the inner collar, but that’s just a retailing gimmick, which is of no interest to me.

    Possibly marketing, but it’s more of a tribute to one of their originals, Sam Mills, who coined the phrase during their 2003 playoff run.

    • Paul Lukas | April 4, 2012 at 8:04 am |

      Fine, it’s a tribute — a tribute being used as a marketing gimmick. The point is that if they didn’t sell these jerseys at retail, it wouldn’t be there.

      • Patrick | April 4, 2012 at 10:24 am |

        I would say it’s more than a tribute. It’s the slogan of a charity that raises money for cancer research.

        You can read more about it here: http://www.panthers....

        I guess that doesn’t mean it’s not a marketing gimmick, though. Hopefully it’s a gimmick that helps to drive funds to the charity more than just the jersey sales.

    • Shane | April 4, 2012 at 8:17 am |

      Wouldn’t be surprised if more teams are doing something like this. Nike slaps a word/phrase behind the club crest on all of their soccer jerseys now.

      • jdreyfuss | April 4, 2012 at 8:23 am |

        The only “elite” jerseys that have the collar message are the Panthers and the Seahawks, who have a “12″ patch. If they were going to put them on the inside collar of every team, they’d be on those teams’ merch too.

  • Arr Scott | April 4, 2012 at 7:55 am |

    Some readers have compared this to American flag protocol, which states that the blue field should always be facing forward …

    This is not “American flag protocol.” This is U.S. Army protocol. Anyone who is actually serving in the Army, Army Reserves, or National Guard gets to wear the flag backwards on his or her right uniform sleeve. For the rest of us, protocol is simple: The union (the blue bit with the stars) is always displayed on the left, which is the place of honor. Always. Even on the right sleeve.

    The assumption that just because the Army does it one way, that’s the correct way for everyone is an even more pernicious bit of cultural militarization than Nike’s Pro Combat BS. The Army’s rules are an exception to long-established etiquette that still applies to civilians who wish to honor the flag.

    • Phil Hecken | April 4, 2012 at 7:58 am |

      here’s a better thought:

      don’t stick a flag on everything

      • Ricko | April 4, 2012 at 8:07 am |

        And by keeping the swoosh forward-facing, Nike is in fact treating it LESS like the flag.

      • Arr Scott | April 4, 2012 at 8:17 am |

        don’t stick a flag swoosh on everything

        Fixed. There’d be nothing wrong with a swoosh on just one shoulder. Thanks to the fact that football is a field game where each team faces the other, the swoosh will always be in view to every fan. That, or design a logo that doesn’t appear to “face” only one direction.

      • Craig | April 4, 2012 at 8:33 am |

        Just b/c you’re tired of seeing the white flag flown by the Islanders every year, doesn’t mean we can’t honor a real flag!

    • Jason M (DC) | April 4, 2012 at 9:11 am |

      Air Force One
      http://www.whitehous...

      I did find the US Army reference that you’re referring to.

    • JAH | April 4, 2012 at 10:53 am |

      I’ve seen the reversed flag employed on the right side of Greyhound buses:
      http://sophia-angeli...

      • Arr Scott | April 4, 2012 at 6:53 pm |

        Sigh. Yes, vehicles. It’s based on the fact that when you stick an actual flag on the front of a vehicle, and then move forward, the flag flies backwards.

        Point being, neither a man nor a football jersey is a vehicle. So the vehicle custom doesn’t apply here. We can still tell the difference between a polyester shirt and a 747 airplane, yes?

  • Shane | April 4, 2012 at 7:58 am |

    I don’t understand the crap that Nike was pointing out on their site about the flywire collars:

    “The Ravens design aesthetic will stay true to years past while [b]updating the color-blocking in the neckline in order to accommodate the Flywire technology[/b] to reduce weight and provide a lockdown fit over the pads”

    Really? You can’t make the flywire collar/necktie thing in black? You went out of your way to do so for the Saints.

    • Shane | April 4, 2012 at 7:58 am |

      oh, html fail. =(

    • Paul Lukas | April 4, 2012 at 8:05 am |

      Yes, the Nike press materials have lots of chatter about the two-tone collars being necessary “to accommodate” the Colombian necktie. But it’s NOT necessary, as you can plainly see by looking at the Colts, Giants, and Jets, which are wearing the necktie without the two-tone format.

      • George N. | April 4, 2012 at 10:17 am |

        But is it really accommodating them, since the collars and the rest of the jersey are one and the same color?

        They accommodated The Texans, who have a red collar and navy blue jersey. The Texans were the only team that went with a full Flywire collar. So it *can* be done, but then the collar looks HUGE.

        • George N. | April 4, 2012 at 10:41 am |

          I mean to say, the Texans are the only team that went with a solid color Flywire collar that is a different color than the rest of the uniform top.

          And even though the collar looks huge as a result, it still is much better than the abominations that teams like the Rams, Ravens and Dolphins (white tops) are going to be wearing.

        • Andrew L. | April 4, 2012 at 11:51 am |

          From the front it looks like the Ravens are wearing a Batman cape.

        • Simply Moono | April 4, 2012 at 2:08 pm |

          Actually, the Texans went with a Flywire collar without the actual Flywire.

  • Rick F | April 4, 2012 at 7:59 am |

    Cowboys are using their old pants style.
    Eagles pants don’t have a belt.
    Falcons pants don’t have a belt on drawstring.
    Packers are using old pants with a zipper.
    Jags are using old pants.
    Raisders using olds pants with the drawstring.

    • Paul Lukas | April 4, 2012 at 8:07 am |

      Cowboys are using their old pants style.

      Not completely — the striping is now mesh.

      All the other pants formatting you mention (zipper, drawstring, belt, etc.) has nothing to do with team design. That’s a player-by-player thing.

      • Kyle M | April 4, 2012 at 11:26 am |

        i was wondering this same thing yesterday looking at photos. Will the drawstring/zipper/belt styles really be a player decision? I know players where different cuts sometimes, but that’s a legit different construction/style.

        • Paul Lukas | April 4, 2012 at 12:12 pm |

          Pants closure is player option.

        • Phil Hecken | April 4, 2012 at 7:28 pm |

          “Pants closure is player option.”

          ~~~

          so…it’s come to this

      • walter | April 4, 2012 at 2:31 pm |

        *This* is why I hang on every word of this website! Until this moment I always thought this detail was determined by the team.

  • M_Frick | April 4, 2012 at 8:02 am |

    Do the teams that don’t have “sweatboxes” use a different type of material or use a “heavier” material than the “sweatbox” teams? To me it seems like the mesh would be lighter.

  • Dumb Guy | April 4, 2012 at 8:06 am |

    Isn’t the swoosh on the back of the gloves backwards (I noticed it in the Packers pants photo)???

    • Paul Lukas | April 4, 2012 at 8:07 am |

      There is no “backwards” — there’s only left-facing and right-facing.

      • Dumb Guy | April 4, 2012 at 8:43 am |

        yes, but the swoosh seems to be facing (fat end) the opposite as it is on the shoes. I.e., on the shoes they face (fat end) one way, while the glove logo of the same side faces the other.

    • Ricko | April 4, 2012 at 8:10 am |

      We’ve never seen Nike batting gloves?
      http://cn1.kaboodle....

      • Shane | April 4, 2012 at 8:14 am |

        I certainly hope they’ve gotten better since I was 13 or so. I wore a pair one summer in Babe Ruth and they were shredded beyond use before the end of the season.

      • Dumb Guy | April 4, 2012 at 8:45 am |

        Those gloves have the swoosh facing the proper direction!!

        • Ricko | April 4, 2012 at 9:00 am |

          Ah, I see what u meant.

  • John Romero | April 4, 2012 at 8:11 am |

    Are the Falcons using Pee Wee football pants with an internal draw string? Scratch that,not even my son’s Pee Wee team has a drawstring. They look like T-Ball Pants.

    • Paul Lukas | April 4, 2012 at 8:12 am |

      See my comment above regarding pants formats.

  • lose remerswaal | April 4, 2012 at 8:12 am |

    Did they at least feed you well when you stopped for lunch?

    • Paul Lukas | April 4, 2012 at 8:24 am |

      There was actually a nice spread. But I almost never eat lunch (I have a real breakfast and a real dinner, and then I munch on some crunchy things during the afteroon), and I had no time to stop working anyway.

  • Ricko | April 4, 2012 at 8:16 am |

    Attention, yinzers.
    For your girlfriends?
    http://www.toxel.com...

    • jdreyfuss | April 4, 2012 at 8:25 am |

      Shouldn’t one of those be bigger than the other and in a different color scheme?

      • Ricko | April 4, 2012 at 8:32 am |

        Depends on the girlfriend, doesn’t it?

  • Jasun | April 4, 2012 at 8:22 am |

    That slogan in the inner collar of the Carolina Panthers Jersey isnt a gimmic! If you remember Sam Mills..that was his saying before he died of cancer. Most people dont know what he meant to the city of charlotte and fans! He wasnt just a saint he was a Carolina Panther! So that Logo has a sentimental meaning to the Carolina Panthers…Keep Pounding!

    • Paul Lukas | April 4, 2012 at 8:24 am |

      Yes, it’s a sentimental tribute — being used as a marketing gimmick. Glad we cleared that up.

      • possum | April 4, 2012 at 1:30 pm |

        In fairness, the Keep Pounding keychain hammers they sold here around the time of Mills’ death were a marketing gimmick. The words aren’t visible unless the jersey is on a hanger, it has great sentimental value to both the Panthers organization & its fans, and do you really think its inclusion will sell more jerseys? I love buying “$200 polyester shirts” as you say, but buying a jersey for the tagline in the neck would be even more ludicrous. If they emblazon the front of shirts with “Keep Pounding” it would strike me more as a gimmick. Another example would be the Saints/Bengals printing Who Dat/Dey (dunno which is which) in their collars.

        That said, I love living in my hometown of Charlotte, I don’t like the Panthers, the NFL sucks, and most importantly the Stanley Cup Playoffs and MLB are about to kick off. Time for the real sports.

        • Patrick | April 4, 2012 at 2:16 pm |

          I’ll love living in Charlotte even more when/if the Knights move uptown.

  • DenverGambler | April 4, 2012 at 8:23 am |

    Does anyone else think the new Broncos orange looks much less shiny than the alternates from last season?

  • PK | April 4, 2012 at 8:26 am |

    Serious question:

    On the Seahawks, the “2″ covers part of the “sweatbox”…does this consist of a design flaw of the intended purpose of the “box”? Is the Number a solid piece of material or does it consist of the same “mesh” crap the “box” is made out of…(that box is the stupidest idea yet)

    Seattle now looks like a WLAF team…maybe an Arena if they are lucky.

    • Ricko | April 4, 2012 at 8:34 am |

      Let’s hear it for your Pocatello Spud Kings!!!

      • Ricko | April 4, 2012 at 8:37 am |

        Maybe Spud Hawks.

        • jdreyfuss | April 4, 2012 at 9:12 am |

          You have to modernize it into a wiki-word. SpudHawks

    • Andy | April 4, 2012 at 10:09 am |

      The NFL’s numeral size requirements will force more numerals to overlap the sweatbox. NCAA teams used smaller numerals, so they only overlapped the sweatbox on tiny players like LaMichael James.

  • Ry Co 40 | April 4, 2012 at 8:32 am |

    oh, no way! :-)

    http://www.flickr.co...

