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BFBS in Auto Racing?

danica patrick

By Phil Hecken with Rob Caplette

Back before Paul began his month-long R&R away from Uni Watch, I asked of the readers if they were interested in having any topics covered during Paul’s absence which might not otherwise get much “face time” at UW. Almost immediately, I was approached by Rob Caplette, who posts in the comments as “Inkracer,” and who has quite a passion, as his monicker might indicate, for motorsports. He thought that Indy & NASCAR kind of get the short shrift (and they do) around here, so I asked him what he had in mind, and would it tie into uniforms. He wrote back, “I realize that there doesn’t seem to be a big market for racing in Uni-watch, but since the start of the BFBS entries, I’ve thought it would be interesting to take a look at BFBS in racing, mainly because BFBS in racing isn’t as clear cut.” Intrigued, I told him I know about as much about auto racing as I do about macroeconomics in the global marketplace, which is to say, not much.

I thought it might make for an interesting column, and when he basically offered to write and research the entire article, I agreed. So, dear readers, sit back and join with me as we take a look at the underappreciated sport of auto racing, and one man’s journey to discover whether the evil that is “Black for Black’s Sake” has infiltrated that sport. Here’s Inkracer:

~~~

In the previous BFBS entries it has been fairly clear cut, either Black is a team color or it isn’t. Let’s take a look at a Uni-medium where that line is blurred a bit: Auto Racing. What makes BFBS in racing? Is it the colors of the team itself? Is it the colors that the sponsor uses? What about multi-car teams, do they get a BFBS pass, simply because they have one car where black is okay? How about when the team owner made his name in mostly black cars? How does what the Pit Crews wear fall in with BFBS, and how does that affect the cars? Would this be okay when the Pit Crew wears this?

Since this is looking more at what exactly is BFBS in racing, instead of BFBS throughout the history of racing, all of my examples are more recent, with the oldest ones being Dale Sr, and the Newman/Haas IndyCars of the Mario and Michael Andretti years, and the rest of the examples being liveries from the current season. One last note before we dive into the BFBS fun, in the cases where the team spans multiple racing disciplines, I am only looking at the team history in the one area I’m talking about. Penske running a black car in Nascar doesn’t justify running black in IndyCar.

We will start off looking at Dale Sr.’s GM Goodwrench livery. I think that Dale Sr. is a good example of just how difficult it can be to determine Racing BFBS. The Goodwrench is typically written in black text, though I feel that GM Goodwrench’s should colors come more from the “GM” part of their name. From this point of view I’d call it BFBS. But when the mechanics were this it makes sense to run a black car, as the mechanics should be the most recognized people for GM Goodwrench. So black does make sense for the other Man in Black.

Next let’s look at the interesting transformation of the Newman/Haas IndyCars, made famous by Mario and Michael Andretti. The cars started out looking like this then slowly changed to this (eventually going all the way to full black, already pictured), with this in between. While Kmart doesn’t have or use black in their logo, Havoline has always had a history of black liveries. Given Texaco/Havoline’s history of using black in their sponsorship, I would call the Newman/Haas IndyCars (and the Yates and Ganassi Stock Cars) Not BFBS.

Next we turn to this years F1 grid, where there really isn’t too much black, with only 2 teams running black as more than just an accent. But both teams that use black I feel qualify for BFBS. The first team we’ll take a look at is the Virgin Racing. The name comes from the title sponsorship of the Virgin empire. When you’re sponsors colors are red and white, with black used as a highlight, to make black the primary color of your car and driver uniforms is BFBS. The second team is the Renault F1 Team. The team has a history of yellow, blue and light blue. With the recent change to yellow, white, orange, and dark blue. The yellow and blues actually go back a bit further as well. Since the ING sponsorship left the Renault team amid scandal, making the addition of black appropriate, but BFBS none the less.

Turning now to Nascar’s Cup series. Because of the sponsorship explosion that Nascar has undergone, I’m going to stick with the primary liveries. The first car is the Aflac sponsored car of Carl Edwards. Since there is no black in the Aflac logo, and Carl runs both a black and a silver livery, it’s BFBS. The next car, and probably the car with the biggest BFBS infraction in Nascar, if not in all of racing. The FedEx sponsored car of Denny Hamlin (also here, here, and here). The last of the cars that I feel definitely fall into BFBS category is Jeff Gordon’s Dupont and National Guard cars. There are two cars on the maybe BFBS list in Nascar. Jamie McMurray’s Bass Pro Shops car, black is only a highlight color on the Bass Pro Shops logo, but there is a history of black in Bass Pro Shops’ sponsoring history. Mark Martin’s Go Daddy car is the second maybe BFBS car, as what is behind the logo seems to dictate whether Go Daddy uses black or not. Three cars use black and fall into the not BFBS category. They are Ryan Newman’s Army car, Jeff Burton’s Caterpillar car, and Brad Kesolowski and his technically Penske, but actually Verizon Sponsorship.

Finishing up with the IndyCar series, let’s start with the cars I would consider BFBS. Starting off we have Simona De Silvestro and her Stargate Resistance sponsorship. From my research for this, it appears that StarGate Resistance is a video game. There is no black in the logo, and in all honesty, the whole car livery doesn’t really make sense to me, it seems that the livery was put together before the sponsorship was in place. Next we have Ryan Hunter-Reay and the interesting case of his Izod and Ethanol sponsorship. He is the poster boy for Izod, who is now the title sponsor for the IndyCar Series. He also inherited the Ethanol sponsorship after a practice wreck killed the driver they originally backed. Despite this backing, he still struggles to find rides each season. Next up is Justin Wilson and his Z-Line sponsorship. Like with Fed EX, Z-Line seems to have added the word “racing” and the color black and called it a new logo. It’s just lazy and complete BFBS, in my opinion. Now onto Rafael Matos, who has sponsorship from HP, McAfee, and the US Air Force. Interestingly Matos last year was sponsored by the Marines and the Air Force, yet there was no black on last years Air Force car. I think there is a better argument to use black on the car last year, as it would have tied the 2 cars together. We close out the definitely BFBS section with Dan Wheldon’s Indy 500 Livery with National Guard sponsorship. The Maybe BFBS list is gets a little interesting. We have a Go Daddy car on the list again. Since Danica joined Andretti’s team, she has a history of black where black may or may not be a color of the sponsor. Personally, I don’t think that black really works for Danica as much as it worked for Dale Sr. Now we turn to the unsponsored cars of Helio Castroneves and Ryan Briscoe. Penske Racing’s logo has been mostly black, but it is currently white on the webpage. Penske does have some history with black cars. Having run the cars black in the IRL race prior to his return to Indy, while he was still racing in CART. The current cars, while primarily unsponsored, have secondary sponsorship from Verizon. So it’s still a tough call on whether they are BFBS.

There are three cars in the series that aren’t BFBS, they are Will Power with Verizon, Marco Andretti with Venom Energy and Alex Tagliani and his Bower & Wilkins sponsorship.

That’s my opinion. What’s your take?

