NHL conference championship merch leaked yesterday. And that prompted several readers to raise a point about the Lightning. Gordon Fall summarized it best:
As you know, the Lightning are introducing a new logo for next season. They’re already using it everywhere but on their uniforms, which has created some confusion.
Take the NHL conference championship products, for example. The new logo is featured on the locker room T-shirt, the commemorative beer glass, a framed autograph piece, a pennant/pin set, and keychain.
And the Highland Mint gold coin features the new secondary logo, which will be used as a shoulder patch on next year’s uniform.
You’d think the NHL would be on top of something like this.
You sure would. And as reader Jay Winkler points out, the new logo is shown on the Lightning’s web site, and the site’s background image — partially visible in the left and right margins — is a photo of a player wearing next year’s uni, even though the team has never worn it on the ice.
All of which raises a few questions. For example: What’s with the inconsistent logos on the merch? If you’re gonna use next season’s logo and uni design in so much of your branding, why not go ahead and wear them now? And what’s the point of unveiling next season’s logo in the middle of the current season if it’s just gonna cause confusion?
Are there any other examples of teams doing a mid-season unveiling for the following year’s uni? I know the White Sox did a late-season unveiling in 1990, and even wore their ’91 home uni for the final few weeks of the 1990 season. Any other examples?
Spring cleaning reminder: I still have a few T-shirts featuring a logo based on a certain team and a certain protein-based foodstuff. If you’re interested in purchasing one, get in touch.
Uni Watch News Ticker: Players are complaining about the balls at the French Open. … Dan Gustafson has a cool site devoted to hockey infographics. “My favorite one so far is probably this one,” he says. … Uniform historian Dave Grob has written a good article about MLB’s transition from flannels to knits. … “Logo creep has found its way to a wooden stool at my child’s doctor’s office,” writes Bob Delano … Patrick Newman has put together a report on Japanese baseball uniforms. … Several readers have noted that Colby Rasmus of the Cards has been going high-cuffed for the past few days — sort of. His pants are at a weird in-between length, and he’s apparently wearing solid-red hose, instead of the team’s usual striped socks. … Just what the world, uh, needed: a brief history of Zubaz (with thanks to Aaron Parrish). … Very nice stirrups being worn by New Mexico State (with thanks to Ward Black). … I didn’t see The Black Swan. If you did, you’ll probably appreciate this Black Swan-themed soccer kit more than I do. Further info here … Always good to see new pin-up art by Rob Ullman. … Still more Rockies undershirt shenanigans. That’s Seth Smith, with his uni number on one sleeve, the Nike baseball logo on the other, and his nickname on his chest (big thanks to Steve Foster). … Here are the caps that will be worn for some throwback games this next month. … Reprinted from yesterday’s comments: The 49ers are adding a memorial helmet decal for Joe Perry. Too bad they didn’t incorporate his unique facemask into the design. … Here’s a shot I hadn’t seen before of the Hollywood Stars’ shorts (big thanks to Jonee Eisen). … Want to see something amazing? Go to this auction and check out the photos of the striped sweaters that are being sold along with the uniform. Obviously, those sweaters were never worn with the baseball uni — they look more like hockey sweater blanks — but they sure are gorgeous. … If you’re gonna take a Sharpie to a baseball cap, you might as well go all in (with thanks to Matt Aballi). … Here are the uniforms for the Atlantic League All-Star Game. “Ugh,” says Dan Cichalski. … You know what’s really fucking cool? Hats made from hockey socks, that’s what (awesome find by Dan Patterson).