    • jdreyfuss | April 4, 2012 at 9:14 am |

      Hey, Paul’s rules against bad taste only extend to purple and Native American imagery. He never said anything about affronts to the eyes.

  • Steven | April 4, 2012 at 8:32 am |

    Long-time reader, infrequent contributor, but “Colombian Necktie” is, IMO, a bit too much. I know and readily accept, Paul, “your blog, your content” but using such a term for a jersey collar, no matter the sins of the manufacturer, seems to jar more than a little with the overall tone of Uni Watch which I’ve enjoyed for several years.

    • Paul Lukas | April 4, 2012 at 8:46 am |

      “Flywire collar” made me think of a throat being slit by wire. Simple.

      • Steven | April 4, 2012 at 9:01 am |

        Yes, I acknowledge that but whereas “Riflery” rightly mocked Nike’s Pro-Combat Rivalry nonsense, “Colombian Necktie”, as a term that might see frequent use and require repeated explanation, just doesn’t seem as humorous. Dare I say it, but crassness is best left with Nike. They’re so damn good at it.

        • jdreyfuss | April 4, 2012 at 9:17 am |

          Until I looked it up I thought he was referring to a coat hanger garrotte, which isn’t as bad as the actual meaning. Colombian necktie does seem a little too much to me. Of course, that’s just Paul’s term and if the commenters don’t use it the descriptor will eventually normalize to the most common term used.

    • ChrisH | April 4, 2012 at 9:13 am |

      “Columbian” imagery: not offensive…”Pre-Columbian” imagery: offensive.
      Is that correct?
      How about calling said collar the “Beaverton Ring” or “NikeLace”(who came up with that?)?

      • Andy | April 4, 2012 at 10:15 am |

        We could just go with the slightly off-kilter ‘Cincinnati Bowtie.’ Might need Urban Dictionary for that one.

      • Paul Lukas | April 4, 2012 at 10:22 am |

        Colombian, not Columbian.

  • Zanes-Vegas | April 4, 2012 at 8:34 am |

    ADDING a logo or otherwise to the Browns’ helmet would be as ridiculous as REMOVING the star from the Cowboys’ helmets or the wings from Philadelphia’s. Not having such an adornment on the helmet makes it unique … enough so that it actually the most recognizable team logo.

    • The Jeff | April 4, 2012 at 8:45 am |

      Not having such an adornment on the helmet makes it unique … enough so that it actually the most recognizable team logo.

      Only within the context of being viewed with all 31 other NFL helmets. On it’s own, it’s just a blank helmet – completely generic.

      If a high school team were to put a double outlined red star on a gold helmet – anyone who saw it would still say they’re ripping off the Cowboys. If a high school team uses a blank helmet… well they’re just using a blank helmet.

      • The Jeff | April 4, 2012 at 8:53 am |

        Also:

        “Who’s that team with no logo on their helmet?”
        “That’s the Browns.”
        “Well then why is the helmet orange?”
        “Umm…”

      • jdreyfuss | April 4, 2012 at 9:20 am |

        Here’s the response to everyone that says the Browns need a helmet logo: do you have a serious suggestion for what they should put on it? I say serious, because the obvious answer is always ‘poop.’

        • The Jeff | April 4, 2012 at 9:36 am |

          Well let’s see, there’s the dog face logo, or the brownie elf, or the (=B=) logo, or the team wordmark, or a block C or…

        • Andy | April 4, 2012 at 10:17 am |

          Block C would work. None of the others would work in the context of their uniform.

          They are also not named for a color, for the fiftieth time.

        • The Jeff | April 4, 2012 at 10:31 am |

          I’m well aware that they aren’t named for the color, but that doesn’t mean they shouldn’t wear it anyway.

          The St Louis Blues aren’t named for a color either, but they’d look pretty stupid if their team colors were red & gold.

        • Andy | April 4, 2012 at 12:08 pm |

          Which is why they have a brown jersey… and brown numerals and brown trim all over the place.

        • Skycat | April 4, 2012 at 10:02 pm |

          Brown is actually a shade of orange. So there!

          http://en.wikipedia....

    • Ry Co 40 | April 4, 2012 at 8:55 am |

      …just as Smell the Glove is the most recognizable album cover!

      as a matter of fact, from now on when i see that “depiction of a halmet/browns “logo”" i’m going to refer to it as the:

      the Browns “Smell the Helmet Logo”

      (i’d say “Smell the Browns Logo” but giggles and obnoxious jokes on top of my already obnoxious joke would ensue…)

      • Steven | April 4, 2012 at 9:31 am |

        “How much more brown could this helmet be?”

        “Well, *none* more brown..”

        Except it’s orange.

      • Dumb Guy | April 4, 2012 at 9:31 am |

        “How much more orange can it be? The answer is none. None more orange.”

        • Skott S. | April 4, 2012 at 11:20 am |

          Two word review of the “flywire collar”: Shit Sandwich.

      • EddieAtari | April 4, 2012 at 1:37 pm |

        Here’s a Browns helmet logo I think we could all agree on: http://bit.ly/HLfZf1

        • Keith S. | April 4, 2012 at 2:15 pm |

          That’s the first time in a long time that I’ve laughed out loud reading the comments. Well played!

        • ChrisH | April 4, 2012 at 4:54 pm |

          You missed an infinite regression opportunity!!

    • Winter | April 4, 2012 at 10:55 am |

      I’m of the camp that thinks a logo unnecessary. In my opinion, the color is the logo. You asked “When you see a blank helmet, do I think they’re ripping off the Browns?”…

      When it’s a blank orange helmet with brown and white stripes I do.

      If it was blue stripes, I’d think they’d be ripping off certain Syracuse teams.

  • Kyle Lamers | April 4, 2012 at 8:35 am |

    Is the changing direction of the swoosh Nike’s way of saying they are on the same level as our military, who do that with the American flag?

    • Ricko | April 4, 2012 at 8:37 am |

      See above.

    • The Jeff | April 4, 2012 at 8:39 am |

      For the love of Celestia, NO.

      The swoosh faces both directions on every pair of shoes they’ve ever made. Now it faces both directions on football jerseys too. So what? It has exactly NOTHING to do with the military. Hey, did you ever notice how every NFL team’s logo always faces forward on both sides of the helmet? Yeah, that has nothing to do with the military either.

      • Ricko | April 4, 2012 at 8:43 am |

        “Take your hat off when Flying Elvis passes by, son.”

    • Paul Lukas | April 4, 2012 at 8:44 am |

      Did you even read today’s entry?

      • Kyle Lamers | April 4, 2012 at 8:59 am |

        Yeah, I just made that comment before I got to the part that mentioned it. My bad and lesson learned: read it all before commenting!

  • ChrisH | April 4, 2012 at 8:38 am |

    Nice work covering all this, Paul!
    This may have already been discussed, but with this switchover, do you know if the Redskins are officially dumping the yellow pants and striped socks when they wear their maroon jerseys? I do hope at some point the Jets retire their green pants…not a good look especially when paired with solid top socks.

    • Paul Lukas | April 4, 2012 at 8:46 am |

      Dunno.

    • George N. | April 4, 2012 at 10:24 am |

      Except that the Jets have always used white socks with 2 green stripes when they have used the green pants. Unless Nike is not gong to make that particular set of socks for them.

      They would also have to shortchange the Pats, who use beautiful striped socks with their navy pants.

  • Luther Mahoney | April 4, 2012 at 8:39 am |

    What is the new protocol for NFL team shoe colors? Will the teams be wearing the two tone
    colored shoes that were on display yesterday or will they be allowed to wear predominately
    black or white shoes?

    • Paul Lukas | April 4, 2012 at 8:45 am |

      Did you even read today’s entry ?

      • Shaftman | April 4, 2012 at 9:21 am |

        Wait, there’s an article each and every day?! I just read the blog for the pretty pictures.

        /sarcasm

      • jdreyfuss | April 4, 2012 at 9:23 am |

        I do have one question after that though. Teams previously had to designate whether they were white shoe or black shoe teams. Even though they don’t have to stick to those two colors, will they still have to designate which one the players have to wear if they don’t have team colored shoes, is it now a free-for-all, or is it only team colors now with no black or white shoes?

        • Paul Lukas | April 4, 2012 at 9:29 am |

          The old black or white designations are still there. So a Giants player, e.g., can wear black. But not white. Unless white is considered a Giants team color…..

        • jdreyfuss | April 4, 2012 at 9:36 am |

          Thanks.

  • SimulatedSteve | April 4, 2012 at 8:47 am |

    I’ve always disliked what the stretch jerseys have done to the sleeve striping, I mean, they’ve pretty much eliminated the arm sleeve and just slapped on a decal in my mind to make it work. Call me crazy, I just want my sleeve striping to travel 360 degrees.

    I really like what the Seahawks did with their striping which starts from the shoulder and extends to the arm. I think this design adapts to the jersey construction and looks so much better.

    • PK | April 4, 2012 at 8:50 am |

      Yes…yes it does!!

      http://www.google.co...

    • Andy | April 4, 2012 at 10:19 am |

      The sleeved cuts (like the one Urlacher is wearing) do a pretty good job, and even on the Reebok Super Stretch did an admirable job, but the sleeveless cut is bad for stripes.

  • Kyle Allebach | April 4, 2012 at 8:49 am |

    I think the cleat rules are following the Prohibition; it’s against the rules, but because “so many players” are breaking that rule (I know that the players who were fined for different cleats are less than the players wearing different cleats), that the NFL can’t enforce it to the level they would want to, so just kill the rule.

    It’s dumb: the NFL could easily bunker down and actually enforce this, but they don’t want to now. Too much work. They’re too busy being angry at the Saints to actually enforce other rules that don’t involve suspending a coach for a year.

    Can’t wait to see breast cancer awareness cleats! /sarcasm

    • Ricko | April 4, 2012 at 8:55 am |

      70s flashback.

      I remember, for instance, the Raiders. Multiple colors not uncommon. Stabler wore black. Biletnikoff black with lots of white tape. Branch wore white. Raymond Chester, at least one time, wore silver.

      Giants mostly wore black, but Lockhart, McNeil and Dryer in white. And Ron Johnson wore royal blue.

      49ers mostly black, but many in white. And Vic Washington and Johnny Fuller wore red.

      Others, too, just using examples that come quickly to mind.

      • ChrisH | April 4, 2012 at 10:26 am |

        When you mentioned silver shoes, I instantly thought of Joe Washington.

      • Brinke | April 4, 2012 at 8:51 pm |

        The Niners should wear white shoes. Period.

    • Paul Lukas | April 4, 2012 at 8:56 am |

      I think the cleat rules are following the Prohibition; it’s against the rules, but because “so many players” are breaking that rule (I know that the players who were fined for different cleats are less than the players wearing different cleats), that the NFL can’t enforce it to the level they would want to, so just kill the rule.

      I think that’s pretty accurate — “If you can’t beat ’em, join ’em,” or something like that. Exactly what happened with sneaker colors in the NBA.

      • diz | April 4, 2012 at 12:42 pm |

        it’s what usually happens when there is a rule that’s impractical to enforce because there are so many offenders. a bit of pragmatic democracy there :p

  • Chris in Nashville | April 4, 2012 at 8:56 am |

    FYI: Don’t Google Colombian necktie. Wow.