~~~

Thanks Rob, for that in depth look at BFBS in racing. I had no idea it was so pervasive, and I’m sure the readers were equally bereft of that knowledge until just now. What say you readers — the floor is yours.

~~~~~~~~~~

Collector's Corner 2 Collector’s Corner, by Brinke Guthrie

• Check out Brownie on this 1948 Browns Media Guide.

• Ladies & Gentlemen, your 1940 Philadelphia Athletics. (Is that Connie Mack?)

• Whoa, over 200 media guides in one shot.

• Just outstanding NFL posters by Dave Boss. Seller has a few up.

• Couple of Expos submissions from Andrew Mocella: a Raines jersey/pants set and Expos pennant.

• Great NFL 50 patch. I remember seeing it for the first time on this very SI cover.

• The hair, the mustache, the white Adidas kicking shoes. This screams “1976 Niners.”

• Had one of these ’74 NFL Media Information Guides. Always got Prolog, too. That’s all ya needed for the season.

• This looks more like an Elvis sweatshirt than one for Derek Sanderson of the Bruins.

• Lookit these 70’s NFL magnetic standings boards.

• A ’72 Virginia Squires program featuring some rookie named Erving.

• I distinctly recall this ’75 Topps card of Brent Strom and how horrible the artwork was. “Can’t they do better than that???”

