New ESPN column today — here’s the link.
Meanwhile: It’s rare that any genuine football news surfaces in the days before the Super Bowl, but Travis Garnes appears to have uncovered some. It’s buried toward the end of a local TV news report from a West Virginia station (streamable here).
The subject of the report is NFL Creative Director Shandon Melvin, who grew up in the area and designed this year’s Super Bowl logo. At one point Melvin’s father, all proud and probably saying things he shouldn’t be discussing, says, “Right now he’s working on a new logo for the Dolphins and the Chargers.” Then the reporter adds, “Now, the inside word is that [Melvin] is working on a design update of the iconic NFL logo itself.” Then they cut to an audio clip of Melvin, who confirms the league logo revision: “We’re looking to update our brand just a little bit and to, I would say, refine it.”
The NFL logo was last changed in 1970 (before that, it looked like this), and I’m surprised they haven’t changed it sooner. Unlike, say, the MLB logo, which still looks sleek and fairly modernist, the NFL shield looks badly dated, especially the typography. Personally, I kinda like its datedness, but I can’t argue that it’s a great piece of design that should never be tampered with. I was particularly surprised when the used it as the basis for the NFL Network logo, which is about as plain and undynamic as logos get.
As for the Chargers and Dolphins logos, this is the first I’ve heard of any design revisions for those teams. Maybe Melvin’s finally going to incorporate that long-overdue infinite regression into the Miami logo (a dolphin wearing a helmet with a dolphin wearing a helmet with a dolphin, etc.).
Then again, maybe not, because infinite regressions apparently aren’t Melvin’s thing. As you’ve probably noticed, the roman numeral “I” in this year’s Super Bowl logo is a depicted as an end zone pylon, but the Super Bowl logo is usually plastered on the pylons, which means Miller could have had lots of infinitely regressive fun if he’d been so inclined. Instead, he punted. Too bad the West Virginia station never asked him about that.
Okay — happy Groundhog Day, enjoy the Stupor Bowl, and I’ll look forward to seeing lots of you NYC-area folks at tomorrow afternoon’s Uni Watch party. Remember, i.d. yourself as a Uni Watcher to get $2 Buds, or just order a bloody jersey.
Uni Watch News Ticker: There are some nice uni- and equipment-related catalogs available on eBay. I won’t be bidding on this one, this one, or this one, so knock yourself out. … I’m not 100% positive about this, but I’m pretty sure that not a single Super Bowl snap has ever taken place in the rain. That could change this weekend, because the forecast in Miami calls for thundershowers. … Anyone who thinks the NBA is all about the gangsta/hip-hop look hasn’t seen Scott Pollard lately. … There are some quotes from me in this Super Bowl uniform overview. … Jeremy Brahm notes that Hichori Morimoto, who dressed up as an anime character during last year’s Japanese baseball All-Star Game, is up to his old tricks in spring training. … Austin Kearns is changing his uni number from 28 to 25 (with thanks to Jeffrey Soderberg).