  • Pierre | April 4, 2012 at 9:01 am |

    I am still curious to see whether more players will wear their pants longer and elect to wear padding beneath their pants. If the new Nike Elite 51 pants are designed for greater freedom of movement then do the same excuses for biker short pants still exist…or is that totally an aeshtetic thing among players? Same for padding…if Nike’s integrated padding system is much lighter and allows for greater freedom of movement, what excuses do the players have for not wearing them? Or, again, is it just a fashion thing to not wear pads?

    • Pierre | April 4, 2012 at 9:04 am |

      “aesthetic”…sorry

    • Paul Lukas | April 4, 2012 at 9:05 am |

      It’s a macho thing. Pads are required in college. When a kid is drafted and makes the team, the veterans say, “You’re a pro now — get rid of those sissy pads.”

      Stefan Fatsis wrote a great article about this several years ago. Not available on the web, unfortunately.

      • Nick | April 4, 2012 at 1:15 pm |

        Hey Paul, What’s the name of that article by Stefan Fatsis? Thanks.

      • Keith S. | April 4, 2012 at 2:21 pm |

        It may be a macho thing, but it’s also a performance thing. If wide receivers could wear a spandex singlet, many of them would.

  • Ben | April 4, 2012 at 9:04 am |

    Video about the making of the Seahawks’ new set.
    http://www.nikeblog....

  • Jared | April 4, 2012 at 9:14 am |

    As a Bills fan, I have to bring your attention to the fact that the “non-horizontal” shoulder stripes are a sort of “split the difference” tribute to the teams of the 60s. After shedding the Lions look alikes, they wore jerseys with the high (almost vertical) stripes (similar to the Colts) before they made the change to the horizontal stripes in the mid/late 60s.

    Also, I feel you on the collars. I’m really trying to like/justify them, but I’m coming up short. I guess, if they are more comfortable and play better, I’ll forgive the neck roll.

    GO BILLS!
    #BillsMafia

    • Pierre | April 4, 2012 at 9:19 am |

      The new collars are supposed to be harder for the opponent to grab onto. I’m just not a big fan of collars in contrasting colors…with some exceptions, perhaps. I think it’s usually a cleaner look with a non-contrasting collar.

      • jdreyfuss | April 4, 2012 at 9:34 am |

        The Browns, Bears, Panthers, Cowboys, Giants, 49ers, Redskins, Texans, Colts, Jaguars, Chiefs, Dolphins, Jets, and Steelers all show how much better that two-piece collar looks when it’s all one color. A few teams do have jerseys that the two-tone collars look fine with, notably the Bucs, Ravens, and Bengals.

  • Ray Barrington | April 4, 2012 at 9:20 am |

    No changes in design or fancy-named innovations.

    I have never been prouder to be a Packer Backer.

    • Chance Michaels | April 4, 2012 at 9:52 am |

      Yep, you’ve got to know that the team is in good hands.

      • MB | April 4, 2012 at 11:36 am |

        get a room

      • Ray Barrington | April 4, 2012 at 2:01 pm |

        I prefer to think of it as a small outpost of common sense in a crazy world.

  • Matt | April 4, 2012 at 9:23 am |

    The first few pictures released of the Seahawks jersey did them no justice. As the day rolled on and better resolution pictures surfaced, we got a clearer look.

    That being said, I love them. Could do without the collarbone thing, but I like it…but I like the whole Oregon uniform thing, so that’s just me.

    • Matt | April 4, 2012 at 9:28 am |

      all 3 seahawk uniforms here:
      http://www.seahawks....

      • Pierre | April 4, 2012 at 9:56 am |

        Interesting how the new Seahawks helmet does not appear to have a metal flake paint job as many NFL teams now have.

        http://www.seahawks....

        • Chance Michaels | April 4, 2012 at 12:09 pm |

          It has a “semi-gloss” finish, according to HGI.

      • EMD | April 5, 2012 at 9:03 am |

        Awful. Why not use the stripes on the bird on the helmet on the sleeves and pants? Is it that hard to do?

    • SimulatedSteve | April 4, 2012 at 9:36 am |

      I agree, when I saw that I had the same feeling, the Seahawks are the Ducks of the NFL.

    • Vince V. | April 4, 2012 at 9:59 am |

      After seeing them a few times, they have started to grow on me – as a ‘Hawks fan, maybe its the realization that I will have to see them constantly over the next few years.

      But considering how much I disliked the old jerseys – particularly the home ones, I think the Nike set is much better. The shoutouts to the 12th Man may be a marketing effort, but I like those as well.

    • Andy | April 4, 2012 at 12:14 pm |

      They wouldn’t be bad if they had shown some restraint in the application of the pattern. The collarbone design is awful, though.

    • Brinke | April 4, 2012 at 9:03 pm |

      So when will Portland get their own NFL team so Nike will have a closer in-house guinea pig?

  • Donny | April 4, 2012 at 9:31 am |

    Really wish you would have done some reseach on the Panthers “Keep Pounding.” Calling it a retail gimmick is a insult, this was done in honor of a great Panther and greater person in Sam Mills who succomed to Cancer and that was his mantra. The Panthers did this in honor of him. Gotta say I would think someone writing an article like that would at least look into what it stood for instead of making an assumption and making an ass of yourself.

    • Rob H. | April 4, 2012 at 9:34 am |

      I think Paul already responded to this above:

      Yes, it’s a sentimental tribute — being used as a marketing gimmick. Glad we cleared that up.

      • EMD | April 5, 2012 at 9:04 am |

        I have to ask what comes first, though.

        The possibility that they want to market this to the fans, or the tribute to the Mills as a motivator to the team?

        I mean, they’ll sell Panthers jerseys to Panthers’ fans regardless. I just wonder how much the slogan is really a selling attribute.

    • obbs | April 4, 2012 at 10:13 am |

      Was there a demand for ‘Keep Pounding’ gear before yesterday?

  • todd krevanchi | April 4, 2012 at 9:41 am |

    the swoosh hasnt faced right on the right side of EVERY shoe nike has produced.
    example: air darwin
    http://www.sneakerfi...

  • Mike V. | April 4, 2012 at 9:45 am |

    For now on if anyone asks me for whatever reason if something has been changed, and it hasn’t, my response will be, “No innovation taken”

    • Keith S. | April 4, 2012 at 2:25 pm |

      Great idea. I’ll join you.

  • CrazyAnna | April 4, 2012 at 9:48 am |

    Paul has the Chiefs list as “No” for the Nike flywire collar, but Nike’s website shows the Elite jersey with it.

    http://store.nike.co...

    What gives?

    • Chance Michaels | April 4, 2012 at 9:55 am |

      The Elite jerseys are not the same cut as the on-field jerseys; all teams have the same basic Elite template regardless.

      Check out the Packers’ Elites, nothing at all like what they’ll wear on the field.

    • CrazyAnna | April 4, 2012 at 10:04 am |

      Actually the more I think about this, the more I think Paul’s list of “Yes or No” should have an asterisk next to it. I’ll use the ????-2011 New York Giants uniforms for my example. Some players preferred the skin-tight stretch jerseys while others preferred the traditional look. That being said, I have a strong feeling that the flywire and cooling technology cut jersey options will be available for players on every team if they want it.

      • Paul Lukas | April 4, 2012 at 10:09 am |

        No. Those are team-wide things.

    • Paul Lukas | April 4, 2012 at 10:04 am |

      That’s odd. Press materials specifically say they’re NOT wearing it, and the mannequin wasn’t wearing it either:
      http://farm8.static....

      I’ll try to get some clarification.

      • Chance Michaels | April 4, 2012 at 10:34 am |

        Chalk it up to Photoshop goof?

        • Paul Lukas | April 4, 2012 at 10:52 am |

          Probably. But I just sent a note to my Nike contact, asking for clarification. Also asked about the Colts’ socks.

  • AKT | April 4, 2012 at 9:49 am |

    I’m surprised that the Nike swoosh isn’t on the front of the jersey like it is on all the college togs. I know it is on the sides of the sleeves, but I was sure that Nike would want their logo showing in every close of up Tom Brady, Peyton Manning, etc. And the sides of the jersey don’t get nearly as much TV/photo time. Would be curious if the NFL had some influence on that.

    • Andy | April 4, 2012 at 10:23 am |

      This might surprise you, but the NFL doesn’t let companies come in and tell them what they want. On an NFL jersey, licensee logos go on the sleeves, and that’s that.

      • MEANS | April 4, 2012 at 1:52 pm |

        yup, no matter how much money nike shelled out for this 5 year contract, the NFL keeps the makers mark on the sleeves.

        • AKT | April 4, 2012 at 5:28 pm |

          Except that you can now put ads on practice jerseys and those go on the front…it is only a matter of time before they give on this rule and let the swoosh roam free.

  • Chase | April 4, 2012 at 9:53 am |

    Nike should have used the “color matching” issues with “midnight” green as an excuse to force the Eagles back into kelly green. There would be much rejoicing.

    • Chris Holder | April 4, 2012 at 9:59 am |

      I agree completely. There’s just something about “midnight green” that really bothers me. Ugly.

    • AnthonyTX | April 4, 2012 at 10:29 am |

      While I agree with you that kelly green is far superior to midnight green, aren’t a few teams supposed to get full updates for 2013? I wouldn’t be surprised to see the Eagles get one–it’s been awhile since they’ve made a change and while Nike might screw it up Seahawks-style, they could make a pretty sweet-looking classic uni for Philly. That may be why they didn’t make any changes.

      • Chase | April 4, 2012 at 10:33 am |

        I assumed that those getting updates in 2013 have to wait because of the NFL’s 5-year rule. I don’t think that affects the Eagles.

      • Andrew L. | April 4, 2012 at 10:34 am |

        Forgive my skepticism but do you really think Nike in this era is about to make a uniform we can call “classic”? As an Eagles fan I’d like to see them basically go to the throwbacks they wore weeks 1 in 2010 (as does the Philly Inquirer editorial page).

        • The Jeff | April 4, 2012 at 10:42 am |

          On their own? Probably not. But if the Eagles tell them “We want to bring back the 1960 uniform”, then that’s what they’ll do.

    • ChrisH | April 4, 2012 at 10:36 am |

      IMO, the midnight green looks fine…it’s the numbering and lettering font that kills the overall look of the Birds’ jerseys. That, and the head logo on the ‘sleeve’ (or that on anything else for that matter. Don’t care much for it at all, never did).

      • Chase | April 4, 2012 at 10:42 am |

        My problem isn’t that I think midnight green is bad or ugly. It’s just that kelly green is soooo much better.

        • MEANS | April 4, 2012 at 1:54 pm |

          While I agree on the kelly green, I’ve always heard that the owner is who won’t let that happen, it’s been said he hates the kelly green

    • Joel | April 4, 2012 at 2:26 pm |

      The midnight green doesnt bother me, but nike had a year+ to come up with the right shade of the color and couldnt do that it doesnt make any sense to me. so the eagles were kinda forced by that to not be able to get the new uniform material and cuts thats messed up.

  • Gazzoo | April 4, 2012 at 9:54 am |

    http://farm6.static....

    Looks like the Bears “GSH” letters have moved from the right sleeve to the left…

    • Chance Michaels | April 4, 2012 at 10:00 am |

      That’s not a new development.

      Wonder when that happened?

    • Chance Michaels | April 4, 2012 at 10:08 am |

      The left sleeve treatment goes back a long way.