~~~~~~~~~~

Uni Watch News Ticker: First up today is Gibby Davis (now residing in Bangkok!), who recently spent 6 months in Australia and got himself hooked on Aussie Rules (AFL), saw this special guernsey that the Essendon Bombers are planning to wear and thought we’d be interested. Seems to be a PSA uni. … Terry Duroncelet found this ‘Bama logo on Chris Creamer’s site, and noticed that the ‘e’ in “Crimson Tide” was missing. Terry sent the link “to prove my clame.” (sic) … Interesting question from Walter Young (the “FormerDirtDart”) who noticed this sale and asks, “Is this a sign we will be seeing new batting practice jerseys for the 2011 season?” … Still more on those out-of-state license plates from Zane Tuck who notes some that North Carolina offers: Auburn, Clemson, Georgia Tech, Purdue, Florida, South Carolina, and Virginia Tech. There’s also a whole mess of NASCAR tags (for individual drivers). … Benji Cauthren saw the link in yesterday’s post about potential new uniforms for the UNC football team. “I think this has been covered by you before (several months back). The helmet and uniforms were some prototypes sent by the NIKE people to Butch Davis and the team and may not even see the light of day this season or ever. I think someone snapped a photo of them and put it on Twitter a while back and people started buzzing about it. But I think the coach admitted NIKE sent them to see what they thought of them, and also to show off to recruits to get them excited. As you’ll see from Friday’s media day, the traditional look is still the primary uniform.” … John Muir simply states, “Romo’s Bitch.” … Yancy Yeater discovered the MM Bolding site and reminds us, “Don’t know if you guys have ever stumbled along this AFL program page but there are some doozies on there.” … Darin Nelson saw yesterday’s link to the ASICS page and points out they have a tab for Ichiro content, from there they have a really cool history of the cleats he has worn throughout his career. … In case you were wondering who was outfitting ND football this year (thanks to Alex Putelo). … Nolan Regan notes “Just a simple showing of what Sam’s Army will be wearing (last night), along with the “new” Nike ball.” … Chris Cruz says the US Swimming Nationals were held last week and the Pan Pacific Championships will be held later this month in my hometown of Irvine, CA and he took a few photos that you might be interested in. A shop was set up for the events and the The International Swimming Hall of Fame had some swimsuits from the the 60s and 70s on display. Other than the massive size and texture differences, the main thing you’ll notice is the amazingly colorful and thematic patterns of each of the suits. You’ll also see some great embroidery and you’ll notice no logo creep (there are Speedo logos on the frames, but not as part of the suits themselves). * US and Canada Olympics suits; * US Olympic suits (closer view); * Japan Olympics suit; * US-Japan Friendship meet suit. These unis are in stark contrast to the very plain black suits that all the athletes wear today. These days the only color on any of the athletes comes from their swim caps. * Michael Phelps with a black suit, black cap, and logo creep; * Colored swim caps; Here are photos of the backs of the shirts (interesting font choice): * Phelps (8); Lochte (1); and Coughlin (5). …Reprinted from yesterday’s comments: apparently Texas Tech has white helmets. Full story here. … Jim Wooley contacted Rob Ullman a while back about arranging for him to do up a sports commission. Here’s a quick background story: “When my wife and I started dating back in the early 90’s, she wanted to get me a special birthday present but really hardly knew a lot about me with the exception of me being a huge hockey fan and followed the Winnipeg Jets. She somehow tracked down a jersey for me (and an authentic one at that). She mentioned this to some friends beforehand and they suggested that, the morning of my birthday she come out of the bedroom wearing nothing but the jersey –which she thought about but didn’t thinking that for some reason I would be more excited about the jersey and not what was underneath! Anyway, I sent Rob some photos of my wife and a description and he did up a commission. Here’s the finished product.” Jim concludes, “Rob is fantastic to work with.” … James Huening adds, “I came across this Derrick Rose/adidas ad. He appears to be wearing a replica jersey (cuz obviously they wouldn’t have enough logos visible if he was wearing a game jersey). I’m wondering if that’s something adidas does with all their NBA guys.” … Marty Hick writes, “You know I love croquet. Check out this old National Geographic cover. I love that the guy with the yellow tie is using the yellow mallet.” … Fans may have been hoping for a possible Expos throwback in Washington yesterday — and they kinda sorta did, as the Nats added the Hawk’s name to their “ring of honor.” Nice to see the Nats acknowleding a franchise that, ya know, they actually have roots to. … Proving what we already knew, Bill Pintsak sends along an article on Clothes Aid Recruiting For Illini Football. … The “other” Mike Hersh points out Navy is testing new uniforms. … Matt Koppelman notes that Riddell has won a patent infringement suit against Schutt. … Manchester United formally unveiled their away shirts reports Patrick Runge, “and, hoo boy, are they UGLY!” … And finally, Terry Duroncelet just wanted to say that the “stirrups arrived yesterday, and they. Are. Awesome. Thanks Comrade Marshall.” He continues, “And to prove that the Revolution reaches across all ages, here’s a picture of myself. Can you guess my age?” I’ll bite — 25?

~~~~~~~~~~

Had a great time at the Mets game yesterday — thanks Paul (and great to meet ya Dan). I must be some kind of a good luck charm for the Amazins, because I’ve been to exactly three games at Citi Field Shea, and EACH TIME the Mets have shut out their opponents — last night Big Pelf outdueled Ubaldo Jimenez in a surprisingly long (time-wise) 1-0 victory. And the Mets wore their home caps at home for the first time in like forever too. Great evening. Good times, good times.

Tomorrow, Paul will have an ESPN column (and he tells me it’s a doozy), so he’s going to have the lede to whet our appetites for the mothership piece. Looking forward to that.

Have a great Wednesday everyone.

~~~~~~~~~~

He’s going to actually say he got beat up by a girl? — Danica Patrick

 

81 comments to BFBS in Auto Racing?

  • Bart | August 11, 2010 at 7:37 am |

    Dan Wheldon’s Indianapolis 500 livery was not BFBS. His car in the previous year’s Indy 500 was entirely camouflage, and (almost comically) there were complaints that the car was difficult to see. The black was added for visibility’s sake at the 2010 race.

    • Inkracer | August 11, 2010 at 10:49 am |

      The black may have been added for visibility, but would the black be any more visible than blue on the normal livery?

      http://www.nationalg...

  • Jeremy Brahm | August 11, 2010 at 8:11 am |

    The original BFBS car was the 1972 Lotus John Players Special
    http://www.encontrac...

    the 1971 version looked like this
    http://grandprixinsi...

    • Inkracer | August 11, 2010 at 8:29 am |

      Except that that JPS cigarette packaging was Black and Gold..
      http://www.old-ads.c...

      • David Pealing | August 11, 2010 at 10:35 am |

        You mean this John Player Special?:

        http://www.saveoncig...

      • David Pealing | August 11, 2010 at 10:36 am |

        Sorry Inkracer, your link to black JPS didn’t seem to work.

        • Inkracer | August 11, 2010 at 10:47 am |

          That’s weird, It’s working for me..

          My link is just an ad for the JPS Cigarettes. As your link shows, were in a black package, with gold lettering.

    • Jeremy Brahm | August 11, 2010 at 12:10 pm |

      1971 John Player Gold Leaf vs. 1972 John Player Special

      Red and white vs. Black and gold

      http://www.cigarette...(red_and_white)_-_Sri_Lanka_and_England

      Yes it was a change in brand, but they were really the first team in F1 with black, which of course tied into the sponsor.

