[Editor’s Note: I recently got a note from reader Brandon Stirpe (that’s him at right), who had news of a logo-related Uni Watch success story. I’ve decided to let him tell the story in his own words. See you after the mainbar. — PL]
By Brandon Stirpe
Last year my father and brother started a printing business called Global Press Solutions, or GPS. I was assigned the “marketing position,” and we needed a logo, so I posted a comment on Uni Watch — something along the lines of, “Calling all graphic designers: Need a good designer to put a face to my father’s company, serious inquiries only.”
About two or three days later I received an e-mail a fellow Uni Watch reader named Eric Davis. He pointed me toward his web site to see what he had to offer. My father liked his ideas, so we told him what we wanted: the letters GPS, with some sort of paper/roller symbolism, like a printing press, with the CMYK colors (cyan, magenta, yellow, and black, which are the four tones of four-color printing) in the mix of things.
Eric went to the drawing board and came up with a set of preliminaries (you can see the whole proposal here). From there we narrowed it down. At this point, I also sent him a set of drawings I did, because after his preliminaries, we liked the globe incorporated into the design.
Eric enhanced those drawings a bit and came up with these and these. We liked the globe designs, as they had the paper rolling along the outside of the globe to make a “G,” not to mention a nice touch with the little fold.
We ruled out the CMYK effort and decided to stick with the Global “G” with the GPS right next to it. Next, we had Eric finalize some of the colors and eventually chose the one on top.
With the logo taken care of, we moved to cover pages (choosing this one, with the this one proposals) and business cards (choosing the lower-left version for the front and the upper-right ersion for the back).
Finally, it was time to get decked out in some GPS gear. We worked with Virginia Lee Embroidery out of Millersburg, Pennsylvania, a company that happens to do a lot of T-shirts dealing with the NFL, NBA, and other pro leagues (including many of the screen-printed “Division Champs” shirts). So we worked with them on a logo concept and they sent us this.
From there we came up with some GPS polos for the important people in the company. I did not want to use Nike, but my father and brother insisted on Dri-Fit because they often travel to the Middle East. We came up with a compromise that we’d use Nike as long as there was no logo on the front. Sleeve was okay, I guess. We also bought versions n white, blue, and green (for the lady of the house). My favorite part of the design was the CNOB (company name on back).
Finally, for the grunts we got black tees with chest pockets and the company name on the sleeve. That’s me sporting my GPS gear.
Raffle Reminder: Paul here. Remember, today’s the last day for the holiday raffle. Full details here, and I’ll post the winners tomorrow.
Uni Watch News Ticker: Good radio piece here about athletes who are forced to raise cash by selling their championship rings (thanks, Kirsten). … While looking for something else, I discovered something I’d never seen before in this video clip from Super Bowl VI. At the 1:20 mark, you’ll see Cowboys kicker Mike Clark preparing to kick off without a tee. The ball didn’t blow off the tee or anything like that, and it’s not an onsides attempt — the announcers imply that he’s kicking it that way to create a squib-kick effect (although they don’t use the term “squib,” which I guess wasn’t in common parlance yet). Somewhat predictably, the kick goes out of bounds, leading to a re-kick with a conventional tee. … The Rocky Mountain News ran a logo and uni quiz yesterday. … What the hell is going on here, here, here, and here? Answers here (with thanks to Frank Hanney). … Remember the tequila sunrise prototype and “Washington Padres” prototype I recently linked? Gumball helmet king Bill Jones has created helmets based on those designs. … Racine Lutheran in Wisconsin wears some pretty rad socks (with thanks to Tom Farley). … Someone on the Chris Creamer boards posted some video-game screen shots of the uniforms that will be worn in the NBA All-Star Game, which I guess means I may as well go ahead and show you this, this, this, and this (and no, the Adidas logo will not appear on the game jerseys). … Think all the uni-related Winter Classic news is about Reebok’s “Where’s Waldo?” promotion? Think again (thanks, Phil).
Holiday Schedule: I’ll announce the raffle winners tomorrow. No other content, but I’ll leave the comments open for those who want to chatter. The site will be closed on Friday (no content, no comments — play with your Xmas toys), and Phil will handle the weekend as usual. Ho-ho-ho to one and all, and be sure the stockings you’re hanging are striped.