      The tribute was added to the left sleeve in 1985 after Halas’s death. What’s up with that Urlacher picture, I wonder?

  • Gazzoo | April 4, 2012 at 10:11 am |

    Actually the first “GSH” was a patch added to the front of the jersey after Halas passed away midway thru the 1983 season…it was then moved to the sleeve starting in 1984.

    • Chance Michaels | April 4, 2012 at 10:28 am |

      ’84, thanks for the correction.

      But I always remember it being on the left sleeve (which is the traditional place for a black armband or other tribute).

      Seems to me that Urlacher’s right-sleeve tribute is the Halas outlier here.

    • BrianC | April 4, 2012 at 11:25 am |

      I think it’s time to lose the GSH. He’s been gone nearly 30 years.

      • concealed78 | April 4, 2012 at 12:16 pm |

        Without Halas, there is no NFL. Show some respect.

        • diz | April 4, 2012 at 12:45 pm |

          A continual reference to his initials says “we’d forget him otherwise because we don’t care what he did” to me, which seems very disrespectful

        • BrianC | April 4, 2012 at 12:52 pm |

          No disrespect to Halas or his place in history. Babe Ruth was the most important figure in Yankees history and one of the most important if not the most important player in baseball history. Should the Yankees still be wearing a Babe Ruth memorial patch?

        • concealed78 | April 4, 2012 at 1:12 pm |

          Is Babe Ruth’s number & monument not present at Yankee Stadium?

          And remember Soldier Field is owned & operated by the Park District. But to remove the “GSH” after all these years “oh just because, now” is ridiculous. Cleveland Browns & their Al Lerner sleeve “AL” seems more like a mockery.

        • Webhead | April 4, 2012 at 4:12 pm |

          I read that the Browns will be removing the “AL” after this season (sorry, don’t have the citation handy). Randy Lerner, Al’s son, has said 10 years has been long enough.

        • Brinke | April 4, 2012 at 8:53 pm |

          Paul Brown might have a word to say about that.

      • Ray Barrington | April 4, 2012 at 2:04 pm |

        Nope. I hate the Bears but this is one thing they’ve done right. They can’t name their stadium for him as Green Bay and Cincinnati have done; this is probably the next best thing to keep him a constant presence. It’s the best tradition the Bears have, aside from lousy quarterbacking.

        • Ryan da Bearfan | April 4, 2012 at 7:05 pm |

          Yeah, his initials are there on the jerseys for the whole league to see also. Unlike Paul Brown and Curly Lambeau, George Halas was part of the founding of the NFL, and owned the team the whole time until his passing away.

  • Ryan | April 4, 2012 at 10:23 am |

    “Nike has come up with a new line of padded socks.”

    FYI- I submitted a pic of Lawrence Tynes wearing those padded socks back in November (when NYG played the Saints), so they weren’t technically launched yesterday:

    Ryan Perkins notes that Giants kicker Lawrence Tynes has had some serious padding on his left ankle.

    http://www.uni-watch...

    • Andy | April 4, 2012 at 12:21 pm |

      That’s the one piece of functional innovation that actually seems genuinely helpful, as its very common to have your ankles stepped on, especially if you’re wearing low cut cleats.

  • Tony | April 4, 2012 at 10:25 am |

    I had to comment on the soda withdrawal. I gave up soda for Lent and I must admit it has been one of the hardest things I have ever tried. I’m ashamed to admit how much I missed it and how much I look forward to downing can after can of that carbonated gold on Easter.

  • AnthonyTX | April 4, 2012 at 10:26 am |

    “Lighter, faster, drier, cooler, blahblahblah Nobody cares.”

    You’d be surprised at how much it matters. Okay, so Nike gets a little ridiculous with bragging about something being .08% lighter than the previous iteration, but having athletic clothing dry faster and be lighter actually does make a difference. When I played football a million years ago, we had cotton undershirts that just absolutely soaked up sweat and stuck to your skin like crazy. It was awful having to take those things off. I wish we had had Dri-Fit or Under-Armour or whatever back then. That’s all I wear when I work out nowadays and it actually does make things better.
    Dismiss the companies’ overzealous marketing, but don’t dismiss the claims. Athletes do benefit from drier and cooler clothing.

    • Lee | April 4, 2012 at 1:00 pm |

      Like Paul said “Lighter, faster, drier, cooler, blahblahblah Nobody cares.”

      Lee

    • Shaftman | April 4, 2012 at 1:00 pm |

      I don’t disagree with you but on this blog how fast a uniform dries is a non sequitur.

      (Remember…”The Obsessive Study Of Athletics Aesthetics” not “The Obsessive Study Of Athletic Uniforms”)

  • SpartyCuse | April 4, 2012 at 10:29 am |

    Paul:

    Love the content 99% of the time. I know its your blog, but…the necktie line is pretty off color. Not sure that people (incl myself) who click over from ESPN, want to read a blog that uses an execution term to refer to something on an NFL uniform. You can do better.

    • Paul Lukas | April 4, 2012 at 10:32 am |

      Oh okay, okay… Jeez, I try to reference a badly underappreciated political assassination method (subject of a great Big Black song, too), and what thanks do I get? Pfeh.

      So we’ll call it a Nikelace. I’ll change the text now.

      Grumble-grumble….

      Seriously, though, no joking: What exactly is your objection? That I made a connection between football and violence? Nike and the other companies do that every single day. So do me a favor: Next time Nike (or whomever) calls a uniform the “Intimidator” or the “Vengeance” or whatever, object to that as much as you objected to Colombian Necktie.

      • Johnny O | April 4, 2012 at 11:52 am |

        My feeling on the “Columbian Necktie” thing is that it is too graphic for me. I also feel there is no place in sports for the whole “Pro Combat” or “honoring the military” thing. I don’t give a crap if it is P/C or not, I HATE military tributes in sports and in the public in general. They serve our country, that’s awesome, thank you for that, but why the constant tributes and pats on the back? When are the Padres going to have special jerseys honoring teachers, or doctors, or other professions that help society?

        Anyways… I think my biggest gripe on the Columbian Necktie, is that I don’t feel it is widely known. I had no idea what it was until you described it. If you use that name in features on espn.com, you are going to have a lot of people Googling what it means, and I feel that can cause a lot of problems. Not that anyone can’t Google anything on the internet and see inappropriate things, but maybe we shouldn’t bait readers into having that graphic image in their heads whenever it is referenced to a Nike jersey collar.

        • Tom V. | April 4, 2012 at 12:14 pm |

          I think it’s just too brutal a nickname for something so mundane. I mean, if there was a part of the the shoulder pads that dug into your neck on certain hits or something, you could say man, that guy almost gave me a columbian necktie.

          But this is just some extra stitching around the collar. I do believe there is an appropriate name, just haven’t hit on it yet. Nikelace…eh.

    • SpartyCuse | April 4, 2012 at 10:40 am |

      My grumble is that it is just not appropriate. You are using an execution term (and a bloody one at that), as a term for a design on an NFL uniform. While it may be a clever term to use, it just doesnt sound right, and doesnt sit right with me (and others, it seems).

      With regard to Nike’s Vengence/Intimidator terms, that cant compare to your line. Those are generic terms. And football is a violent sport. Executions are not funny. Im sure Nike would never use the C/N term.

      • Paul Lukas | April 4, 2012 at 10:45 am |

        Im sure Nike would never use the C/N term.

        Um, that’s the fucking point.

        So what you’re basically saying is that it’s fine to reference violence, the military, warfare, combat, etc., as long as you do it cartoon-ish ways that don’t make anyone actually think about blood and death (even though warfare and combat are ALL ABOUT blood and death). But a reference to something that’s more overtly bloody offends your sensibilities.

        For the record: The point that I just spelled out was *not* what I had in mind when I came up with Colombian Necktie as a nickname. Honestly, I didn’t like the idea of wire and throat so close together, and that’s how I got the idea. But the reactions from some of you are v-e-r-y interesting. Cartoon violence as a way to sell things = fine; a reference to actual violence as a nickname = not so fine. Fascinating.

        • George N. | April 4, 2012 at 10:59 am |

          “I try to reference a badly underappreciated political assassination method…”

          Good stuff right there.

        • Dumb Guy | April 4, 2012 at 11:19 am |

          Alcatraz Ascot ??

        • Paul Lukas | April 4, 2012 at 11:25 am |

          “Mark of the Squealer” — but that only works on the cheek.

      • Andrew L. | April 4, 2012 at 10:56 am |

        Nike and the other big American football outfitters draw deliberate and explicit parallels between the game (which can be violent in a powerful force/impact sort of way but need not be destructive if played correctly) and warfare (which is inherently violent in a gunshot/explosive-pressure-wave sort of way and necessarily destructive). It’s sort of disrespectful to soldiers who actually fight, and also lowers football to being *about* violence instead of just containing violence. Paul’s just extended that nonsense to its logical conclusion.

      • Mike V. | April 4, 2012 at 11:02 am |

        I thought Columbian Necktie was a great term. I understand that just because we use that term here that it doesn’t mean we condone murder and execution. Oh well. I guess when football players refer to themselves as warriors and they are “going to battle”, that means they also stick close to the Geneva Convention protocols when playing and would be offended by the Columbian Necktie term as well.

        Come to think of it, just so we can make the world that much blander…I mean safer, for their throwbacks this year the Astros should remove the gun from their Colt .45 uniforms. If kids see that they may want to start shooting people.

        • Keith S. | April 4, 2012 at 2:31 pm |

          Yeah, I thought it worked well too. Sometimes, the things that offend people leave me with a bewildered stare. Different strokes I suppose.

    • Carolingian Steamroller | April 4, 2012 at 10:59 am |

      Maybe its a little too dark to go with Colombian Necktie. Although, make no mistake Phil Knight and Nike set new records for being douchebags and have earned all the contempt we offer.

      My impression is that the offensive thing about the collar is that it claims to solve a problem that doesn’t really exist. Honestly you don’t really need super strong material on the collar since being yanked by said collar is illegal. Its sole purpose is to prominently display the “brand” which makes it as useful as a screen door on a submarine. Maybe we should call it a “Screen Door Collar/Necklace”?

      • HHH | April 4, 2012 at 12:16 pm |

        “Honestly you don’t really need super strong material on the collar since being yanked by said collar is illegal.”

        I thought it was only illegal to yank someone down by the *back* of the collar, aka the horse collar tackle? That is actually what the penalty is called. I’m pretty sure it’s still ok to pull down someone by the front of the collar.

        And even if yanking someone down by *any* area of the collar is illegal, it doesn’t mean it won’t happen. Saying super strong material on the collar is pointless because that tackling method is against the rules is ridiculous! That’s like saying, “Stealing a GPS is illegal so I might as well not lock my car doors.”

      • Tom V. | April 4, 2012 at 12:21 pm |

        I was under the impression (from yesterdays post) that that area of the jersey took a lot of stress and that extra reinforcing would help the thin jersey fabric “hold on” to the collar when it was tugged on. But then again, I’ve never seen any pictures of jerseys torn away from the v-neck area of the collar.

    • Andy | April 4, 2012 at 12:26 pm |

      I think we officially need to start a petition to bring back the ‘Colombian Necktie’ term for the collar.

      • Paul Lukas | April 4, 2012 at 12:56 pm |

        Done!

        I’m easy (on certain things).

        • Mike V. | April 4, 2012 at 1:46 pm |

          Paul,

          Do you think NoMas could make a shirt that says, “I’m Still Calling It Columbian Necktie”?