  • Mark M | August 11, 2010 at 8:19 am |

    BTW, the Nats weren’t adding Andre Dawson to an existing Ring of Honor, they unveiled an all new feature at Nationals Park last night.

    It included 18 HoF players who spent substantial parts of their careers either with a Washington team (including the Homestead Grays) or the Expos.

    The discussion of whether or not to include Dawson and Carter made a nice follow-up to yesterday’s throwback column.

    • oilfan | August 11, 2010 at 10:10 am |

      Considering before that – the Natinals pretty much did everything in their power to cut all ties to the Expos – that’s more than the usual slap to the face of Expos fans. That’s pretty weak for a franchise which has pretty much ignored where it came from originally.

      I can understand doing it with the Hawk because the Fish were in town, but even though Gary Carter is the other Expo HOFer, he has never turned down any opportunity to boost his overinflated estimation of his own ego…

      • LI Phil | August 11, 2010 at 10:33 am |

        didn’t kid basically say “i don’t want to go in as an expo” since (paraphrasing) “no one will know who they are” or something?

        i know he totally backtracked on that later on, but the damage had been done…typical

        do expos fans hate carter as much as mets fans?

        • JTH | August 11, 2010 at 10:51 am |

          Isn’t hatred for Gary Carter universal?

          BTW, nice to see Hawk getting into the spirit of all things Natinals. Dig themisbuttoned jersey. Or at least he did a good job of making it <a href=" “>appear to be misbuttoned.

          Also, a big FU to New Era. The logo on the side of the caps is bad enough but blue underbrims? And Majestic: the jersey stripes were never that wide, were they? The number on the back looks way too small, too.

        • JTH | August 11, 2010 at 10:53 am |

          Oops.

          The links seem to work, but that looks like hell so I’ll try that second paragraph again.

          BTW, nice to see Hawk getting into the spirit of all things Natinals. Dig the misbuttoned jersey. Or at least he did a good job of making it appear to be misbuttoned.

        • mike 2 | August 11, 2010 at 11:35 am |

          I don’t think Carter is hated by Expos fans.

          I don’t think he’s as loved as some of the others from that era (Dawson, Raines, Cromartie, Valentine) but he wasn’t hated

          He certainly got a very warm welcome when he came back for one final season in 1992.

  • Brother B | August 11, 2010 at 8:27 am |

    On the Renault, the first F1 entry had a yellow/black livery:

    http://upload.wikime...

    So this makes sense:
    http://www.blogcdn.c...

    • Inkracer | August 11, 2010 at 9:22 am |

      It is fitting that this followed up yesterday’s entry, as we could go on and on about who gets whose history in racing just as much as we can (and did) yesterday.
      Going back through the history of the current Renault team, it actually competed against the old Renault team.
      The Old Renault team competed between 77-85, became an engine supplier for 86 then left all together.
      The Current Renault team’s history goes back to at least 81, when it debuted as the Toleman team, between the 85 and 86 season, Toleman was sold to the Benetton family, then in 2000 Benetton was sold to Renault. Renault kept the Benetton name on the team until 2002.

      • David Pealing | August 11, 2010 at 10:33 am |

        Yes, all that is true, so to follow up Ricko’s point yesterday, as soon as Renault F1 left after 1986, their intellectual property went up for grabs or continues to belong to Renault, one or the other. Either way, the former Renault team (77-86) then bought Benneton in 2000, so the old “franchise” bought the new one. Renault’s Sport division has always worn Yellow and Black for all series, not just F1. The presence of any other colour is only for title sponsors, Blue for Mild Blue cigarettes, Orange for ING banking, etc.

        Rallying: http://www.sportscar...

        Le Mans entry: http://www.flickr.co...

        F1: http://www.paddockta...

        • Inkracer | August 11, 2010 at 10:43 am |

          I do wish that Renault had tried to replicate one of their older, earlier liveries, since I do find the current one very ugly. Their liveries have fallen a long way since http://farm5.static.... both in the looks, and the sponsorship.

          In the end, it just shows that determining these things in racing can be a lot harder than the normal stick and ball sports.

    • Brother B | August 11, 2010 at 5:56 pm |

      Well with the ban on all things smoke related, it’d be tough to do another Mild Seven themed car but the colors seem like they would be good for a few companies. The trouble is that unless your a royal from Dubai or a Chinese owned bank, it’s tough to be sponsor these days in the penultimate form of Motorsport.

  • Geeman | August 11, 2010 at 9:06 am |

    UNC is wearing the traditional look? (Ticker item. http://tarheelblue.c....)

    Last I looked, UNC’s colors were Carolina blue and white. That’s the traditional look, and cooler in the Carolina heat. I like navy blue, it’s not UNC’s traditional look.

    • Andy | August 11, 2010 at 9:19 am |

      But for visibility’s sake, during practice it’s probably better to go navy blue against white than it is to go Carolina blue against white.

      • Geeman | August 11, 2010 at 9:33 am |

        And this was discovered in 2007 after all these years?

        (That was the first time I ever saw Carolina wear navy blue. Was driving by the practice fields one hot August day and saw it.)

