Does the logo shown above look familiar? No? What about now?
The first design is actually an early version of the mark that eventually became the Hartford Whalers logo. In fact, the triple-pointed design was presented to the team and accepted, but the designer, Peter Good, thought he could improve upon it, so he went back to the drawing board. You can see the progression from that first mark to the final design in these sketches, and Good’s creative process is described in this text.
All of that comes from an early edition of this book, which the pseudonymous Hungry Hungry Hipster was kind enough to scan for me, providing us with a rare look at the evolution of a great logo.
Research Project: I’m compiling a list of the most unusual uni-related moments of the past decade. This can include typos, players wearing the wrong uni, teams being forced to improvise when their uniforms are lost or stolen, torn uniforms, broken equipment, etc. — anything out of the ordinary. I already have a pretty good list, but I’d welcome your nominations (esp. from earlier in the decade), so feel free to chime in. Thanks.
Uni Watch News Ticker: Arizona’s white helmet is apparently more than a rumor (with thanks to Kenny Abbey). … Here’s a classic — Casey and the Lip lighting up. That’s from a small assortment of baseball-themed tobacco ads that Bruce Menard sent me. Bruce’s favorite is this one. “There’s so many things wrong with that ad, but a kid in bell-hop uni extolling the virtues of ‘No cigarette hangover’ to the Yankee Clipper is just too funny (or sad, depending on your point of view).” … Worst soccer uniforms of the decade listed here (with thanks to Benjamin Graff). … Completely cringe-inducing yet oddly compelling video clip about Bill Belichick’s cut-off sweatshirt sleeves here (with thanks to Dave Montgomery). … A small item at the bottom of this page notes that Bowling Green will be wearing white over white in the Humanitarian Bowl (with thanks to Tom Konecny). … Whoa — the Swinging Friar lives! Pretty good likeness, eh? The logo version dates back at least to the 1950s, when the Padres were a minor league team, while the photo is from 1966, so this is a case of life imitating art, not the other way around (amazing find by Bryan Grupp). … RNOB in last night’s Poinsettia Bowl (thanks, Phil). … If you go to this page and scroll or drag the content so you can see the right-hand side of the page, you’ll find an article about the Phillies’ 1986 St. Paddy’s Day uniforms. It’s hard to be sure, but the article sort of implies that the green unis were a new thing for that year, which doesn’t jibe with what Morris Levin had always thought: “I thought the Phillies had first worn these in 1981. That’s how Mitchell & Ness dates theirs, although I’m not positive that was accurate. Tug McGraw is often anecdotally credited with introducing this to the Phillies when he dyed his uniform, but in this article they say Phillies owner Bill Giles had the idea.” Hmmmmm. … The Oral Roberts hoops team has added an “OR” memorial patch for the school’s founder (with thanks to Ryan Atkinson). … Five NBA games on tap for tomorrow. All teams will be wearing the snowflake patch, plus the Knicks and Heat will wear green and red, respectively. Not positive, but I think several teams may be wearing red/green sneakers too.
Holiday Schedule: The site will be open for chatter tomorrow, and Phil will have his usual multi-course feast on the weekend. Uni Xmas to all, and to all a striped stocking.