        • Mike V. | April 4, 2012 at 1:47 pm |

          *Colombian….doh

        • Ray Barrington | April 4, 2012 at 2:06 pm |

          Just call it The Choker. If anybody complains, tell them you’re referring to the women’s necklace style.

      • Jim Vilk | April 4, 2012 at 1:44 pm |

        Meh. Sometimes simple is best. Just call it the Ugly Collar.

        Ugly Collars, Sweatboxes, etc…to paraphrase Lloyd Bridges in Airplane, “Looks like I picked a bad good time to stop sniffing glue watching the NFL.”

        • Mike V. | April 4, 2012 at 1:54 pm |

          Surely, you can’t be serious.

        • Jim Vilk | April 4, 2012 at 2:21 pm |

          I am serious…and stop calling me Surely…

      • Matt | April 4, 2012 at 1:49 pm |

        I still call it the Colombian Necktie.

        • Keith S. | April 4, 2012 at 2:33 pm |

          I’m very old school…so I’ll call it the Colombian Necktie until I die!

          Get off my lawn!

  • Andrew L. | April 4, 2012 at 10:30 am |

    If you look at Paul’s Falcons photo, you’ll notice the Broncos’ orange shows through the white pants. The old pants weren’t perfect, but this seems worse. Think that’s going to be noticeable going forward?

  • Carolingian Steamroller | April 4, 2012 at 10:36 am |

    I actually like the idea of colored shoes on the field. I think I just want them to be uniform. Colored cleats work really well in baseball and when players on teams like the Chargers and Chiefs have worn shoes with broad patterns its always looked good. I just dislike the quilted effect of too many shades on the same team.

    • Andrew L. | April 4, 2012 at 10:43 am |

      Agreed. Looks like a harlequin (apt for Nike).

    • Mike Engle | April 4, 2012 at 10:46 am |

      If the NYFG elect to wear mostly-blue cleats with a little bit of red trim *at all times*, I’d be aesthetically pleased.

  • Jet | April 4, 2012 at 10:46 am |

    177 comments at 10:45 a.m.? Wow.

  • Tony | April 4, 2012 at 10:46 am |

    It appears that the Cowboys are ditching the shoe-string tie in the center of their jerseys. Any confirmation of this, or did they just leave it out for the unveiling?
    Sad if they do ditch that. I like cheering for the strangest uni-team in the league.

    • Paul Lukas | April 4, 2012 at 10:51 am |

      That’s an after-market modification done by their equipment staff. I’m sure they’ll still do it.

      • Tony | April 4, 2012 at 10:52 am |

        Ah gotcha! I’d miss seeing Jason Witten’s chestplate.

    • George N. | April 4, 2012 at 10:52 am |

      Doesn’t the new Colombian Nec… er Nikelace collar eliminate the need for the shoestring?

  • Kevin P. | April 4, 2012 at 10:52 am |

    I don’t see what all the fuss is about this Colombian necktie thing…

    http://rlv.zcache.co...

    ;) anyways, all the noobs to this blog should have a limit to the number of spoofs things they can say in the comments.. Paul is an awesome journalist ave if you take offense so easily, hit that little “x” in the corner and keep moving!

  • Winter | April 4, 2012 at 10:52 am |

    I’m confused. I thought that the white jersey was the
    Dolphins’ home jersey. Aren’t they a white at home team?

    • Paul Lukas | April 4, 2012 at 10:55 am |

      Yeah, “home jersey” is ambiguous for some teams. The Browns wore white at home last season, but they showed a dark jersey for them yesterday.

      • George N. | April 4, 2012 at 11:01 am |

        As opposed to the Cowboys, who use white at home ALL the time, save for the throwback jersey here and there, I believe the Dolphins “official” use of white at home is for day games, teal or orange for night games.

      • Winter | April 4, 2012 at 8:09 pm |

        Did the Browns wear their dark jerseys at all last year?

        • timmy b | April 4, 2012 at 9:59 pm |

          Preseason, yes. Regular season, no.

    • Mike Engle | April 4, 2012 at 10:59 am |

      So are the Browns and Redskins.
      Methinks it’s just a Cowboys exception. Some teams wear white at home for tradition’s sake, others do so strategically (for weather or “we’re against the Cowboys” considerations), but only the Cowboys actively treat their non-white jerseys as “bad luck.” So Nike probably elected to unveil all of the team color jerseys, but they likely made the Cowboys exception because they anticipated the complete shitstorm the fans would have created.

  • Kevin P. | April 4, 2012 at 10:55 am |

    Stupid*, not spoofs.. Damned auto-correct!

    • ChrisH | April 4, 2012 at 11:57 am |

      While I understand your post and your point a bit clearer now, I could not help but observe that the ‘Colombian necktie’ you linked to appears to have Native(South)American imagery on it. That too may be considered offensive to some?

  • Christopher Roberts | April 4, 2012 at 10:57 am |

    I’m surprised Nike didn’t use the shoulder stripes that LSU had on their 2011 Pro Combat jersey for the Colts. It would have looked so much better!

    http://counterkicks....

    • George N. | April 4, 2012 at 11:04 am |

      I remember when Peyton Manning had his messy split from the Colts, there was a shitstorm of photos of him in various points in his Colts career and it’s amazing to see just how horribly truncated those shoulder stripes became. His first few years they went completely around the shoulder area and underarms. So sad.

  • Unit B | April 4, 2012 at 11:05 am |

    Paul:
    I’d be more concerned about wire near my fly than near my throat. But that’s just me…Yes, the Flywire name is pretty ridiculous.

  • John Z | April 4, 2012 at 11:12 am |

    This Patriots jersey looks like it has more of a sweat-trunk rather than a sweatbox. See how it goes more from hip to hip rather than just around the abdominal area? Perhaps to allow for more flexibility and comfort when striking poses like this.

    • John Z | April 4, 2012 at 11:35 am |

      I guess I’ll think of that cut as the BradyBox.

  • Lose Rem | April 4, 2012 at 11:13 am |

    Stirrup Star Josh Outman to the DL with a strained oblique.

    And the link tells you how he hurt himself.

    http://www.cbssports...

    Probably realized he has to wear purple.

    • concealed78 | April 4, 2012 at 12:10 pm |

      That sucks. I remember I pulled or strained something once from vomiting too. Those muscles don’t get used often(?).

      Those stirrups are a sight for sore eyes. And I still think the Rockies primary color should be purple.

    • Keith S. | April 4, 2012 at 2:36 pm |

      How dare you! He was probably vomiting once he realized how long he had lived BEFORE he GOT to wear purple!

      :^)

  • Dave S. | April 4, 2012 at 11:24 am |

    The “flywire” looks more like cat whiskers with the shield as the nose. Maybe pussycat collar? That would work for everyone that is bent out of shape with the Colombian necktie reference.

  • jrgints | April 4, 2012 at 11:28 am |

    What a mess. Gone are the days when a jersey wasn’t wrapped around a player like saran wrap. Now all of a sudden it seems necessary to put padding in the pants by the hip? Does Nike really think that will stop hip pointers? I for one, truly miss those jerseys of the late sixties and early seventies.

    Color coordinated shoes? What is this the circus?
    Loved the old school black shoes made by Hyde (long gone. Would love to see someone buy that pattern and start reproducing them.

    • Paul Lukas | April 4, 2012 at 11:35 am |

      Now all of a sudden it seems necessary to put padding in the pants by the hip? Does Nike really think that will stop hip pointers? I for one, truly miss those jerseys of the late sixties and early seventies.

      Now wait a minute. In the era you’re talking about (which I also miss), many players wore hip pads. If they wore them then, what’s wrong with hip padding now?

      • jrgints | April 4, 2012 at 12:08 pm |

        nothing, but that “padding” that they show on those pants doesn’t look like it will be much help.I remember Franco Harris wearing his hip pads and they protruded up from the waist and you could actually see them.

        • Tim E. O'B | April 4, 2012 at 12:14 pm |

          Just because you can see something doesn’t mean it works. Unless you play football and have worn both styles of pads, you have no idea which one works better. There’s a lot to hate about Nike, but this sort-of mandatory hip padding could be a great thing since most players would rather go without any hip padding due to a comfort issue.

          If this prevents one player from missing one half of football on your team, the pads are well worth the small infringement on the pants design.

        • Andy | April 4, 2012 at 12:30 pm |

          The hex padding works pretty well, but I still find it bulky. Wehen you’re wearing a helmet and shoulder pads, though, it’s probably no big thing to be wearing thick pants.

    • Matt | April 4, 2012 at 12:03 pm |

      it’s also less for opposing players to grab onto…

      • jrgints | April 4, 2012 at 12:11 pm |

        that’s true but if you go back to the sixties, the jerseys then were tight fitting and they also had sleeves. I’m tired of seeing armpit hair.

        • HHH | April 4, 2012 at 12:31 pm |

          “go back to the sixties”

          A lot of Uni Watchers want to.

          I honestly don’t understand the fascination with football uniforms from this decade. Maybe it’s because that’s when televised football really took off and people who were alive then associate this era with how a football uniform “should” look?

          Sorry to break this to everyone, but we can’t go back to the 60′s.

          Not until Nike invents The Time Machine™.

        • Paul Lukas | April 4, 2012 at 12:55 pm |

          Thanks for clearing that up.

          Please, smarter comments. Please.

  • BrianC | April 4, 2012 at 11:28 am |

    I always thought wordmarks were just unnecessary logo creep. Are they there to remind opposing linemen who they’re playing?

    • Paul Lukas | April 4, 2012 at 11:37 am |

      No. They’re there because a fan overpaying for a jersey doesn’t just want a green shirt with white numbers; he wants a green shirt with white numbers and the word “Eagles,” so everyone will know why he’s wearing the shirt.

      The rise of NFL chest wordmarks is a direct outgrowth of the rise in jersey retailing.

      • BrianC | April 4, 2012 at 12:43 pm |

        I’m shocked, SHOCKED that the NFL (or NHL or MLB) would do anything driven by marketing junk to fans! Now if you’ll excuse me it’s time to feed my unicorn. ;)

        • Paul Lukas | April 4, 2012 at 12:53 pm |

          It would make me very happy if the following words and terms never appeared again the comments:

          - shocked, SHOCKED
          - abominations
          - monstrosities
          - flywire
          - politically correct
          - threw up in my mouth (that one’s actually banned)

          Etc.

        • Jim Vilk | April 4, 2012 at 2:36 pm |

          Is “Great Googly Moogly” still banned? I’m stunned, STUNNED that you didn’t include that.

        • Mike V. | April 4, 2012 at 2:38 pm |

          - colorway

    • Adam R. W. | April 4, 2012 at 12:09 pm |

      That’s one thing I love about being a Colts fan, the jersey has no horseshoe, no wordmark, and yet people know right away who the team is. I love Teams with that kind of established identity.

      • Paul Lukas | April 4, 2012 at 12:13 pm |

        yet people know right away who the team is.

        Because of the very distinctive shoulder not-quite-stripes.

      • Frank from Bmore | April 4, 2012 at 3:56 pm |

        You can thank Baltimore for that.

    • interlockingtc | April 4, 2012 at 8:35 pm |

      I hate wordmarks on jerseys. I even hate logos on jerseys. All they do is add clutter. Marketing be damned.