        I like the navy blue alternate jersey, and there is a tradition of navy blue as a secondary color at Carolina, but come on, your school colors are your school colors.

        • Geeman | August 11, 2010 at 10:06 am |

          One other thing I have noticed about football players practicing. I am surprised they wear multiple shirts (sometimes even long-sleeved ones) long shorts, tights, socks up to the calf, dark colors, even long hair. I run in this summer Carolina heat and it’s a bear; I wear as little as possible to keep cool. Just looking at these guys about gives you heat stroke.

        • Ricardo Leonor | August 11, 2010 at 10:32 am |

          I could not imagine practice in the middle of the day in Carolina wearing long sleeve anything!! I run everyday here in the NC and it gets so hot, that if I can not run before 7 am I have to wait until around 8pm when the sun is down to run my 5 miles…and that I dont wear a helmet and pads….

        • Doug in GA | August 11, 2010 at 11:28 am |

          I went to UNC in the late ’80s and you could get navy blue stuff then. My favorite Carolina tshirt is navy blue…

    • teenchy | August 11, 2010 at 12:12 pm |

      In this film of the 1947 Sugar Bowl, North Carolina’s “traditional blue jerseys” were definitely not the light color we now know as Carolina blue. Of course, Georgia beat them so maybe that’s a memory they don’t hold dear.

      http://www.libs.uga....

  • Adam | August 11, 2010 at 9:19 am |

    Not even a slight clue if this has already been mentioned (apologies if it has), but my local ECHL team, the Cincinnati Cyclones, have a new affiliation with the Florida Panthers. Upon going to the Panthers website, there is virtually no red on the page and the uniforms that are highlighted are there alt blues. I’m sure they are not going for a rebranding, but interesting that the colors are all powder blue, dark blue and yellow.

  • Terry Proctor | August 11, 2010 at 9:34 am |

    When you’re talking NASCAR liverys the all-time best was not a Black car at all. It was the White and Double-Blue Number 28 Holman-Moody Ford driven by the original Golden Boy, Fast Freddie Lorenzen and sponsored by LaFayette Ford.

    As to those great cover art drawings I had a WFL program with all of the helmets on it. It got lost when I moved years ago. And I now actually have a Buffalo Bills vs. Cleveland Browns AAFCprogram from 1947 and a Forty Niners vs. New York Yankees AAFC program from 1948. Too bad the league wasn’t as classy as their programs.

    • Ricko | August 11, 2010 at 9:49 am |

      In Indy racing back in the days of Offenhausers and such, there was Troy Rutman, the “Black Knight of Racing”.

      I imagine Terry might be the only other one here who remembers him.

      —Terry Proctor

      • Terry Proctor | August 11, 2010 at 12:13 pm |

        Yes Rick, I remember Troy Ruttman (you’re SIC) and all of the drivers from the 1950s and early ’60s. I used to watch #56 Jim Hurtubise race in the sportsman series at my hometown Hemlock Fairgrounds and then the Monroe County Fairgrounds.

        In those days the Indy 500 had AMERICAN drivers whose names you could pronounce without having to take a Berlitz course. Today’s Indy series sucks. Non-descript plastic “cars” with rice-burner engines. Whoop-dee-doo. No thank you!

  • Robert Eden | August 11, 2010 at 9:34 am |

    I loved today’s racing-centric topic. Great job, Rob.

  • Jeremy | August 11, 2010 at 9:48 am |

    a uni-centric note from last night’s St. Louis-Cincy fight. Chris Carpenter wasn’t wearing his uni, just the windbreaker. I know MLB has crakced donwn on managers (Francona, Maddon) not wearing a uni in the dugout. Will Carpenter be fined for not wearing a uni out on the field?

  • Elvin Brownlee | August 11, 2010 at 10:25 am |

    I don’t think Texas Tech plans to use the white helmets for games – just practice.

    • Jordan Sogn | August 11, 2010 at 10:48 am |

      If they keep the black helmet, I hope they go to a matte finish…TT’s helmets have looked horrible for the last 10 years (since they went to the new finish).

      • Andy | August 11, 2010 at 1:58 pm |

        Matte finish is potentially dangerous on a football helmet shell. I highly doubt they go matte.

        • Jon In SLC | August 11, 2010 at 4:37 pm |

          Why is it dangerous?

        • Jon In SLC | August 11, 2010 at 5:01 pm |

          Looks like the “Beast Mode” Mizzou helmets were matte. http://www.tigerboar...

    • Jacob | August 11, 2010 at 5:50 pm |

      I think the white helmets could be used because of the weather. Today it has been in the 90s out there on West Texas Plains. Black would just trap that heat more.

  • Ricardo Leonor | August 11, 2010 at 10:38 am |

    Being that I have lived in Mooresville NC ( Race City USA ) for a few years, you would think that I would know better….but I never really thought about Nascar teams as having “team colors”…I just always assumed teams would wear the colors and livery of their corporate sponsors. Orange team for Home Depot, red and yellow for McDonald’s, blue for Ford etc….I know some of the cars were painted that way, but I just assumed that the drivers and pit crew would follow suit.

    That’s why I never really looked at Nascar from a uni-centric angle, since I just figured it was dictated straight up by marketing deals and did not have any historical significance.

