The Diamondbacks unveiled their new uniforms last night. I’ll have a full review in my next ESPN column, which will run tomorrow. But for now I want to talk about one specific aspect of them: alignment.
When the Dbacks’ new logos were first leaked a few months back, I held off on commenting, because I had a feeling that the typography (rendered in “minor league comic book fonts,” says Uni Watch design director Scott M.X. Turner) would look very different when rendered in fabric than it did on the computer screen.
Turns out I was right, but not in the way I expected. Whatever else you may think of the new unis, it looks like they’ve got a major problem with the way the chest insignia breaks across the jersey placket. In short: Because of the logo’s design, they had to split the “a” into two halves, and most of the time it doesn’t line up. This shows up again and again (and again) in photos from last night’s unveiling event, and even, to a lesser extent, in MLB’s official merch photo.
Other teams occasionally have placket problems, but I can’t remember seeing anything quite this bad, especially on on a consistent basis. One reason it looks so jarring, I’m sure, is that this is a new logo, so we need to get used to it before we can adjust to seeing a misaligned version of it. But still. Didn’t anyone realize this was going to be a problem?
Some additional context would be useful. I don’t have time to check every other MLB team’s logo/placket intersection, but I’m sure one of you is already heading off to research that — right?
Uni Watch News Ticker: Amusing note toward the end of this page about Wisconsin football coach Bret Bielema’s tie (and don’t worry, it nothing to do with purple), courtesy of Jim Polzin. … Nice contribution from Ali Kushan, who writes: “I saw this picture while looking at the 2006-07 St. John’s University Media Guide. It dates back to the late 1920s and is of former Redman James Collins.” … Miami will wear “95” helmet decals on Saturday, in memory of Bryan Pata. … In other remembrance news, Notre Dame and Air Force will both wear helmet decals this Saturday in memory of Gregg Lewis, who played for Air Force and was also the son of Irish assistant coach Bill Lewis. … What’s worse than pink ice for hockey? A purple tennis court, with a purple-clad player to match (send your emergency room bills to Chris Juengel). … Rugby news from Eric Bangeman, who writes: “Thought you might be interested to know that the Springboks, South Africa’s national rugby team, will be wearing 1906 throwback jerseys in their match this weekend against Ireland, to commemorate 100 years of Springbok rugby. Also, I think you’d like the Northampton Saints’ socks.” Indeed. … There’s been a lot of chatter in the Comments section lately about the 49ers’ overuse of their “SF” logo. That problem might become moot, because the team may move. … Our recent discussions of how the basketball is depicted in NBA logos (if you missed those entries, look here and here) has led several readers to do a similar analysis of soccer team logos. “I continue to be fascinated with how many soccer teams use the old late-’60s/early-’70s pentagonal-panel ball in their emblems,” says Scott M.X. Turner. “That ball was in use for maybe five years on the top circuits, yet it’s THE go-to ball for emblem designers.”