      When I–Grandpa here–was an adolescent in the early ’70′s, I owned a Bengals, Cowboys and Colts jerseys courtesy of the Sears catalogue. There wasn’t a wordmark, logo or maker’s mark visible on any of them. There were the distinctive stripes that I and maybe a handful of others who care about such things recognized. If you liked football, liked the NFL, you might consider one of my jerseys for a second and move on. Otherwise, no one cares who you root for, what team you’re adorning. Only you care.

      And if that’s the case, why do you need a wordmark or logo on your jersey?

  • Wheels | April 4, 2012 at 11:30 am |

    Paul, I’d suggest weaning yourself off the Diet Coke, rather than going cold turkey. Reward yourself for going without any Diet Coke all day by allowing yourself to have some at dinner or something. And if you can manage to do that for a while, then you’ll have a better chance at stopping altogether.

  • Matt | April 4, 2012 at 11:34 am |

    safe to say that he doesn’t get it:

    Green Bay’s Jermichael Finley likes the Seahawks’ look so much he hopes the Packers will be one of the teams changing things up in the future. “The Seahawks have crazy uniforms,” he said. “Hopefully Green Bay decides to switch it up and go with the look of 2012. If you look good, you play good. If you play good, you get paid good. The Seahawks have the best uniform out there right now.”

    • Lee | April 4, 2012 at 1:09 pm |

      More evidence to support the notion of not letting spoiled boys have their say.

      Lee

    • George N. | April 4, 2012 at 2:57 pm |

      Someone needs to make sure that Jermichael Finley’s helmet has the proper amount of padding in it. Because that boy is talking like he has some serious brain damage or something.

  • Skott S. | April 4, 2012 at 11:34 am |

    I think I’m just going to call the new collars a NikRoll (pronounced like neckroll, but with a hard I). Nikelace gives the impression that they are good looking, or wanted for aesthetic value.

    • Skott S. | April 4, 2012 at 11:37 am |

      By the way, if you haven’t read the Spinal Tap/Browns logo comments above, I highly suggest you check them out for a good laugh.

  • Ben | April 4, 2012 at 11:37 am |

    Actually the Cowboys do have a flywire collar, it’s just really hard to see
    http://www.facebook....

    • Paul Lukas | April 4, 2012 at 11:55 am |

      Hmmm. The press materials specifically say they’re NOT wearing the Nikelace. I’ll double check.

      • Ben | April 4, 2012 at 11:59 am |

        Really? Maybe one of those player by player choices?

      • Tim E. O'B | April 4, 2012 at 12:09 pm |

        I’m pronouncing Nikelace neyek-lis (rhymes with bike-less, not neye-kee-lis) every time I read it. It rolls off the tongue much better this way.

        • Ryan | April 4, 2012 at 1:59 pm |

          Then again, if you pronounce it ‘neye-kee-lis,’ it almost sounds like you’re saying Nike-less.

        • Keith S. | April 4, 2012 at 2:41 pm |

          Good point, I pronounce it Nikelace (Co-lum-bee-an Nek-tie).

  • TOMtiger | April 4, 2012 at 11:42 am |

    my impressions:

    i like how nike has different color’d swoosh ‘s for each jerseys

    a bit disappointed the bengals didnt get new digs.

    i like the color scheme of the seahawks….i even like the pac-man symbols.
    *but i cant stand the wordmark on the shoulder blade

    • TOMtiger | April 4, 2012 at 11:47 am |

      actually i take that back….the seahawks pants look like crap

      • The Jeff | April 4, 2012 at 11:58 am |

        You forgot the word “white”. The gray & blue pants are fine. The white ones look out of place.

        • Tim E. O'B | April 4, 2012 at 12:05 pm |

          The pants striping is the best part of the uniform. It’s brilliant, it really is.

        • Andy | April 4, 2012 at 3:51 pm |

          But it’s not executed as well as it could be, which ruins the brilliant idea for me.

  • Tim E. O'B | April 4, 2012 at 12:04 pm |

    With just a few small edits (and a new gray helmet) the Seahawks uniforms could be good:
    Home – http://img.photobuck...
    Road – http://img.photobuck...

    or even fantastic:
    Home – http://img.photobuck...
    Road – http://img.photobuck...

    • Ricko | April 4, 2012 at 12:24 pm |

      Those first pair is solid evidence that the answer isn’t always throwing something out and starting over.

      Sometimes all that’s needed is a good editor or rewrite man.

      Nice adaptation, TimE. Really, really nice.

      • Casey Hart | April 4, 2012 at 12:34 pm |

        Agreed. Those are 10,000 times better than the actual monochrome slop.

    • Dan P. | April 4, 2012 at 1:13 pm |

      Good work Tim,

      Those look a 1000x better than what they trotted-out yesterday.

      Man, I hate those uniforms.

      • Chris K | April 4, 2012 at 4:36 pm |

        Agreed. Tim did a nice job with the 1st pair. I hate the new uni’s just as much as the mono blue set, but I’m sort of OK with the new helmet. With Tim’s carbon/gray helmet, it practically makes yesterday’s new uni palatable. I’m hate neon on sports uniforms. And the stripe or pattern on the pants, jersey, and helmet scream of logo thief. http://afpsandiego.a...

  • MIh | April 4, 2012 at 12:24 pm |

    Flywire is a fairly legitimate technology, at least in shoes. Lukas, if you were an athlete, you would be able to appreciate the lightness and flexibility in modern shoes without calling it gimmicky. Now in collars…

    • Paul Lukas | April 4, 2012 at 12:27 pm |

      I have nothing against the technology, and I have never once said that Flywire per se is a gimmick. But the name is a gimmick, and making it a VISIBLE branding element (which is completely unnecessary) is a gimmick. That’s all.

      • Don Whelan | April 4, 2012 at 12:38 pm |

        That’s the trouble with Nike. They’re legitimately serious about making better equipment, but then they pile on the marketing-speak to the point that the fundamental utility of whatever innovation they’re megaphoning about is obscured by hyperbole. No question the two-tone collar is strictly there to frame the shinyshiny Nikelace. Same deal with the exterior pants padding. Why all the sharp angles and faceting that overlaps the pants stripes? Simply to make their mark. That padding can certainly be *inside* the pants, and subservient to the team’s visual identity, not obscuring it. The Swoosh hype machine is so needlessly relentless that it’s easy to forget that once upon a time they just made good gear.

        • Dan | April 4, 2012 at 2:12 pm |

          “That’s the trouble with Nike. They’re legitimately serious about making better equipment, but then they pile on the marketing-speak to the point that the fundamental utility of whatever innovation they’re megaphoning about is obscured by hyperbole.”

          It’s not a problem if they’re in the business of selling things, which they are.

        • Paul Lukas | April 4, 2012 at 8:40 pm |

          Ah, yes — “It’s just business.” The self-justifying response that supposedly answers any possible critique of corporate practices.

          Fuck that.

    • Andy | April 4, 2012 at 12:33 pm |

      Problem is, this is not in shoes. Collars seemed to perform outstanding without flywire for hundreds of years.

  • Don Whelan | April 4, 2012 at 12:29 pm |

    Some detail stuff…

    Numbers. Is Nike using some new thinner, lighter-weight tackle twill? All the uni numbers seem to look flatter, softer, more flexible. The fabric seams on the sweatbox show through much more than I would expect. It has the effect of making the numbers look kind of painted on. Frankly a lot of what we’re seeing here looks closer to sublimation than tailoring.

    Fabric finishes. Nike’s clearly pushing teams away from metallics and into mattes. We see it mostly in all the pants – how many teams are now a flat color instead of a metallic? (Patriots, I’m looking at you.) The only teams retaining shiny pants are using old fabrics & tailoring, not Nike’s new stuff (Cowboys, etc.). Can Nike simply not produce any of their new fabrics in metallics? All of the jerseys seem to lack any kind of sheen. I guess it’s closer to the old-time wools in that respect, but really artificial.

    Plastic NFL Shield. I was intrigued when it became apparent that they’d gone to a plastic shield (and dropped “Equipment), and was thinking it’d be like Skiba’s NY helmet bumpers. But Paul’s closeup shows them to be pretty cheap-looking. Too bad. I think I’ll keep my old embroidered version.

    Flywire. Let’s remember that “Flywire” is a (yes, silly) term Nike came up with to promote a novel new construction method for their basketball shoes back around the time of the Beijing Olympics. Evidently they’ve taken that process and applied it to these jersey collars. Whether it’s a process for jerseys, and whether the name is uncomfortable for a neckline, I won’t comment on, but that’s where the name comes from.

    Overall, Nike’s event seems pretty dopey, and so do most of their “amazing new innovations,” but Paul has done yeoman’s work reporting on the drudgery. Good luck with the Diet Coke-kicking! I kicked a bad soda habit for Lent several years ago and it was a great move.

  • Casey Hart | April 4, 2012 at 12:30 pm |

    A few things:

    1. It seems like the pants stripes on some teams are thinner, especially the Chiefs and possibly the Cowboys, Redskins, 49ers and others. Inconsistency on thickness from jersey to pants to socks on KC looks bad. Maybe these stripes shrunk before, but I think the change is new.

    2. Paul’s photo shows the Steelers jersey with part of the striping missing (the black-white-black in the bottom of the yellow section), a potential huge eff-up. However, the pics on the Steelers website have the full striping, as did the jersey Big Ben was wearing.

    On a related note, I disagree strongly with Paul and love the tiny, almost capped jersey sleeves. I remember thinking a long time ago, that long jersey sleeves look silly. This obviously shouldn’t come at the expense of having matching striping on every jersey. On another related note, I hate the Steelers.

    3. The similar issue with the 49ers sleeve striping is obviously much worse, to the point of embarrassment. I wonder if they’re trying to get rid of the three stripes. Looked for the retail version on the NFL and 49ers stores and couldn’t find one.

    4. This is obviously a huge missed opportunity for Titans and, to a lesser extent, the Broncos. It would have been easy for Tennessee to change to something that looks decent right now, but maybe a little harder for the Broncos, who need an overhaul of their whole visual identity. Then again, maybe the start of the Peyton era would have been a good time for that. At least the navy unitards are gone.

    5. The Seahawks uniforms are an unbelievable downgrade. I, in all seriousness, expected so much more out of Nike. The design lacks any creativity or character.

    6. I’m encouraged by the Bengals mannequin wearing white pants. I’m very discouraged by the Bengals website and Nike PR materials featuring the black pants (which somehow look better, perhaps more matted, but are still stupid).

  • Casey Hart | April 4, 2012 at 12:32 pm |

    Also, to have such a huge event for such insignificant changes is completely silly, but it’s hard to blame Nike or the NFL, because media outlets and players on Twitter are eating it up.

  • Mike Engle | April 4, 2012 at 12:48 pm |

    AND NOW FOR SOMETHING COMPLETELY DIFFERENT
    This is Part 1 (of 2) of my survey of the best local and most unique food items at Major League concession stands. Part 2 will be published tomorrow. Thanks to everybody who gave me leads.
    -MBE

    • Jim Vilk | April 4, 2012 at 2:33 pm |

      Thanks! Good stuff, Mike.

      Back in the day, I could have finished off a Champion Dog by myself (minus the onions). From time to time, my brother and I used to eat our height in footlongs at the ballpark, which is roughly the same amount of food. These days it costs too much and my metabolism’s changed, so someone else can try eating a whole one. Good luck.