    • Inkracer | August 11, 2010 at 11:05 am |

      I’ve actually just barely scratched the surface of the liveries. I kept the examples recent and only focused on Nascar’s Cup series, the IndyCar series and F1 because those are the series that are most likely to be known. If I tried to go really in depth with either ALL the black liveries in these series, or tried to include all the racing that I watch, I’d most likely still be writing this article.
      In some sense, this isn’t just a look at BFBS in racing, but also BFBS in corporate America. I think some of it is a case of the companies seeing the NFL, and other pro teams adding black and thinking “We can do that too”
      I’ve got a die-cast of Jamie McMurray’s old Roush ride, the #26 Crown Royal car. There is almost no black on it. Now you look at Kenseth’s car this year, or the Grand Am car sponsored by Crown Royal, and black is a bigger, if not major color..
      Grand Am: http://media.paddock...

      Kenseth: http://www.pyramidra...

      • Brian | August 11, 2010 at 1:01 pm |

        To be fair to the Grand Am team/car, that car is sponsored not by the Crown Royal brand, but by the Crown Royal Cask No. 16 brand, whose colors are black and gold, not purple and yellow. Think Coca-Cola and Cherry Coke. Same company, different brand colors.

    • Ricardo Leonor | August 11, 2010 at 11:28 am |

      “did not have any historical significance.”

      Maybe that line will sound wrong…I did mean to say that if you are racing fan, that the unis are not important… I meant to say I had believed that the choosing of team colors were just dictated by whomever was th sponsor at the time…not that they didn’t matter.

      • Inkracer | August 11, 2010 at 11:38 am |

        Which is why I included the actual team logos where I could. For the most part, the car’s colors are determined by whoever is signing the check to put the name on the car, but that wouldn’t make the addition any more or less BFBS, depending on how much say the sponsor has, for example while Richard Petty was still a team owner, the #43 car was always going to have Petty Blue on it, the sponsors had to deal with, and work with that.

  • Ricardo Leonor | August 11, 2010 at 10:43 am |

    One more thing, I see that NC license plates were mentioned, having lived in NJ and NY for my entire life, I think its pretty cool that here in NC you only need one plate on the car.

    You can use the front for a decorative plate and most go with a sports team logo. You see a lot of Yankees, Mets, Red Sox, Cubs, Giants, Jets, Cowboys, Steelers, Colts recent transplants and Nascar, Tarheels and Blue Devils from the locals….

  • Jimwa | August 11, 2010 at 10:56 am |

    Ok … so … (to save my having to go back this weekend and read through 11 days word by word) … anything of huge uni-signifigance happen since Paul’s been gone? Just got back from Disneyworld yesterday, and any easy updates would be appreciated!

  • Stevie McQuistan | August 11, 2010 at 11:21 am |

    It’s hard to argue BFBS in racing since black is a normal and popular color for a car.

    Driver suits and pit crew uniforms are a different story.

    • Inkracer | August 11, 2010 at 11:33 am |

      Which is why I have always been intrigued by what would be BFBS in racing. Auto Racing is, and always has been, a team sport. In the beginning days of F1 the color of the car was determined by the country of origin for the team. I would argue that the popularity of a car color in the general population doesn’t make it okay for a race team to use black when the team’s logo, and the team’s sponsor don’t use black.
      We would agree that if the Colts took the field in their BFBS fashion jerseys it’d be BFBS. Ferrari’s F1 team has always had red cars. (They have used black for a highlight color in years past.) Would in not be BFBS if at the next race they raced in black cars?

      • Brian | August 11, 2010 at 1:17 pm |

        I think to constitute BFBS in racing, you can’t base it off of sponsor’s colors. To use the example you used in the main post of Dale Earnhardt, Sr., in 1987, he drove a blue and yellow Wrangler Jeans car, but in the offseason, his team signed a deal with GM Goodwrench, whose corporate colors, at the time, were black, white and silver/grey, with red and blue trim. I don’t think I would call that BFBS.

        What I would consider BFBS would be when a team/sponsor changes the colors of the car to include black after already sponsoring the team without black. A good example of this would be Bill Elliott’s team in the mid-to-late 1990’s. Starting in 1995, he left Junior Johnson Motorsports to form his own team, Bill Elliott Racing, with sponsorship from McDonald’s, driving a primarily red car from 1995 to
        1998. In 1999, however, McDonald’s changed the scheme to include black as a major color, as opposed to a trim color as in previous years. I say that McDonald’s changed the scheme as opposed to the team because when McDonald’s left Elliott for Cal Wells Racing in 2001, they retained
        the same basic scheme, adding a small amount of yellow above the rear tires. That, I would argue, is BFBS.

    • George | August 11, 2010 at 3:11 pm |

      Classic example of BFBS on a car and firesuit. Went from this:

      http://www.swotti.co...

      to this:

      http://phoenix.fanst...

      And firesuit went from this:

      http://www.autoloand...

      to this:

      http://www.finallapr...

      DuPont sponsorship stayed the same. His merchandise sales have always been strong so it’s interesting that they made that move seemingly for no other reason than just to add black to his paint scheme.

  • BigTime TimmyJim | August 11, 2010 at 11:31 am |

    One could argue that BFBS is not existent in any sport. What is sport, anyway? What is anyway? What is what? Why do we live? We live for a purpose? Do we? Do we? Are we really people? Do we really have eyes?

