As you may have seen last night, the Lakers and Celtics were wearing a new jersey patch last night. A few thoughts:
• Unless you got a very, very close look, you probably don’t realize that the patch continues the NBA’s fixation with including a depiction of a basketball in all of its logo designs.
• I really like how they incorporated the NBA logo into the patch. Much better than having the league logo and the O’Brien Trophy patch as two separate elements like in years past.
• That said, however, I kinda miss the trophy patch, which worked nicely as a symbol — no typography, just an icon. I think the best solution would’ve been to replace the league logo with the trophy patch, or two incorporate those two elements into a single mark. (I’m told that the trophy icon at center court was also missing last night, but I hadn’t actually recalled that it had been there in the first place.)
• Does the whole notion of this insignia, which is part of the new patch, work for anyone else? It’s never worked for me. I don’t get the shooting star (seems like that should be reserved for the All-Star Game, no?), the ornate script seems better suited to a golf tournament, and trying to brand “The Finals” has always struck me as willful, bordering on wishful. Okay, so you don’t have an iconic term like “World Series,” or “Super Bowl,” or even “Stanley Cup Finals.” But trying to own a term like “The Finals” is so transparently desperate. Just called it the NBA Finals, which is nothing to be ashamed of, and leave it at that, the end.
In case you hadn’t noticed…: There are currently zero display ads in the left-hand rail (aside from the Naming Wrong T-shirt ad, which doesn’t count since that’s basically a house ad). Which means this is a prime time for one or two of you potential advertisers out there to get some prime virtual real estate with very little visual competition. If you’re interested in placing an ad, get in touch.
Giveaway Reminder: I’m currently raffling off three PC-to-TV converters. For details, look here.
Uni Watch News Ticker: Yesterday afternoon I went to a hotel suite in Manhattan, where NFL Films was shooting some interviews for a show on football uniforms. They interviewed me for the better part of an hour, although I suspect most of that will end up on the cutting room floor. I’m told the show will air later this month. Further details as they become available. … Here are the new Notre Dame football jerseys. … Pretty groovy-looking old football board game here. … Jeremy Brahm reports that the Yomiuri Giants are taking old game-worn uniforms and recycling them into limited-edition teddy bears. … All the talk about Milt Pappas’s near-perfect game back in 1970 led SI.com to run this photo of Pappas yesterday. Naturally, I’m more interested in the little uni number on his stirrup than in whether he got jobbed by Bruce Froemming (who, it can’t be said often enough, was always a real class act). … Clay Hervey sent along a link to a pretty cool site offering photographic timelines of the Southwest Conference’s football helmet designs. The only catch is that it’s a Tripod-hosted site, which means there’s a decent chance that linking to it will make it crash. But here — let’s take a shot. … You know who has strict uniform standards? Hooters, that’s who. … Impressively comprehensive rundown of the footwear worn by the UNC hoops team last season here. … Superb interactive page on the history of World Cup soccer balls here. … Phil is taking a well-earned day off tomorrow, so I’ll be making a rare Saturday appearance. See you then.