    • DenverGregg | April 4, 2012 at 5:00 pm |

      I presume someone’s already clued you in to the Rocky Mountain Oysters available at Coors Field.

      • Mike Engle | April 4, 2012 at 5:20 pm |

        Part II runs tomorrow, hint hint… ;-)

  • nobody | April 4, 2012 at 12:58 pm |

    I never noticed it until now, but the bottom of the “F” in the NFL logo not lining up with bottom of the shield really bothers me.

    • Paul Lukas | April 4, 2012 at 1:01 pm |

      Yeah, it’s a really odd choice that they made when redesigning the logo. The old version had the serif tucking into the shield point quite nicely. I’ve never understood why they changed that aspect of the design.

      • EMD | April 5, 2012 at 9:15 am |

        The old L mimicked the shield outline quite nicely, too.

        I really liked the alterations to the stars and football, but I thought the type was too distinct and instantly-NFL to change.

  • TOMtiger | April 4, 2012 at 1:15 pm |

    anyone know if the NFL teams will have multi-color helmets like the ncaa teams are doing (ie va tech, oregon)?

    i could totally see nike having the colts wear a blue helmet with a white horseshoe, or titans with navy helmet, or bengals with a inverse color stripped helmet

    • Mike Engle | April 4, 2012 at 1:19 pm |

      Nope. NFL uniform rules dictate that because helmets are valuable licensing logos, teams are only allowed one “standard” helmet design. (Special designs are allowed for throwbacks only, in order to complete the throwback look.)

      • Brinke | April 4, 2012 at 8:57 pm |

        I’ve always been an advocate of this. And just because the “rules” say it can’t be done—-remember, the NFL is a marketing driven entity.

        If I can make 200 selling a gold Niners helmet, but 400 doing a red one AND a gold one–doubling the revenue–which do I do?

        Love Nike or hate them- they’re in a rare class when it comes to, as Paul says, moving the needle. Right there with Apple. Next time, look at the attention the next iPad gets. Same deal.

        • Phil Hecken | April 4, 2012 at 10:39 pm |

          didn’t the new iPad come out like 2 weeks ago?

          or did i miss that

        • JimWa | April 5, 2012 at 12:27 am |

          well, the new iPad did … and the NEXT iPad comes out in like 15 minutes.

        • Jay | April 5, 2012 at 3:44 am |

          It’s amazing how efficient slave labor can be

  • Wayne | April 4, 2012 at 1:17 pm |

    Anyone else notice the beautiful display of socks on the mannaquins, how they are uniform, and nice? One can only hope that some of the players noticed this.

  • Grant | April 4, 2012 at 1:20 pm |

    Paul,
    I don’t think you understand the New Technology of the pants. The teams that didn’t take the new Tech did it because of the metallic color in their pants. Because of the Moisture Wicking and this new Wet/Dry and Cold/Hot technology they don’t have a Metallic solution for the colors. Thus, anyone with New Tech pants will NOT have the metallic. If they are still Metallic, they still have the Old Tech.

    • Paul Lukas | April 4, 2012 at 1:32 pm |

      Yeah, except the Cowboys appear to have metallic pants but are still using the “new tech” mesh striping.

      The Packers don’t have any metallic anything, but they’re using “old tech” pants, including the striping.

      It’s not as straightforward as you’re making it sound.

    • Tom V. | April 4, 2012 at 2:16 pm |

      This will make for an interesting study. According to Nike then every time a new tech team plays an old tech team, the new tech team should win.

      Unless there’s the very low odd outside chance it’s all bullshit.

    • Keith S. | April 4, 2012 at 2:47 pm |

      I don’t buy this explanation. Nike outfits how many collegiate programs? And of those hundreds of programs, there are plenty that have metallic pants.

      As I mentioned yesterday, Colorado just went to a more metallic gold to match their helmets, and it’s Nike technology (moisture wicking).

    • Andy | April 4, 2012 at 3:59 pm |

      It’s true that it’s not cut and dry, but basically, metallic pants are being presented in a standard pant template, not the one we’ve seen as part of the Pro Combat uniforms. Some teams did incorporate the mesh insert, though. Some teams elected to use the standard pant regardless of the metallic issue, and some even eschewed all traces of new tehnology and even rejected the mesh panel. Long story short, there’s not a cut and dry guide to these uniforms. The teams told Nike what they were open to, and Nike’s manufacturer did what they were told. Each one is pretty custom.

  • Philly Jason | April 4, 2012 at 1:40 pm |

    NOOOO…….Outmania Delayed!

    Say it aint so!

    http://hardballtalk....

  • Keith S. | April 4, 2012 at 2:00 pm |

    Paul, I applaud your efforts with the Diet Coke. I tried to join you, I really did. But a day was as long as I could go. I gave in to a 20oz bottle yesterday afternoon.

    I’ve been a Diet Coke-a-day drinker for many years, and being that it’s my only real vice, I guess I’m powerless to it. But, I’ll keep pulling for you!

  • Dan | April 4, 2012 at 2:07 pm |

    So, if the Panthers aren’t taking the new technology, what exactly are their jerseys made of? Is it not the same material used in the breathable portions of the other teams’ jerseys?

  • Josef | April 4, 2012 at 2:10 pm |

    What is flywire technology? I can’t seem to find out what it is, other than lines in the collar area? What is it and what does it do?

    • Paul Lukas | April 4, 2012 at 2:40 pm |

      You’ve just figured it out all on your own.

      • Christopher F. | April 4, 2012 at 2:43 pm |

        Really? All kidding aside… what is Nike’s corporate mumbo-jumbo explaination? Even if its BS, I’d like to hear it. If only for laughs.

        • Corey | April 5, 2012 at 2:58 am |

          My understanding from what I’ve read and from owning shoes with flywire is that the flywire allows you to use lighter materials without compromising the integrity or strength of the the shoe. In the collar it basically allows the use of the much thinner non-absorbant material the jerseys are made of so that they don’t tear if someone is dragged down by the collar.

  • Cort | April 4, 2012 at 2:17 pm |

    “Somewhere in the Nike offices, there’s probably an exec whose sole job is to convince the Browns to adopt a helmet logo.”

    I think about this guy, a lot. He’s older, old enough to be the father of most of his coworkers. His hair is immaculate, and he’d rather show up to work naked than in cargo pants and an ironic t-shirt, like the rest of them. He drinks, more since the divorce, more still since the introduction of the Combat line. Long ago, he was a talented designer, an artist. Now he’s just a shill, Willy Loman pushing spandex football jerseys and overpriced shoes.

    He thinks a lot about Death.

    • Keith S. | April 4, 2012 at 2:50 pm |

      And he mumbles a lot. Every now and then he can be heard saying “in my day…” under his breath.

      He likes his coffee black, and gets pissed off every time he sees someone drinking a “fancy” coffee.

      • concealed78 | April 4, 2012 at 2:59 pm |

        Nobody NEEDS fancy coffee.

        Actually I think the people who want the Browns to have a helmet logo are under 30. You know, those who don’t remember life without Internet, do all their banking online, never seen a rotary telephone or booth, or eaten fast food burgers out of styrofoam boxes.

        • Cort | April 4, 2012 at 6:20 pm |

          That’s the point. You’ve got all these horrible punk kids, who have never heard of Brian Stipe, let alone Otto Graham, playing their video games and sexting one another, and they can’t think of a thing to give ol’ Gil to do, because he keeps pushing concepts like sleeves, and jerseys that don’t make offensive linemen look like they’ve been shopping at Dancewearforbiggals.com, so they give him something easy, something self-evident, a slam dunk: put a logo on the Browns helmet. And he’s thinking about the elegant simplicity of the orange, and Paul Brown, and Jim brown tearing through a defense on a perfect October afternoon, and the punks are thinking about something aggressive and paradigm-shifting, preferably with sharp teeth and a scowl.

          No wonder he drinks.

        • Phil Hecken | April 4, 2012 at 8:45 pm |

          “You’ve got all these horrible punk kids, who have never heard of Brian Stipe”

          ~~~

          who the fuck is brian stipe?

        • EMD | April 5, 2012 at 9:17 am |

          Michael’s brother.

        • Cort | April 5, 2012 at 11:53 am |

          When he’s boozy, his “s” sounds come out as “st” sounds.
          Sipe, Stipe — either way, the punks have never heard of him…

    • Bernard | April 4, 2012 at 6:34 pm |
  • NotOsama | April 4, 2012 at 2:21 pm |

    Any idea if Nike is doing any throwbacks or alternates this year?

    • Simply Moono | April 4, 2012 at 2:51 pm |

      Steelers will have a new throwback uniform this year, and Washington is said to have something in the works.

  • ChrisH | April 4, 2012 at 2:27 pm |

    It’s probably just the helmet used for the unveiling, but isn’t the head of the cardinal tilted down a bit too much?

    http://farm8.staticf...

    Is this normally done to ensure that the decal fits and avoids the holes in the Riddell helmets?

  • Paul Lukas | April 4, 2012 at 2:41 pm |

    Just confirmed that the Cowboys ARE wearing the Nikelace. Press handout I was given had incorrect info. I’ve adjusted the table accordingly.

  • Pat | April 4, 2012 at 2:53 pm |

    First off I want to say love the table. It was really easy to use and get all of the info from.

    Noticed a few things.

    Could this be why the Eagles didn’t go with the new fabric, check out the difference on the Jets unis.

    http://farm8.staticf...

    Chiefs sleeve stripes are actually showing now.

    http://farm6.static....

    Steelers are missing a part of their striping.

    new: http://farm8.staticf...
    old: http://www.nfltouchd...

    • Paul Lukas | April 4, 2012 at 3:31 pm |

      First off I want to say love the table.

      Thanks, Pat. First time in years that I’ve included a table on the site, and I’m really happy with the way it came out. Fun to make, fun to look at, and functional. A win-win-win!

    • Corey | April 4, 2012 at 8:32 pm |

      The Steelers were missing part of their striping on the mannequin but not in the pictures on facebook. https://www.facebook...

  • Simply Moono | April 4, 2012 at 3:13 pm |

    In terms of embracing the new technology while keeping the integrity of the overall design, the Steelers were the one team to get things right. New Speed Machine/Elite 51 jersey and pants without the Flywire collar. For next year, I think that all teams should go with the Speed Machine/Elite 51 jersey top template without the Nikelace, and go with the new padded matte pants (or if they want to stick with the shiny pants, they should use the mesh panel, as shown with the Buccaneers.

    The Giants and Colts also look great, and are probably the only two teams with the Nikelace that look good.

    The reason that the Texans have a giant collar is because they’re using the Flywire collar template without the actual Nikelace wires. Here’s a better shot of it with Andre Johnson.

    One more thing: I wouldn’t take those mannequin examples for gospel. The floor models shown on them look like shit, but I think we should wait to see what they look like on the field before we pass final judgement.

    • Wheels | April 4, 2012 at 3:32 pm |

      So the Texans have that giant collar template, without the Nikelace? It really looks bad.

  • Trevor | April 4, 2012 at 3:22 pm |

    I disagree about the Chiefs sleeve-stripes. They’re as perfect as it can get in this day-and-age where there’s no longer sleeves.

    I was seriously worried that Nike would screw this up, but I think these new ones hearken back to our originals.

    http://www.itsalread...

    They brought back the thicker white stripes surrounding the gold stripe, and I can live with the red underneath as long as the stripes are back. Seeing o-linemen completely cut them off, or just make them smaller, has made me cringe over the years.