  • NYPDiddy | August 11, 2010 at 11:34 am |

    After reading the article yesterday on Ray Kroc, did a little ebay search…..and found this gem. To bad I have a FAT head and wouldnt be able to wear this.

    http://cgi.ebay.com/...

    • captdf | August 11, 2010 at 8:43 pm |

      The Angels gave out a similar hat at a game this year.
      http://losangeles.an...

  • duker | August 11, 2010 at 11:44 am |

    That Brent Strom card reminds me of this Brady Anderson card that I had. I think it’s just as bad if not a worse drawing.

  • Michael | August 11, 2010 at 11:47 am |

    Salty is back in the majors.

    http://www.boston.co...

  • concealed78 | August 11, 2010 at 12:00 pm |

    In that Expos jersey auction, those aren’t Expos pants; they always wore a belt & had royal and red stripes down the pants. I don’t know what team wore those pants; either a minor league team or something.

    • mike 2 | August 11, 2010 at 1:35 pm |

      I think they’re Super Dave Osborne’s pants.

    • Terry Proctor | August 11, 2010 at 1:40 pm |

      Those look a little like Texas Rangers pants from the 1970s. I find mistakes on eBay all the time. A lot of people who mis-identify an item are not sports people like us. Most of them are just looking for the $$$. It’s the customer that buys an item expecting it to be “A” and it turns out to be “B.” I usually write a note to the seller correcting them. Some are nice about it, others can be real jerks. Bottom line with eBay is “caveat emptor.”

      • concealed78 | August 11, 2010 at 1:51 pm |

        I thought it was Texas Rangers pants from the 70s too until I looked up and saw they had the same wide red/white/blue pattern on the legs from the sansabelt, and I guess it is, circa 1983-85 after ditching the powder blues. Yeah it is frustrating when sellers don’t know what they’re selling. It was especially worse in late 1990s / early 00s when many people didn’t have digital cameras & you had to rely on a description or a recycled pic. Back then I ordered a few pennants that weren’t what was shown. I once had a seller try to charge me $2 for S&H on what was a small free common team logo sticker when it could easily fit into a-then .33 cent stamped envelope. Basically told the guy off.

  • Bill Scheft | August 11, 2010 at 1:43 pm |

    Despite the Elvis-ness, that Derek Sanderson sweatshirt is the real deal. It was made off a banner that hung in the Boston Garden around 1970-71. They made t-shirts and sweatshirts. The other one in the set said UNBELEIVABLE BOBBY ORR. My sister, who at 16 used to go meet the Bruins at the airport when they came back off the road (along with 1000 other 16-year-old girls), had both.

    • Bill Scheft | August 11, 2010 at 1:45 pm |

      …both t-shirts, I mean.
      And it should read UNBELIEVABLE

  • Lose R | August 11, 2010 at 1:56 pm |

    Looks like Saltalamacchia is back in the bigs, as the Sox called him up. Hoping to see that name on his jersey tonight in Toronto.

    Meanwhile, he seems to have his favorite New testament bit on his arm: http://i33.tinypic.c...

  • josh | August 11, 2010 at 2:17 pm |

    If this has already been addressed, my apologies, but whats the deal with sportscenter showing Jets players in black jerseys?

  • Paul Lee | August 11, 2010 at 2:34 pm |

    James Huening wrote, “I came across this Derrick Rose/adidas ad. He appears to be wearing a replica jersey (cuz obviously they wouldn’t have enough logos visible if he was wearing a game jersey). I’m wondering if that’s something adidas does with all their NBA guys.”

    I think adidas does it with “their NBA guys” on print media (e.g., magazines and posters) and online advertisements (e.g., banners and websites), but I’m not sure if they do it for TV and cable ads. As for the on-court jerseys, they do not (or must not?) include the logo of the company who makes the jersey. This is why I stopped buying “authentic on-court NBA shorts” from the NBA Store, because the adidas (or Nike and Reebok, a few years back) logo appear on the shorts they sell, whereas they do not on the players’ shorts at the arena.

    The only exception I’ve seen where the logo appearing on a jersey is on the referees’ shirts (and, before last year, the adidas’ three stripes down from the neck down to the sleeve), players’ warm-up jackets and shooting shirts, and all WNBA and D-League jerseys and shorts. I’m sure if one day the NBA is hurting financially as badly as they say they are right now, they’ll be incorporating logos and advertisements into their jerseys like their female and farm system counterparts, much to UniWatch’s dismay, I’m sure.

    On a separate note, when Paul wrote the 2008’s NBA preview on ESPN , he mentioned that Spalding was the new provider of backboards and the stanchions for all 30 teams, (and, in 2009, provided all the rims, as well, ) but that the logo on the backboard, while appearing in pre-season games, would likely be “whited out” (or grayed out) in regular season games. While at first the “Spalding” wording on the bottom left of the backboard was painted out when the season started (I’m not sure if all 30 teams did that, though, just the games I myself caught on TV), as the season went on, the paint (or sticker) covering the “Spalding” name either came off or was taken off, now prominently displayed on every backboard.

    I have no major problems with this, but I preferred when the backboard had no markings on them, except for the white outlines and the smaller box above the rim, the NBA logo and, occasionally, the American and/or Canadian flags. Personally I prefer the old Porter Athletics stanchions, because both the Lakers and the Bulls used them and they are my favorite teams, but rules are rules, and the NBA is a business, so money talks and contracts are signed, and boom, Spalding makes everything now. Who knows? They might even make the jerseys if adidas goes bankrupt and get bought up, but I hope not.

    Anyway, at least it’s not as radical as the debacle that was their (Spalding and David Stern’s) introduction of the non-leather NBA ball during the 2006-07 season (“Feels like one of those cheap balls that you buy at the toy store, indoor-outdoor balls,” [Shaquille] O’Neal said. ), but I doubt it’ll affect the game that much, if at all, and it’s simply an aesthetic change. Besides, if I remember correctly, many teams were already using the Spalding (or AAI, BPI and Hydra-Rib, all three acquired by Spalding) portables before they were all forced to switch to Spalding. The other manufacturer Paul mentioned were Schelde, Porter and Gared, the latter supposedly having provided the rims to all the teams prior to the complete–but gradual–standardization to Spalding.

  • James | August 11, 2010 at 2:43 pm |

    Car racing is not a sport. What’s next? An entry on the Spelling Bee

    • George | August 11, 2010 at 4:15 pm |

      Sponsorship logos on their cardigans…..?

    • RS Rogers | August 11, 2010 at 5:59 pm |

      I used to hold this opinion about car racing. Then I spent the better part of a year debating with a philosophy grad student about it, both of us trying to come up with a definition of “sport” that would allow us to exclude auto racing, golf, and gymnastics/figure skating. (Philosophy grad students are big on definitions.) Can’t be done. Any reasonable, short definition of “sport” that includes sports like baseball but excludes non-sports like spelling bees, and chess will include both golf and auto racing.

      The best definition I could come up with was, “Sport: An objectively scored game of physical skill.” This excludes figure skating (it’s a subjectively scored game of physical skill) and spelling bees (they’re objectively scored but not games of physical skill). Unfortunately, both golf and auto racing are objectively scored games of physical skill. So NASCAR is a sport. I don’t like it, won’t watch it, and wouldn’t mind if it disappeared, but it is a sport. Alas.

      • captdf | August 11, 2010 at 8:42 pm |

        That’s probably as good a definition as you are going to get with just one sentence. The problem, however, is that it includes lots of contests that no one would consider sports – tiddlywinks, beer pong, competitive eating, etc.

    • LI Phil | August 11, 2010 at 8:03 pm |

      yeah…but where else can you hear amazing grace performed, and not well, by a 9-year old girl from bristol, tennessee?

  • Bob from Akron | August 11, 2010 at 3:03 pm |

    From the Philadelphia Sports Daily — an Eagles fan is asked to remove his Redskins Donovan McNabb jersey at training camp.

    Details here.

    • Bob from Akron | August 11, 2010 at 3:04 pm |
      • George | August 11, 2010 at 3:16 pm |

        “I’m a type of guy that likes to stir the pot a little bit,” said Devlin.

        Gotta love it. Wonder how much he likes it when someone decides to bust a beer bottle over his head. Or worse.

  • Bob from Akron | August 11, 2010 at 3:16 pm |

    Brinke said:
    Had one of these ’74 NFL Media Information Guides. Always got Prolog, too. That’s all ya needed for the season.

    Loved Prolog. I think I still have some from the ’70s. My other favorites were Street and Smith and Petersen’s. Unfortunately, I threw most of those out.

  • Sack | August 11, 2010 at 8:06 pm |

    http://www.csurams.c...;

    New uniforms for Colorado State unveiled today. Only the home unis, white, gold and orange alternates (Sept. 25) still to come.

    Designs on the shoulders are tiny little ram horns. Close-up below.

    http://www.ramnation...

  • ab | August 11, 2010 at 9:39 pm |

    Mike Fontenot will be in the same park he was at last night.

    Just in the opposite dugout, in the opposite uniform.

  • hoker | August 11, 2010 at 9:55 pm |

    You say that black is okay for Goodwrench bc the mechanics wear black, but it’s not okay for FedEx. FedEx workers wear black with the coordinating color for their branch (ground, air… green, purple… not necessarily in that order, i don’t care to check). Just saying.

  • JTH | August 11, 2010 at 10:12 pm |

    How timely is this?

    I’m watching a show on the Travel Channel right now that’s featuring this roller coaster.

    • traxel | August 11, 2010 at 10:24 pm |

      I tried nascar. Didn’t hold my interest. Except for this. Made Sterling Marlin my favorite.
      http://www.kissfaq.c...

    • LI Phil | August 11, 2010 at 10:37 pm |

      you’re not watching the sox do a number on the rickos?

  • Samuel Lam | August 11, 2010 at 11:56 pm |

    I just got back from the Pro Football Hall of Fame this weekend. I took a load of pictures. Lots of uniforms and other things that I took pictures of. Just going to share my facebook links

    http://www.facebook....

    http://www.facebook....

    http://www.facebook....

  • traxel | August 12, 2010 at 12:11 am |

    Jim Gray should have been fired years ago. Corey Pavin hopefully will take care of that.

    Hey Phil. Francisco Rodriguez in jail.

    • LI Phil | August 12, 2010 at 1:10 am |

      hey ben…i know