  • Paul Lukas | April 4, 2012 at 3:29 pm |

    Chiefs clarification from Nike: No Nikelace on-field, but yes Nikelace at retail (which seems very odd).

    • Christopher F. | April 4, 2012 at 3:51 pm |

      So this whole show was really to showcase retail uniforms, and not on-field uniforms?

    • CrazyAnna | April 4, 2012 at 5:54 pm |

      Odd and mysterious. How can Nike call it technology when it’s on a retail only product? Pretty much confirms the gimmicky aspect of it all. :-/

  • Andrew L. | April 4, 2012 at 3:34 pm |

    Just noticed Nike’s own website has the wrong Seahawks logo. Seems like a major oversight seeing as swoosh spearheaded the new design. http://store.nike.co...

  • Laci Kerr | April 4, 2012 at 4:02 pm |

    Fantastic job by Nike.
    The Reebok jersey was the same Sandknit/Ripon/Wilson/Powers material that hadn’t changed in 30+ years.
    I picked up the new Nike jersey and pants.
    Unbelievable technology and construction.(2/3 lighter then the Reebok relics.Water proof pants.The twill was resilient as well)
    For those who long for the glory of days of durene do me a favor and throw away your computer and have Paul mail out a monthly newsletter sans advertising.
    Please forward him your self addressed envelopes as well.

    It’s called evolution..

    What a bunch of hypocrites.

    • Andrew L. | April 4, 2012 at 4:14 pm |

      There’s nothing hypocritical about wanting to maintain the traditions of your team, or wanting the team you love to look its best. The new fabrics and such are good, but in my experience it doesn’t really matter whether it’s Nike, Reebok, or even Canterbury, or Le Coq Sportif. The “technology” is neither here nor there, though, it’s just the idea that these retailers want to impose their marketing vision on our teams through *their* design, logo creep etc. Sometimes they get away with it (Vikings, now Seahawks) and sometimes they don’t (Packers, Cowboys).

    • Carolingian Steamroller | April 4, 2012 at 4:52 pm |

      So Laci, how long have you been employed at Nike?

    • Mike V. | April 4, 2012 at 5:00 pm |

      No Kool-Aid for me thank you. Laci seems to have had enough for everyone.

    • Brinke | April 4, 2012 at 8:59 pm |

      Haven’t been here much, have ya.

  • Paul Stave | April 4, 2012 at 4:03 pm |

    So the Seahawks got a fashion makeover from Nike. Now they look like the Nikegon Ducks. Just add the clown nose and clown shoes and and the looks is complete. Hope you ladies enjoy your new Sunday best.

    Paul Stave
    Cheney WA

  • Laci Kerr | April 4, 2012 at 4:07 pm |

    What are there..10 adds on this site.

    Hope Paul charges a nickel a piece like the Good Ole days?

    • Andrew L. | April 4, 2012 at 4:16 pm |

      Paul and Co. aren’t opposed to advertizing in general and have addressed this issue numerous times (http://www.uni-watch...). Please read up before you troll.

      • Tim E. O'B | April 4, 2012 at 4:18 pm |

        Don’t bother responding to comments that put periods after questions and question marks after statements.

    • Mike V. | April 4, 2012 at 5:18 pm |

      0 for 2 Laci

    • Phil Hecken | April 4, 2012 at 10:27 pm |

      question is…

      does laci still charge a nickel?

    • Mike V. | April 4, 2012 at 5:02 pm |

      quantity < quality

  • nobody | April 4, 2012 at 5:59 pm |

    Jimmy Comerata of the Diamondbacks was batting in the bottom of the 6th and he was wearing a Rawlings BP jersey.

  • Ryan | April 4, 2012 at 6:05 pm |

    The panthers shoulder striping appears to be different. Look at how they look on Cam Newton last year http://i52.tinypic.c... vs the stripes on Deangleo Williams at the unveiling http://cdn.nicekicks...

    • Simply Moono | April 4, 2012 at 6:13 pm |

      Nope. That’s DeAngelo’s preferred cut. Look here: (http://helmet2helmet...)

      Same cut and everything, but with Reebok.

      • Ryan | April 4, 2012 at 6:46 pm |

        Thank you for finding that, I had never noticed they could have completely different shoulder striping based on cut. Seems like that would be something that shouldn’t happen as it makes it appear like a completely different jersey just based on fitting

  • Yancey | April 4, 2012 at 6:44 pm |

    Anytime you get witdrawal headaches take a excedrine, or anything with caffeiene.

  • Ryan da Bearfan | April 4, 2012 at 6:53 pm |

    The NFL shield logo is now a plastic chip? I wonder how many of those will fly off during a game?

  • Matt Herren | April 4, 2012 at 7:03 pm |

    Knowing the quality of OJ in such situations… you would have been better off with the Diet Coke. Try water bud, it’s the only way to truely kick the habit. For assistance, let me suggest the SodaStream. Even if you occasionally add syrups to the carbonated water, the caloric intake is vastly reduced.

  • Ryan da Bearfan | April 4, 2012 at 7:14 pm |

    Uni-watch, thanks for the coverage during the last couple of days. The Bears jersey update grew a little more on me today. I just hope the plastic NFL shield chip doesnt appear on their $100 jerseys.

    Every time I hear about new technology and sports uniforms, I think of Y.A. Tittle’s SI cover with the cabinet door handle bolted on the side of his helmet….

  • Sam D. | April 4, 2012 at 7:21 pm |

    The Marlins’ white unis look really sharp in game action! It’d be cool if they wore orange hats and sleeves with them as well.

    It also looks like the Cardinals are wearing a new kind of helmet. The helmets have vents in the back and look new and extra shiny. Did I miss something about new helmets being introduced this year?

    • Sam D. | April 4, 2012 at 7:24 pm |

      I also hate the practice of World Series Champion patches. Are they Cards going to wear those all year the way the Giants did last year? Is this turning into a tradition??? Meeehhh.

      • Brinke | April 4, 2012 at 9:01 pm |

        Could not stand the fact they wore them all year. LOOK AT ME, LOOK AT ME.

        Opening day, fine.

        The Giants WS thing last year turned into one big hangover.

  • Brian | April 4, 2012 at 7:33 pm |

    Beltran and Holliday are wearing a new type of helmet. It looks a lot like the standard helmet except with some vents in the back. It looks like it might be a skimmed down version of the s100. I hope it is. It looks great, so much better than the orginal s100

  • Phil Hecken | April 4, 2012 at 7:35 pm |

    Play Ball!!!

    (yeah, i know i’m late, but i just got home)

    • Tim E. O'B | April 4, 2012 at 7:49 pm |

      The Marlin’s Park wall has the distance in feet and meters, does any other stadium do this and I just haven’t noticed?

      • Phil Hecken | April 4, 2012 at 7:53 pm |

        dude…

        skydome???

        • Tim E. O'B | April 4, 2012 at 7:56 pm |

          HA! Nice Google job. Yeah, but are the meter numbers in Miami just for the large hispanic/cuban fans?

        • Phil Hecken | April 4, 2012 at 7:58 pm |

          i didn’t google that slapnuts, i’m a beisbol fan

        • Tim E. O'B | April 4, 2012 at 8:00 pm |

          I meant I found the exact same image whilst googling.

      • Tim E. O'B | April 4, 2012 at 7:55 pm |

        ok, Toronto seems to, but Canucks work in meters, so that makes sense
        http://3.bp.blogspot...
        http://i.thestar.com...

        • Wheels | April 4, 2012 at 8:07 pm |

          In the Great White North, they work in metres

      • Brinke | April 4, 2012 at 9:02 pm |

        Back in the day, the Reds @ Riverfront did it for like a week. “In the future, we’ll change over to metrics.”

        Riiiiiight.

    • Chicago Shep | April 4, 2012 at 8:36 pm |

      I wrote this blow, but I’ll ask again here…

      Is Miami catcher John Buck’s goalie-style paint scheme new for Opening Day, or has he been wearing this look before?

      • Chicago Shep | April 4, 2012 at 8:37 pm |

        “Below…not blow” =)

    • concealed78 | April 4, 2012 at 9:00 pm |

      It doesn’t feel like Opening Day without the parade & first game in Cincinnati, but I’ll take it. Also apparently MLB has the one-game home series now.

  • Phil Hecken | April 4, 2012 at 7:48 pm |

    and oh yeah…i HATE the cards wearing blue caps on the road

    best part of spring training is seeing red caps/helmets on the road

  • hgmercury | April 4, 2012 at 8:18 pm |

    I did not expect nike to make any major changes to the nfl uniforms, however, I did expect minor changes to a few of the teams uniforms. For example, I expected the Chicago Bears to move their tv numbers up to the shoulders and move the three stripes further up the sleeves. I expected that the Washington Redskins would do the same thing with their tv numbers and move the two broad stripes further up the sleeves. I also believed that Redskins would get gold pants with the two broad stripes on each side of the pants because their general manager, Bruce Allen, liked the gold pants and may have waited to have the stripes match the pants when nike took over. Instead the Redskins choose to keep the uniforms the same. Finally, the Kansas Chiefs surprised me and moved their tv numbers to the shoulders.

  • Chicago Shep | April 4, 2012 at 8:34 pm |

    I was out of the country for most of Spring Training…

    Did John Buck of the Marlins wear a goalie style mask complete with the goalie-style paint job all Spring, or is this a new look tonight?

  • Phil Hecken | April 4, 2012 at 8:54 pm |

    9 outs to go

    • concealed78 | April 4, 2012 at 9:19 pm |

      faux pas…

    • Ryan | April 4, 2012 at 10:10 pm |

      Go Cards!

  • Steven A | April 4, 2012 at 9:47 pm |

    Any word on a patriots alternate uniform?

    • Brinke | April 4, 2012 at 10:33 pm |

      the bigger question is……
      where’s the Patriots hoodie with BB front and center?

      They should just MAKE one with the sleeves chopped off.

  • Andy P. | April 4, 2012 at 10:01 pm |

    Haven’t seen this brought up but the NIKE Elite 51 is in reference to Nike co-founder Bill Bowerman’s jersey number he wore when playing football.

  • lemonverbena | April 5, 2012 at 1:44 am |

    Some great color pics from 1976-plus on the Seahawks team site: http://blog.seahawks...

  • AKT | April 5, 2012 at 7:16 am |

    They cut part of the Steelers shoulder strip off. http://farm8.staticf...
    Another detail they screwed up.

  • aric | April 5, 2012 at 2:18 pm |

    hopefully the bears go back to navy throwback with orange numbers not the orange mess of last year

  • rantanamo | April 6, 2012 at 3:57 am |

    Its interesting to read a lot of the resistance to some of Nike’s technology that has been used for basically 4 or 5 years in college and high school football, while the NFL was stuck with Reebok and their basic designs that left college football 10 years ago. Even Addidas surpasssed them years ago in football design. The era of shiny pants and jerseys ended in the early 2000s. The era of material piping ended years ago. Heck is seemed to take forever for the NFL to adopt different helmets. I find this an interesting culture since other sports are very quick to stay up with the most recent equipment technology.

  • David R. Jackson | April 7, 2012 at 11:18 am |

    I’ve seen the picture, and that matte mustard color of the 49ers’ new pants seems rather close to an old school “old gold” pants color.

    Could this help bring about a widespread return of “old gold” to football uniform pants?